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17 AGAIN Topples Cranky Report

High Voltage couldn't keep it in the top five.

By Jarrod Sarafin     April 19, 2009

Leslie Mann and Matthew Perry deal with being young again in Warner Bros. Pictures' 17 AGAIN(2009).
© Warner Bros. Pictures


The box office numbers are in and much like last weekend’s report; it’s not much of a shocker.  The last two weekends seem to be the calm before the summer storm officially rolls in. Studios are likewise taking next weekend off from the high profile affairs because not many executives feel like releasing something big one week before Fox’s X-Men Origins: Wolverine. But before the May 1st films kick off the summer season, we still have these next two weekends to deal with.
Taking advantage of the family audience demographics seen winning the box office last weekend, Warner Bros. Pictures’ 17 Again followed with a proven formula (body switching comedy) and the studio backed the release with 3,255 theater prints spread across the nation in its first three days of release. As such, it wins the report by nearly double over its competition.
The Zac Efron-Matthew Perry comedic switch pulled in an estimated $24.0 million over the weekend for 1st place. With the 3,200+ print release, the weekend performances has it averaging a respectable $7,393 with the same audiences who helped Hanna Montana The Movie prove victorious last weekend. The debut also has it in 8th already in the whole All-Time Body Switch list. Yes, there’s been enough films to make a list. Big ($114.9 mil) and Freaky Friday ($110.2 mil) lead that category in domestic receipts.
Following in 2nd place is the debuting political teleplay adaptation of State of Play with an estimated $14.0 mil in tickets sold in its first three days. The film’s numbers and 2,803 theater prints makes for an audience rate of $5,030 per showing over the weekend. Not a bad April debut for Universal Pictures.
DreamWorks Animation is showing some steady box office numbers with their latest effort Monsters vs. Aliens. The film has maintained a spot in the top three throughout the month of April and in its fourth weekend pulled in another $12.9 million. The only issue is the large budget that DreamWorks and Paramount has to overcome here. They’ve listed the budget at an incredible $175 million and after four weekends, it’s nearing that mark with $162.7 million in domestic receipts. Of course, when you include the oversea numbers putting it at $251.5 million and the eventual DVD/syndication sales, the film can be considered another profitable venture for the studios.
Walt Disney found themselves dropping 60% in their second weekend of Hanna Montana The Movie but the film is likely a success already anyway even with a fast drop. With this weekend’s $12.6 million performance, last weekend’s winner has pulled in $56.1 million in ten days of release. And while no budget has been listed, it likely didn’t cost very much to produce it. It also has a chance to beating last year’s Hanna Montana/Miley Cyrus: Best of Both Worlds Concert Tour, which had a domestic gross of $65.2 million. Fast drop or not, Disney’s in good shape with their latest production.
Universal Pictures likewise has nothing to worry about with Fast and Furious dropping three places to 5th place this weekend. In fact, the fourth installment in their popular franchise is the best performing film of this April and the film’s success already has some momentum for rolling out a fifth film sometime in the near future. In the film’s third weekend of release it pulled in another $12.2 million on 3,674 theaters and with the latest weekend in the bag, the sequel has a domestic gross of $136.7 million. Good numbers for a film with a budget of only $85 million.
And now we come to Lionsgate and their sequel Crank: High Voltage. While it’s very easy to say the film bombed in its debut, the film did pull in $6.5 million in three days and that’s only $4 million less than its predecessor, which opened up in September 2006 to the tune of $10.4 million. So less than stellar numbers here but it’s actually not far from the original’s debut performance. Why Lionsgate is releasing hard-R rated films into only 2,200 theaters against family films is a question that a lot of us have been twittering  about this weekend. (Yes, like Mania’s Twitter Feed, I’ve also joined the 21st century by getting an account.) The studio has a tendency to release hard-R efforts at the wrong time against wide-distributed family competition. See Punisher: War Zone and The Spirit for recent examples. We’ll see what the $6.5 million debut means for Lionsgate if they reveal the budget. The first film only cost $12 million to produce. If they maintained the same minimum level  of costs for this second affair, they won’t have much financial damage control to overcome.
While the WB’s straight forward comedy 17 Again wins the report, the studio’s dark comedy Observe and Report found itself dropping to 7th place in its second weekend. The twisted mall cop tale grabbed another $4.0 million in receipts this weekend on 2,722 theaters. Even with the average numbers, this film can be considered a success since they’ve reached their $18 million budget after only ten days of release.
Summit Entertainment follows in 8th with the Alex Proyas-directed thriller Knowing pulling in another $3.4 million over the last three days. With the film’s first five weeks in the bag, it has a domestic gross of $73.6 million.
Paramount/DreamWorks and Lionsgate take the 9th and 10th place spots with I Love You, Man and The Haunting in Connecticut, respectively. The Paul Rudd-Jason Segel comedy grabbed another $3.3 million to increase its overall haul to $64.6 million while the horror finishes in the final spot with another $3.1 million in receipts.
And if you’re wondering, Dragonball Evolution is already out of the top 10 in its second weekend of release for Fox. On 2,181 theaters, the film managed to scrap up only another $1.5 million for 11th place.  

17 Again
$24.0 mil
$24.0 mil
State of Play
$14.0 mil
$14.0 mil
Monsters vs. Aliens
$12.9 mil
$162.7 mil
Hanna Montana The Movie
$12.6 mil
$56.1 mil
Fast and Furious
$12.2 mil
$136.7 mil
Crank: High Voltage
$6.5 mil
$6.5 mil
Observe and Report
$4.0 mil
$18.6 mil
$3.4 mil
$73.6 mil
I Love You, Man
$3.3 mil
$64.6 mil
The Haunting in Connecticut
$3.1 mil
$51.9 mil

As mentioned above, the studios are holding back from releasing any high profile genre projects next weekend because they don’t want only one weekend before X-Men Origins: Wolverine hits theaters the following weekend.
Yes, there are some new releases next weekend but none of them are cash cow box office performers. Sony Screen Gems’ thriller Obsessed leads the next list of debuts with only 2,400 estimated prints backing it up.
And keep those summer box office predictions coming in, Maniacs. Who do you think will make the top 5 or 10 performers for this summer? Chime in below.
Friday April 24, 2009 Releases:
Obsessed (2,400)
Fighting (2,100+)
Soloist (1,800)
Earth (1,800)
The Mutant Chronicles
The Garden
Treeless Mountain


Showing items 1 - 10 of 13
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StarlightGuard 4/19/2009 2:39:15 PM

wow, really? Efron's actually capable of being a star?

sad thing is, he's probably more popular than Perry is these days...

Hobbs 4/19/2009 3:19:48 PM

TWO weeks!  Then the summer season starts!  Can't wait as I'm getting sick of nothing to go see at the movie theater.  Though I'm still interested in the Soloist.  Two damn good actors in Downey and Foxx...just needs to be a good script and director.  Both of which I know nothing about.


wessmith1966 4/19/2009 4:57:58 PM

 Thankfully, I didn't have to go and see 17 Again. I did see State of Play and thought it was a well-acted by the stellar cast. My group was going to see Crank 2, but with the weather so nice this weekend in my part of PA, we decided to make a fire Saturday night and down a few (well, more than a few actually) bottles of wine. 

I wasn't all that excited about Wolverine, but the last few TV spots I've seen have me really looking forward to seeing the film. I'm absolutely chomping at the bit for Star Trek, and I'm definitely planning on seeing Earth this week.

Hobbs, let us know if Soloist is good. I think I want to see it, but not if it's just another version of August Rush.

AMiSHPiRATE 4/19/2009 5:34:54 PM

Lookin' forward to Earth.  First time in a while I've wanted to see a non-pixar disney flick.

Duggernaut 4/19/2009 5:41:38 PM

Starlightguard have u been stuck in time warp, its not 1994. Perry is lucky to be in a movie these days.  I bet his agent begged for that role. Im in no way an Efron fan( not a hater either) but please lets not confuse Perry as a star.  Hell Will smiths kid is more popular than Pery but than who isnt.   I bet if that movie had decent competition it would have been blown away.  Bring on the summer hits already!!!

westend 4/19/2009 7:32:14 PM

 It's not a body switch. He just becomes 17 again. Sort of like Big but backwards. I was dragged to it. It was tolerable, but I agree that this movie would have flopped if it had any real competition. 

JarrodSarafin 4/20/2009 2:11:11 AM

Same character in two different bodies so it falls into the category for me, West. But like you guys, I agree that it wouldn't have a shot against more heavy box office competition. Last two weekend reports was about Miley Cyrus and Zac Efron while Dragonball and Crank had dismal debuts...

Cannot wait to talk genre winners again.

StarlightGuard 4/20/2009 4:18:15 AM

duggernaut, there are those on here and in real life that claim I'm not really here...

but a time warp? let's do the time warp a-gain!

yeah, Hollywood is a here today gone tomorrow kind of town...

also, poor Jarrod...reporting on family friendly....uh....okay teenage girl friendly movies while he wants to report on boy movies.

hand that man a tissue!

Dazzler 4/20/2009 4:35:22 AM

Oh and The Mutant Chronicles is coming out...the only syfy movie and no buzz bad or good?

fft5305 4/20/2009 10:03:21 AM

A friend of mine saw a sneak peek a few months back and said it blew major chunks. I'm hoping not, but I'm keeping my expecations low. I think a few people from Europe on here said it was pretty bad.  Just the fact that it was released there so long ago, and never released here until now, isn't a good sign.

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