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Academy Allows Movie Ads During OSCARS

Ban on advertising has ended.

By Jarrod Sarafin     October 09, 2008
Source: Variety

Promotional still of Adewale Akinnuoye-Agbaje as Heavy Duty in G.I. JOE.
© Paramount Pictures

It looks like the Academy of Motion Picture Arts and Sciences are ending a long-standing ban on movie advertisements played during their Oscar night. What could shape up to be spots as highly paid as the Superbowl are set for the big night on Sunday, February 22, 2009 on ABC.

The Academy of Motion Picture Arts & Sciences board of governors voted Tuesday night to ease its longstanding ban on movie advertisements running in the Oscar telecast.

The board voted to allow a limited number of spots for movies that will not open until the last week of April at the earliest — meaning that none of the nommed pics can be tubthumped during the telecast, Acad prexy Sid Ganis told Daily Variety. Ads for sequels or prequels to pics in contention in the picture, docu and animation categories will not be allowed.

Acad had banned movie advertising ever since the Oscars were first televised in 1953 in an effort to avoid any suggestion that studio coin influenced the outcome of the awards.

Acad’s move could also be a step toward adding a little popcorn appeal to the telecast following recent criticism that the awards have focused on indie pics with niche-aud appeal.

The showcase of never-before-seen spots for, say, next year’s tentpoles like Transformers: Revenge of the Fallen, G.I. Joe and Terminator Salvation, could be a highly promotable element for next year’s telecast — especially as the Oscars are looking to rebound from this year’s record-low aud of 32 million viewers.


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hanso 10/9/2008 8:34:32 AM
They gotta throw in some Wolverine in the ads also.
violator14 10/9/2008 8:59:45 AM
I pretty much know Hanso will agree when i say that they will draw in a couple million viewers if Heath is nominated for an academy. Guaranteed viewers yo. Looing forward to seeing all those new trailers. Even those black GI Joe suits....U know i just realized that the Cobras are probably gonna Make that movie.. not the boring lookin Joes.... sad...
Flint521466 10/9/2008 9:19:58 AM
GI Joe has "BIG FAT TURD" written all over it.
irascible 10/9/2008 9:43:28 AM
Once again greed wins over integrity.
KingOfMelnibone 10/9/2008 10:15:47 AM
Thats the first still from G.I. Joe that I liked. Didn't even think it was GI Joe upon initial view and was like what badass character is this and then saw the tag. I'll got watch it just because its GI Joe and will probably be one of those weak film/summer blockbuster like Van Helsing and Mummy Returns was and most likely won't watch it a second time. I would like to be proven wrong though.
Predator29_home 10/9/2008 10:49:16 AM
godsonfilm 10/9/2008 11:34:33 AM See a few good pix there. Did anyone know that Brendan Frasier is playing Gung Ho?
godsonfilm 10/9/2008 11:38:40 AM Clearly one of the most bad ass looking ninjas ever next to Snake Eyes!!!! Imagining them fighting is worth the hype of the movie alone!
almostunbiased 10/9/2008 12:34:44 PM
You know I always thought it was nuts not to have commercials for movies. After all there's your audience, HELLO! Flint, what's up with the Joe hate. I am looking forward to this. Sure it will be different, but it's Joe, you gotta be excited. And VIOlator, Cobra is always what made it great.
hanso 10/9/2008 1:06:49 PM
No, I am not excited for it
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