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Amazing Spider-Man #546

By: Kurt Amacker, Columnist
Date: Tuesday, January 15, 2008

Amazing Spider-Man #546, the first issue of Marvel’s controversial Brand New Day has finally landed. You likely know the story by now – Peter Parker reset his world and sacrificed his marriage to save dear Aunt May, with whom he now lives. Harry Osborn remains very much alive and apparently clean of any goblin-related issues. Peter still can’t catch a break. He’s unemployed, unattached, and unregistered, per the dictates of the Superhuman Registration Act. This issue spends most of the story exploring his new world – one built largely on nostalgia. A girl hits on him so that she can work her way into Osborne’s social circle. J. Jonah Jameson thinks Spider-Man is a menace that should be arrested. A mugger in a Spider-Man mask keeps sullying Parker’s reputation. It’s all stuff we’ve seen before, outside of the actual kernel of a super-villain conflict involving a crime boss named Mr. Negative who’s purchased a mysterious briefcase from a crooked detective. The issue also features three backup stories. The first (Marc Guggenheim, writer; Grand Land, penciller) involves a new registered New York superheroine named Jackpot, who offers a couple of either clues or red herrings as to her identity. The second (Bob Gale, writer; Phil Winslade, penciller) shows Aunt May foiling a drug shooting by chasing off the assailant with faked naïve kindness. In the third (Zeb Wells, writer; Mike Deodato, penciller), Harry Osborn works himself into the good graces of his girlfriend’s father who may run for mayor – but just barely. The three stories further explore the new world that Spider-Man inhabits via plot points and characters introduced in the main narrative by Dan Slott.

This issue would work better if it didn’t read like an Ultimate-style reboot of the series designed for new readers. The young adult soap opera squabbles wore out their welcome in this series ages ago. While that kind of thing may resonate with people that only know Spider-Man from licensed media, it feels like a regression for anyone that’s read the character over the past 10 years. Parker had become a teacher, a faithful husband, and a member of the Avengers (pre-Civil War, anyway) – in other words, a mature adult by any superhero’s standards. To see him reduced to a mid-20s sad-sack with no job and no place of his own feels depressing, not nostalgic. Most of us already know about five people like that, and it doesn’t do the character or the series any favors by rolling back the clock. 

On the other hand, this issue presents an opportune time for new readers. I mean no sarcasm by this. If you harbor no attachments to the in-continuity Spider-Man of the last 20 years or so, by all means get this book. There’s very little baggage here, unless Marvel has a colossal retcon planned down the line. On those terms, the book works all right. It’s pure cotton candy, and it feels like Spider-Man-by-way-of-The-O.C., but I honestly think Marvel intended that. If that’s what you want from the character, pick this up. The art from Steve McNiven looks fantastic, as well. It’s a nice-looking book, regardless of whatever continuity baggage this issue does (or doesn’t) carry.

Questions? Comments? Let us know what you think at cinescape@mania.com.



Comments/Responses
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mortellan • Jan 14, 2008, 10:27pm •
This comic is a bad precedent. I predict before long most of the major Marvel titles will regress like this until they are fully redundant with Ultimates and then there will be a 'DC-like Crisis' event to consolodate things. This can happen because there are already ripples of the two continuities crossing over (in FF at any rate).

tacid • Jan 15, 2008, 04:48am •
I started reading Spider-Man when it was relaunched after Heroes Return.

Over the years there was some great and bad stories but it wasn't all that bad.

With the end of One More Day I told my comic shop to stop puting it aside for me.

I want nothing to do with Brand New Day. I feel insulted to the point where I won't even return to the book if Brand New Day fails and come back to what it was.

Sorry but I am out.

spiderhero • Jan 15, 2008, 04:56am •
I can't decide what i want to do more: Cry or kill Joe Quesada. You're right, this isn't nostalgia, it's crap. A regression. It just makes me sick. I can't wait until they realize their mistake & retcon the retcon. Make it all a dream with Peter waking up to find MJ in the shower if you have to but please, please, please let them fix this.

nax37 • Jan 15, 2008, 05:49am •
To me, it read like it was written in the 70s. Peter talking to his pal Harry about Harry's new gal. Who says things like that? And I agree with the reviewer. I don't want to read about a total loser Peter Parker. He can have bad luck and troubled times as a married man with a good job. What "great stories" are there to be told with a single Spider-Man as opposed to a married one? Is Peter going to become a man-whore?

I was perfectly content reading about a married Peter Parker whose stories I've been following for 15 years. Now it's all crap. I don't care what the writers and editors say, clearly most of the past storylines couldn't have occured if Peter and MJ were never married.

rogue03 • Jan 15, 2008, 05:57am •
Long time reader, first time poster... I really tried to go into this with an open mind but I really think it was a failure on Joe Q's part. Maybe he is hitting a mid-life crisis and thought that bring something back from his childhood would make him feel better. It only makes me feel ill that they not only hit the rewind button but they killed a fantastic run by JMS. Like JMS or hate him at least he did some original stories and tried to take Peter in new and different directions. After this I feel that the writers will just be retreading old stories, or ultimate stories, either path is sad. For the last few years Spiderman was one of the few books that continued to move forward, not always for the better (Gwen + Norman?) but at least forward. I think in the end Marvel will loose a whole lot more reader then it will gain from this stunt, not to mention screw a bunch of other books because of how many storylines had involved Spidey over the last couple of years. Oh well, hopefully someone gets Joe Q into therapy and resolves his "crisis" before he creates an even bigger one with Spidey.

nax37 • Jan 15, 2008, 06:27am •
The worst part is, unless it gets fixed in the next month or two, when it inevitably is retconned, it'll be an even bigger mess.

I can't believe that anyone at Marvel thought this was a good idea. "Let's move the character forward by resetting his past!" Good plan!

jedibanner • Jan 15, 2008, 06:40am •
My biggest problem with this is, everything I came to love and found really interesting about SM's character in the past 3-4 years has been erased as if nothing happened.

All the cool stuff about the civil war unmasking, the fact that Aunt May was finally about to die and him being an avenger but everyone in the world would know his identity, all the events that happend latelly written by JMS were cool and interesting....now it's all erased.

It's for that and that reason only that I now find myself with no interest with the character anymore. I don't care what they do with SM now, I've ask they take it out for me and the feeling of having some cool feelings about a comic and have that attachment to some events and now POUFF!!, it's all erased and everything that's happened latelly is all gone, how the hell can someone not feel cheated??

I guess now I understand a little bit more what JQ wanted to do but, even himself can admit it might've not being the best way to do it and the disastrous fallout from this event is that many many people who cared for this cool character are now leaving by the thousand.

I mean...a 20 something guy living with his old aunt....THAT'S COOL......yyyeeeeeeeeaaaaaa....not too cool I think....not too cool at all.

dracor00 • Jan 15, 2008, 06:53am •
how is the brand new day reboot going to affect spiderman in new avengers and the upcoming skrull thing?

cause so far that spiderman hasnt recieved the reboot. so is regular spiderman not directly in continuity anymore or ?

ponyboy76 • Jan 15, 2008, 07:34am •
I`ll say this. Secret Invasion maybe the best big event to come out of Marvel this year. Only because this could save Spidey and other titles tainted with Quesada stink.
If enough fans show their angst towards this "New/Old" Spidey, they can just use Secret Invasion to put it back to normal. Spidey was a Skrull, Tony Stark was a Skrull, Cap was a Skrull and so on.

jedibanner • Jan 15, 2008, 07:45am •
Mini spoilers....I guess....

It was confirmed in last month's Wizard magasine that Tony Stark and Cap were 100% human and not skrulls. This would be excellent because to have Tony Stark end up a Skrull would take out everything that was cool about the civil war (and I'm an anti-reg). this would be the easiest way to erase all the thigns Tony did if he was a skrull and I'm really happy it's the first thing they confirmed that they were not.

I'm looking forward to the Secret Invasion event.

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