| something |
09-10-2012 10:48 AM |
Re: Crunchyroll Hits 100,000 Paying Subscribers
Quote:
Originally Posted by WTK
(Post 2000083)
A new piece up over at Gigaom.com has broken the news this morning that Crunchyroll has now surpassed 100,000 paying subscribers for its varied Japanese, Koren and other Asian content, be it live action or animation.
|
100,000 paying at least $5 a month means half a million bucks a month, or $6 mil a year if those numbers hold as sustainable averages. Seems decent.
I'm guessing it's a couple hundred bucks max to sub an episode, and they're running some 35 anime right now * 4 eps a month. Call it 150 eps a month to round it. Say it costs $500 (or whatever) an episode to sub and do other related administrative tasks, less for the 2-5 minute shows. Monthly costs for that sort of work would be about $75k. Then there's hosting, marketing, payroll, and of course the license fees and revenue sharing with Japanese rights holders. I don't know what it adds up to but it seems like $500k a month could cover it. There's also whatever they make in advertising revenue for free viewers, which I assume is modest but not game-changing.
I'm ignoring live action dramas, as I don't know how much they change things. I suppose they wouldn't do it if they didn't break even.
Crunchyroll's situation is only half of it, there's also what's going back to the production committees in Japan. But there too, I assume they wouldn't do it if it weren't seen at the very least as a low-risk break-even that pays off in a decent profit even if only indirectly. The fact that CR has such a massive cut of each season on their site would suggest it's only getting more and more attractive to Japan.
|