Box Office Report


3:10 TO YUMA Shoots into First Place

By: Jarrod Sarafin, News Editor
Date: Sunday, September 09, 2007

We have two remakes going up against each other in this weekend’s box office competition. One of the remakes is based off a classic western while the other remake is based off a classic horror appearing in nearly 800 more prints then the western…Who wins? The western remake takes the top spot even if it’s in less-then-stellar numbers.  
 
When the winner of a weekend’s box office report is a measly 14 million, you know the season has slowed down quite a bit. In numbers which look like its January and not September, this weekend’s winner is 3:10 to Yuma pulling in only 14.1 million in 2,625 theaters across the nation. The western, starring Christian Bale and Russell Crowe, pulled an average of $5,316 per showing and earned a quarter of its 55 million dollar budget in its 3-day debut.
 
Following right behind the western is the re-imagining of Halloween by director Rob Zombie. The horror film pulled in another 10.0 million in its second weekend at the theaters even if it’s in nearly a thousand more theaters then 3:10 to Yuma. It averaged $2,887 per showing in its 3,475 prints. These types of numbers represent a 61.9% drop off from debut to second weekend. Halloween has pulled in 44.2 mil domestically.
 
Rounding out the top three rankings, landing in 3rd place is the comedy from producer Judd Apatow, Superbad. The film featuring three geeks in their last days of highschool grabbed another 8.0 million in its fourth weekend at the box office. The comedy only dropped 35.8% from last week putting its domestic total at a very nice 103.6 million. With a budget of only 20 mil, it’s clear this is yet another smash hit for Apatow.
 
The second comedy coming back this weekend is Balls of Fury in 4th place which took in 5.6 million in its 2nd week of release. The Rogue Pictures distributed ping-pong comedy hasn’t performed up to expectations taking in only 24.2 million so far and averaging only $1,847 per showing in 3,081 prints.
 
Still standing steady and strong is the Universal action adventure, The Bourne Ultimatum, landing in 5th place over the weekend. The last installment of Jason Bourne has raised eyebrows pulling in 210.0 million domestically in 6 weeks of release. With a budget of only 110 mil, it’s very clear Universal executives are very pleased at the moment. Bourne has also grabbed another 76.1 million in overseas numbers putting it very close to a worldwide 300 mil mark.
 
Now, it’s time to talk moderate flops. I say “moderate” here because Shoot ‘Em Up, starring Clive Owen, Paul Giamatti & Monica Bellucci, opened in only 2,108 theater prints in its debut weekend. Still, grabbing only 5.4 mil in 6th place is to be considered very flop like for New Line. Perhaps if they opened this action film in more prints, it would have ended in the top 3 places.
 
New Line’s other film which isn’t a flop just yet but isn’t a “success” either is landing right behind their opening film. The studio’s third installment, Rush Hour 3, follows the Clive Owen film in 7th place this weekend taking in another 5.3 million in its fifth week of release. The buddy cop comedy has a budget of 140 million and has taken in 129.1 mil domestically and another 52.9 million from overseas.
 
Universal’s next installment featuring Mr. Bean (by Rowen Atkinson) has 8th place for this report with 3.3 mil in receipts. The comedy, Mr. Bean’s Holiday, is already a worldwide hit even if it’s not doing as well in the United States release. It has a domestic total of 25.0 million and foreign numbers totaling 189.4 million making a worldwide sum of 214.5 mil.
 
Landing in 9th and 10th place are MGM’s The Nanny Diaries and New Line’s Hairspray. The adaptation, The Nanny Diaries, averaged only $1,358 per showing in its 2,444 prints for its third weekend grabbing only 3.3 million in receipts. The film has a domestic total of 21.0 mil. Following behind in 10th place is a hit for New Line with the musical remake, Hairspray. This film has stood very steady in our last 8 weeks of box office reports. This weekend, the musical remake took in only 1.9 million in receipts but its domestic total which is impressive. It has garnered 114.8 million for New Line thus far proving that there is still a niche market for musicals in the waning days of the summer season.
 
 
Rank
Movie
Weekend $
Theaters
Average
Total $
Week #
1
3:10 to Yuma
14.1 mil
2,652
$5,316
14.1 mil
1
2
Halloween
10.0 mil
3,457
$2,887
44.2 mil
2
3
Superbad
8.0 mil
3,069
$2,606
103.6 mil
4
4
Balls of Fury
5.6 mil
3,081
$1,847
24.2 mil
2
5
The Bourne Ultimatum
5.4 mil
3,010
$1,819
210.0 mil
6
6
Shoot ‘Em Up
5.4 mil
2,108
$2,585
5.4 mil
1
7
Rush Hour 3
5.3 mil
2,690
$1,981
129.1 mil
5
8
Mr. Bean’s Holiday
3.3 mil
1,778
$1,904
25.0 mil
3
9
The Nanny Diaries
3.3 mil
2,444
$1,358
21.0 mil
3
10
Hairspray
1.9 mil
1,393
$1,399
114.8 mil
8
 
 
Maniac Question of the Week:
 
Which of these October releases do you think will be the most successful at the box office?
 
  • Feel the Noise (Oct 5)
  • The Heartbreak Kid (Oct 5)
  • The Seeker: The Dark Is Rising (Oct 5)
  • Elizabeth: The Golden Age (Oct 12)
  • Tyler Perry’s Why Did I Get Married? (Oct 12)
  • The Final Season (Oct 12)
  • We Own the Night (Oct 12)
  • 30 Days of Night (Oct 19)
  • Gone Baby Gone (Oct 19)
  • The Comebacks (Oct 19)
  • Rendition (Oct 19)
  • Tim Burton’s The Nightmare Before Christmas 3-D (Oct 19)
  • Saw IV (Oct 26)
  • Run, Fat Boy, Run (Oct 26)
  • Dan in Real Life (Oct 26)
  • Things We Lost in the Fire (Oct 26)
 
 
Let us hear your thoughts, readers.
 
Friday September 14, 2007 Releases:
 
Wide Releases
The Brave One (2,700+ Theaters)
Mr. Woodcock (2,200+ Theaters)
Dragon Wars (2,000+ Theaters)
 
Limited Releases
In the Valley of Elah
Silk
Across the Universe
December Boys
Eastern Promises
Great World of Sound
Ira & Abby
King of California
Moving McAllister
Pete Seeger: The Power of Song

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Comments/Responses
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jppintar326 • Sep 09, 2007, 05:16pm •
I didn't get a chance to see 3:10 to Yuma this weekend due to scheduling conflicts. I did, however, see the original version from th 1950s. It was very well done with Glenn Ford playing against type as the villain. If you get a chance to see the original, I recommend it.

As for Balls of Fury, how can you say it is performing below expectations? I don't think there were any expectations to begin with. Even the studio probably saw it as a late summer dump off anyway. I saw the film and thought it was a guilty pleasure. Just watch, this movie will obtain a cult following when it is released on DVD. I also don't think it cost that much to make.

One of the reasons Rush Hour 3 is not doing well worldwide is that China banned the film. That means it's probably playing on black market discs all over the country.

almostunbiased • Sep 09, 2007, 05:33pm •
I think SAW IV will be the high box office draw next month, though I'd rather see 30 Days of Night or Elizabeth: The Golden Age.
I'm glad 3:10 did well. I really wanted to see it, but no time.

Merin • Sep 09, 2007, 06:17pm •
Shoot 'Em Up was a fun ride.

3:10 to Yuma was amazing. Great story, amazing acting, very well directed, editted, shot . . .

All in all one of the better films of the year.

Not sure what will win out in October. Probably Saw IV, though 30 Days of Night might come from nowhere. I will admit to knowing few of the other films. I don't think Elizabeth will do very well, though I'm sure it will good.

hanso • Sep 09, 2007, 06:29pm •
I agree with Merin about Yuma.

Saw yesterday and it was pretty good. I thought that maybe it would have a bit more action, mainly cause of a review I read somewhere, but still the movie was good.
I enjoyed Crowe and Bale working together and Ben Foster was awesome in the film. It's a shame he was wasted on X3, cause the kid has talent.

Going to check out The Brave One next week.

I'm picking Saw 4 to win October although I'm hoping 30 days wins

madmanic999 • Sep 09, 2007, 07:03pm •
Gang... need help, I have recently moved to a rural community for work and the nearest theatre is 2 hours away.... nor seeing as many films on the big screen as I used to, this week I am headed to the city and taking the wife to a flick... I am torn between Shoot em up, the Bourne Ultimatum, and Yuma.... where should I lay my money down.

metalwater • Sep 09, 2007, 07:14pm •
I can explain the Box Office on Shoot E'm Up other than maybe they should have gone for an all star cast like Sin City, instead of just the 3 stars that they had.

And Monica Bellucci, if she is going to be in a film, should be nude in it. Once the fanboys found out that she is completely covered in this film, it probably lost the filmmakers 15 million on the opening weekend alone!!!

almostunbiased • Sep 09, 2007, 07:15pm •
The only one I've seen is Bourne. It was frickin awesome. But if your family loves westerns, I'd go for Yuma. I thought it looked great.

DarkJedi • Sep 09, 2007, 07:15pm •
It really depends on your preferences here, Mad Manic.

Are you wanting to check your brain at the door and watch something regarding escapism??

If so, Shoot 'Em Up is pure action...a popcorn movie with straight action just like Crank or Transporter 2.

If you want something a little more serious, check out either 3:10 to Yuma or Bourne Ultimatum.

Judging between those two...It's up to you, a western serious drama(3:10) mixed with some action or a modern day drama(Bourne) mixed with action..

Jarrod Sarafin

galaga51 • Sep 09, 2007, 07:57pm •
So... how long before two more studios push out a couple westerns?

Inlaws prevented me from seeing the outlaws. Can't wait.

snallygaster • Sep 09, 2007, 08:05pm •
madmaniac - If you enjoyed the previous Bourne movies, I'd recommend seeing the third. I thought it was the best of the series. The only complaint I've seen was about the "shaky" camera work - it didn't bother me, in fact I never really thought about it while watching the movie - but if it bugs you or somebody else that's going, then you may want to consider the alternatives. I haven't seen the other two, so I can't speak for them (I was really lazy this weekend and didn't go to the theater at all).

As for the top October movies (dang, time is flying, ain't it?).... I'm gonna buck the trend and say the Farrellys' version of The Heartbreak Kid is going to edge out Saw IV for top October movie. I think the success of this summer's R-rated comedies may pave the way for Heartbrake Kid to be a hit, especially if the marketing reminds people that the Farrellys did "Something About Mary".

Speaking of October movies, what happened to Trick 'r Treat? I was looking forward to actually watching a Halloween-themed horror movie at Halloween for a change. Now I see conflicting reports that it's been shoved back to early 2008. I'm really not going to be in the mood for a Halloween movie in January, and that sort of schedule shift does nothing to instill confidence in the movie. Guess I'll have to be happy with the 3-D Nightmare Before Christmas...

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