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06-24-2008, 10:46 AM
News & Information about Aurora Publishing from Anime Expo 2008
07-04-2008, 12:13 PM
Giapet (http://giapet.net/2008/07/03/ax08-luvluv-liveblog/) went to the LuvLuv panel:
Anyway, I’m sitting in the LuvLuv panel. LuvLuv is Aurora’s josei line which exists because the only other adult options were previously yaoi and hentai- not a very diverse range!
We’re in the q&a right now. Someone asked if the titles will be in Borders, which it is already, as well as books-a-million though no Barnes and Noble
Someone asked about Mayu Shinjou’s short stories, which is possible. Asked why this genre is different from hentai, it’s because hentai is male-oriented and hosei is female-oriented. (Josei isn’t all sex-related, by the way, but they’re kinda playing it off as if that’s the case.)
Moving right along…How are they going to pursue the market? There’s a challenge with the material being 18+ only, but they have a myspace and are approaching romance novel sites, as well as more tradiional otaku outlets like animeTV.
The only LuvLuv title I've picked up so far is Love for Dessert. It does seem a lot like hentai for women. The female characters are in their 20's, and they like having sex a lot, but the stories are rather romantic and sweet. The art looks more like shoujo than josei though.
The Pirate Queen
07-04-2008, 03:08 PM
It kinda is hentai for women, but with full female nudity, which just seems really odd. I haven't picked up Love for Dessert yet, but I'll have to check that out.
They seem to be marketing their LuvLuv line pretty heavily towards romance readers, which I think is a really smart move.
07-07-2008, 12:14 AM
Manga.About.com (http://manga.about.com/b/2008/07/04/anime-expo-08-aurora-celebrates-1st-year-of-manga-publishing.htm) has the scoop on the following titles:
Red Blinds The Foolish by est em from Deux Press
If you've been within talking distance of me within the last two weeks, you probably endured me chatting up Seduce Me After The Show by est em and practically shoving you toward a bookstore to buy a copy. So hearing about a second release from est em due for December '08 release was cause for celebration. The title doesn't make a heck of a lot of sense until you figure out that this story is about a Spanish matador (Get it? Red capes? Bullfighting? Oh, never mind.) We didn't get to hear much about the plot, but if it's anything like what I've seen from est em so far, I'm ready to buy my copy already.
Hitohira by Idumi Kirihara from Aurora Publishing
According to Mika Ogata, Aurora's general manager, Hitohira is about Mugi, a shy high school girl who gets pressured into joining the school drama club. With the help of her friends, Mugi learns to overcome her shyness and develops into a girl who can take the stage without completely freaking out. When I looked up more about this series, I discovered that it originally ran in Comic High!, a seinen manga magazine. Added to its thematic similarities, it reminded me a bit of Translucent by Kazuhiro Okamoto (Dark Horse). We'll see if this five-volume series has the same kind of endearing, slice-of-life appeal when Hitohira Volume 1 makes its debut in October '08.
Object of Desire by Tomoko Noguchi from Luv Luv
Set for a December '08 release, Object of Desire is a sexy josei manga about an attractive young woman who has lots of guys who desire her company, but they want her for only the most superficial reasons. It's not quite clear how she'll find true love -- but if it's like other Luv Luv titles, it'll be pretty steamy before it winds up at its sweet and happy ending. But what gave me hope was the cover artwork, which was pretty hip and sophisticated looking. I'll look forward to seeing this one hit the shelves at the end of the year to see if this one-shot lives up to the promise of its cover.
The Pirate Queen
07-07-2008, 12:20 AM
More est em is awesome. I knew it was coming, but not which title. I'll be picking that one up for sure.
07-13-2008, 03:46 PM
Genuine Article (http://genuinearticle.wordpress.com/2008/07/10/luv-manga/) reports that there were more guys than girls at the LuvLuv panel:
Aurora launched their LuvLuv imprint at the beginning of this year, publishing teen love comics - kind of in the vein of Nana, about young people in sexually romantic situations, but boy-girl, not boy-boy.
The idea is that LuvLuv books will appeal to boys love readers and girls who want to read about sex - but aren’t feeling the Brokeback scenario.
So imagine my surprise when I walk into a full room for the LuvLuv panel, and see a mob of young men, ready to share the, uh, love.
At one point, Michael Perry (sales and marketing for Aurora), gave a short summary of one of the narratives, about a young woman in college who thinks befriending her male classmates on campus means sleeping with them.
This was met with murmurs of approval from the fellas in the audience.
Then Perry gave the spoiler: she meets a man who teaches her the true meaning of friendship.
“Asshole! Asshole!” The guys yelled.
The girls were less vocal so I can only imagine their reactions, but it sounds as though this line has a little something for everyone and will appeal to a wider demographic than just the ladies.
Mika Ogata (managing editor) mentioned that a few men thought that LuvLuv books were yuri (girl on girl). Personally, I doubt that LuvLuv not being yuri (just one girl instead of two) will stand in the way of young men buying it.
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