Movie News


Apple iTunes and Studios Begin Movie Rentals

By: Jarrod Sarafin, News Editor
Date: Tuesday, January 15, 2008
Source: Apple Press Release

The press release I got in the inbox this morning is the major reason that we have a WGA strike going on right now. It's also a reason that many people are holding off on buying a Blu-Ray or an HD-DVD player. Here's the press release folks..

Apple® today announced iTunes® Movie Rentals featuring movies from all the major movie studios including 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount, Universal Studios Home Entertainment, Sony Pictures Entertainment, Metro-Goldwyn-Mayer (MGM), Lionsgate and New Line Cinema. Users can rent movies for as low as $2.99 and watch them on their Macs or PCs, all current generation iPods, iPhone(TM) and Apple TV®. iTunes Movie Rentals launches today and will offer over 1,000 titles by the end of February, including over 100 titles in stunning high definition video with 5.1 Dolby Digital surround sound which users can rent directly from their widescreen TV using Apple TV. iTunes Movie Rentals are priced at $2.99 for library titles and $3.99 for new releases, and high definition versions are just one dollar more with library titles at $3.99 and new releases at $4.99.

"iTunes Movie Rentals instantly brings great movies from all the major studios directly to your iPod, iPhone, TV or computer -- without having to drive to the video store or wait for DVDs to arrive in the mail," said Steve Jobs, Apple's CEO. "Movie lovers can now discover and enjoy movies as simply and easily as music lovers discover and enjoy music today on iTunes."


"Apple has created an incredibly easy and innovative way to rent and enjoy movies," said Jim Gianopulos, chairman and chief executive officer of Fox Filmed Entertainment. "Millions of movie lovers will be able to watch wonderful movies from Fox and the other major studios whenever and wherever they want, be it on their computer, TV, iPod or iPhone."

iTunes Movie Rentals feature iTunes' legendary ease of use, which makes discovering and enjoying movie rentals as simple and easy as buying music on iTunes has always been. Once a movie is rented, it starts downloading from the iTunes Store directly to iTunes or Apple TV, and users with a fast Internet connection can start viewing the movie in seconds. Customers have up to 30 days to start watching it, and once a movie has been started customers have 24 hours to finish it -- or watch it multiple times.

The all new Apple TV software delivers an entirely new user experience centered around iTunes Movie Rentals, allowing movie fans to rent and watch movies right from their widescreen TV, with no computer required. Users can also view photos from their computers, Flickr and .Mac Web Galleries on their widescreen TV as slideshows or screen savers, and anytime photos are updated on Flickr or .Mac they are automatically updated on Apple TV. Apple TV users can now browse and enjoy the iTunes Store podcast directory of over 125,000 video and audio podcasts, view over 50 million originally created videos from YouTube, or choose from a selection of six million songs, over 600 TV shows and 10,000 music videos to purchase directly from their Apple TV. Purchases downloaded to Apple TV are automatically synced back to iTunes on the user's computer for enjoyment on their computer, iPod® or iPhone.

Apple TV easily connects to a broad range of widescreen TVs and home theater systems and comes standard with HDMI, component video, analog and optical audio ports. Using high-speed AirPort® 802.11 wireless networking, Apple TV now automatically plays all of your iTunes content without setup or management.

Movie rentals from the iTunes Store for Mac® or Windows require iTunes 7.6, available as a free download immediately from iTunes.com. iTunes Movie Rentals require a valid credit card with a billing address in the country of purchase. iTunes Movie Rentals are available in the US only and are $2.99 (US) for library titles and $3.99 (US) for new releases, and high definition versions are priced just one dollar more with library titles at $3.99 (US) and new releases at $4.99 (US).

The new Apple TV software will be available as a free automatic download to all Apple TV customers later this month. Apple TV, which includes the Apple Remote, is available from the Apple Store® (Apple.com), Apple's retail stores and Apple Authorized Resellers for a suggested retail price $229 (US) for the 40GB model, and for $329 for the 160GB model. Apple TV requires an 802.11g/n wireless network or 10/100 Base-T Ethernet networking, a broadband Internet connection and a high definition widescreen TV. iPod games will not play on Apple TV.


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Comments/Responses
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daforce • Jan 15, 2008, 02:17pm •
Netflix announced that they were doing this a couple of days before Apple. Of course, they've been doing it for a few months now, but they're expanding their selection.

almostunbiased • Jan 15, 2008, 03:29pm •
Maybe if my computer was hoked to my TV I'd do this the Netflix way, but my monitor is only 19" and that's no way to watch a movie.

gauleyboy420 • Jan 15, 2008, 03:39pm •
Netflix rules. 2.99 per movie is a rip off compared to the unlimited rentals I get and 24 hr.s of instant viewing for only $14 per month. Apple is okay, but anything you pay for with Apple is paying for the brand. They will make $$$ off of this because they are Apple and apple is cool. People pay for cool. ME I know I’m not cool, I’ll stick with the better bargain NETFLIX RULES!
HOWEVER I get why Apple is doing this. Netflix is not available for macs. Even if you run windows and Internet explorer on your mac, you cannot view instantly. That sucks and does in fact disenfranchise many people who choose macs, over IBM format.

sonny77 • Jan 15, 2008, 06:04pm •
#2 If you have an XBOX 360 you can watch movies on your computer on your TV.

This seems like a better option than OnDemand.

Merin • Jan 15, 2008, 08:15pm •
Netflix, Apple - oh yeah, XBOX Live . . .

the future is here. We'll get pricing and delivery ironed out as the big companies battle for creating the standards.

almostunbiased, in the same way that so many HD TV / large screen TV owners dismiss my arguments about "who's going to pay for those huge tvs for this experience" . . .
those of us who have XBOX360's, laptops that are easily connected to TV's, the kind of large screen LCD's that have DVI connections for computers, or PC's designed to be home-made DVR's and/or movie copying machines (oops, did I list that?) can find your argument there easily dismissed .

Also, for college kids or people living on their own, their computer monitor is probably better resolution than their tv and when you sit only a few feet from the screen (or, like I tend to do sometimes, put your laptop on your chest as you lay back), the screen is plenty big.

I kept saying this is already here, and shaking my head at the people who just a couple weeks ago were saying how this was far off in the future or not necessarily going to happen.

I dunno if this will ENTIRELY do away with buying movies and such on physical media, but the market is just going to shrink more and more.

Fallensbane • Jan 15, 2008, 11:01pm •
I am happy about this for one reason and one reason only. It make netflix step up with their service. My 17 hours of streaming video went to unlimited because of this and that makes me happy. Though they still have a ways to go to get some more variety up I expect netflix to really step it up with new video content.

I have pretty much been in the middle of an anime marathon since the night before it went live.

wessmith1966 • Jan 15, 2008, 11:13pm •
I love my Mac and iTunes. I spend so much of my day working on the damn thing (usually about 14 hours a day between work and writing) that it's nice to be able to take a break and watch a show or movie for a few minutes if I can't actually break away from it an get out of the house. I have a few of the refurbished Star Trek TOS and all of Studio 60 on the Sunset Strip episodes downloaded from iTunes and they make nice "coffee breaks" during the day.

wrrlykam • Jan 16, 2008, 01:04am •
When will Apple get its act together and offer these things things in the UK?

We are still waiting for remastered TOS. The selection of TV shows is so lame. 16 shows mostly kiddies stuff with only 3 big names show (ugly betty, That 70s show and south park).
There is a nice selection of Sci Fi shows both old and new on US iTunes. Please get your UK licensing sorted and let me spend.

[EDIT] typo correction

popa • Jan 16, 2008, 05:55am •
To really buy into Apple's plan, you have to buy into the "Time Capsule" concept, a way of effortlessly backing up purchased copyrighted medium wirelessly. This is the idea that could replace having a physical medium such as a DVD for backup. I believe there is no doubt this is the future. The question is ... are you ready for it yet?

ponyboy76 • Jan 16, 2008, 07:01am •
Open Note to Steve Jobs and Apple.

How about you fix the skipping song problems in the new Ipod Classic before you start doing all this other stuff. I`d like to have some sort of firmware update soon, because this thing is annoying as hell

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