Originally Posted by something
It's an important point about price, though. I saw someone recently comment on how Hyouka "wasn't doing all that much better than Mouretsu", but when you actually compare the ¥ sales of the first three volumes of each, Hyouka is making literally three times as much per episode. Put another way, 9-10k of Hyouka is equivalent to 21-28k of Mouretsu. That definitely matters.
Yeah, people really forget that Moretsu
is an outlier in how cheaply it was priced per disc. This was more to say "if you take out broadcast fees, Moretesu
still makes half of its production costs via disc sales despite those low costs."
On the other hand, Hyouka
, being a Kadokawa marathon, is an outlier in how expensive it is. Since KyoAni is a more notable studio, let's double their animation costs (but keep the same for seiyuu, scriptwriter, etc) and give a 1.5x multiplier for cost per episode. That would be 16,500,000 yen
per episode and a total of 363,000,000 yen
Sales for the first three volumes have held relatively consistent with ~8,000 on BD and ~2,000 on DVDs. Thankfully these are easier to calculate than Moretsu
's proceeds. This gives us 56,000,000 yen per BD volume and 12,000,000 yen per DVD volume for a total of 68,000,000 yen
per disc volume. Simply multiply that by 11 volume and we get total proceeds of 748,000,000 yen
. Use the 55% figure from Sevakis and that's 411,400,000 yen
earned from disc sales to Kadokawa. That's more than enough to cover any and all production costs to the show. Of course, this assumes sales will remain constant over the 11 volumes, which we have no guarantee of, but it's still high enough that small drops would be alright.
So in broad terms, disc sales alone are enough to support Hyouka
even with the less than perfect measures we have. The other issue I neglected to calculate is the "top shows covering for lower shows" phenomenon. Kadokawa has had some low-selling shows lately. While this would be enough to cover costs for Hyouka
, it wouldn't be enough to offset some other shows that didn't fully cover their costs. It is what it is though. Interesting to compare two shows that are on the opposite ends of the yen-per-episode measure.
Edit: even though Hyouka
only ran 22 episodes, we have to add in the three weeks of Mirai Nikki
that Kadokawa paid for on the new stations for a total of 25 weeks' timeslots. That still puts us at 55 million yen
for broadcast costs and 418,000,000 yen
total costs. Unfortuantely, that brings the show down to 98%
recouping of costs by disc sales alone. Again, these shows are made by committee, so even though it won't recoup every single cost by BD/DVDs, it's still profitable.