The Mumbling Kitsune
5 Comments | Add a Comment

1


Anime Music Videos: Doing it Right

By: Nadia Oxford
Date: Thursday, March 13, 2008

If there's any internet-shared hobby that deserves the scorn it so frequently receives, it's anime music videos (AMVs). Combining anime and popular music should yield nothing but cool results every time, and yet the venture goes hideously wrong all too often.

AMV construction actually pre-dates the internet, but the hobby unsurprisingly took a slide into Suckville with the advent of YouTube, downloadable free music and easy to use video editing software. Gone was the need to operate boat-sized VHS editing suites. In was the era of teenage expression through fuzzy Naruto footage completely mismatched with some overplayed song by Limp Bizkit.

Take heart: Good AMVs still exist in a surprising quantity. An AMV contest hosted by any moderately sized anime convention is always well worth attending. Fans still have great ideas. There just needs to be more effort to let the good stuff rise to the top instead of the—well, you doubtlessly know how the expression goes.

A little variety never hurts, either. Here are five excellent videos that try new concepts:

Failed Experiments in Video Editing – Cowboy Bebop


More of a minimalist animation than an actual AMV, Failed Experiments in Video Editing is a fantastic parody about AMV creation. The author struggles to put together an epic Cowboy Bebop AMV, but in her haze of enthusiasm she forgets certain essentials...such as plotting a concept. There are some valuable lessons to be learned here. Entertaining and educational!

This Is Your Life – Dragon Ball Z


One problem that stinks up modern AMVs is that they're often cobbled together by people who lack the basic rhythm and storytelling abilities needed to match video with music. The result is a thoughtless stream of video that's irrelevant to the video at hand—or, on the opposite end of the spectrum, it's far too literal and every single lyric matches some action in the video. This Is Your Life strikes a perfect balance between the two extremes, delivering a beautifully-timed AMV that matches sound and motion. Then again, the Fight Club soundtrack pairs up nicely with Dragon Ball Z any day of the week, though you wouldn't believe it until you watched this video.

Right Now – Various Animes


This video parodies Van Halen's famous music video for “Right Now.” It's a really cute idea and it's very nicely done, but admittedly it's also a little dated from a fandom point of view. In fact, parts of it are outright obnoxious (Right Now, making fun of “clueless” American fans is 150% less relevant than it was in 1999), but take this as a lesson on how to make a make a parody that's different, fun...and ages well.

Naruto's Technique Beat – Naruto


If you're going to flip out and go nuts with Adobe Aftereffects, here's a shining example on how to do it right. Through impressive editing, a “drone” investigates the power levels of Naruto's team and relays them to an interested party. It's an original idea done very well.

Tainted Doughnuts (Trigun / Cowboy Bebop)


Now here's a tricky little venture: Splicing two anime series into one. Definitely for advanced publishers who've at least learned that AMV footage with subtitles is a bad idea.

Tainted Doughnuts tells a charming story: Space cowboy Spike from Cowboy Bebop receives word of the giant bounty on Vash the Stampede from Trigun. He's off like a shot, and by the end the two outlaws are struggling against each other in an epic fight—despite never appearing in the same anime. Worth a watch, absolutely.

Next week's column will offer further tips on how not to screw up your AMV. Also appearing: Bonus examples of videos that don't demonstrate any particular skill except how to make something that just plain rocks.



Related Products
Comments/Responses
1
Merin • Mar 12, 2008, 11:08pm •
This stuff is great fun. Several years ago, when I first stumbled upon it, I really wanted to do some with El Hazard scenes and such - but hooking up the VCR and the resulting image quality caused me to cease trying (yes, pre-DVD time.)

It should be noted that not just Anime gets this treatment. You can find TONS of Buffy music videos, Supernatural ones, movies and comic images - pretty much anything you can think of!

will.i.am did one to Senator Obama's "Yes We Can" speech in South Carolina, after all.

Good article!

nadiaoxford • Mar 13, 2008, 08:52pm •
Thanks! Good call on the TV show music videos too--I almost forgot about Buffy, Smallville, name it. They all get the music video treatment too.

I used to do video editing on the aforementioned boat-sized editing suites. That was back in...1993, 1994? Technology improved rapidly after that.

BrakusJS • Mar 14, 2008, 01:11pm •
I highly disagree with you about "Naruto's Technique Beat"; "BTB" (substituting Bleach for Naruto and using a very good and appropriate upbeat song) the very next year did it much better. Ironically, both videos were done by the same studio, but with different editors.

I noticed that the other videos are already several years old, which basically makes them classics in any AMV editor's (or connoisseur's) mind. Not to say that there aren't more recent great videos out there, but I like that you chose some universally loved AMVs. (Well, with the possible exception of Naruto's Technique Beat....)

I love watching and appreciating good AMVs, and I love editing a few of them myself in my spare time. I've even won a few contests in the past. It is nice to see someone writing about what makes good AMVs. :)

nadiaoxford • Mar 15, 2008, 05:50pm •
Thanks for the tip! I actually consulted a couple of friends of mine who are huge into AMVs and have attended several Cons throughout the years. They helped me a lot with this list, and the one that'll follow next week.

There are indeed some great modern AMVs. I attended the most recent contest at Otakon, and Samurai Champloo (which used the same splicing technique as Tainted Doughnuts) was pretty impressive. There was another entry that was intriguing for its subject matter alone; I can't remember the name specifically, but it used the American Mega Man cartoon, of all things.

Next week's list will have a few more modern entries. Otakon's 2006 (or was it 2005?) AMV contest was just fantastic.

Which contests did you win? I'd love to see if I recognise your work. :D

(Oh and I assume you're familiar with AMV Hell. Now that's a lot of fun.)

BrakusJS • Mar 26, 2008, 11:02am •
I've won a few awards for "I Am Fullmetal" and "Ominae Will Die Another Day"; mostly these were at relatively smaller conventions like MTAC, Oni-con, and Bakuretsucon, back in 2005. I haven't been as fortunate lately, but I hope this changes this year with my next video.

Everybody's tastes differ with AMVs, but I'm glad that you demonstrate a broad slate of selections.

1
Login to post a comment!