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Audiences Ride ZOMBIELAND
Sony's zom-com Zombieland debuts in first. By
Jarrod Sarafin
October 05, 2009
ZOMBIELAND debuts on top(2009).
© Sony Pictures
With early positive buzz building this last month before its release, audiences made clear their choice was to take a ride to Zombieland, Sony Pictures’ zombie infested action-comedy. The film debuted on 3,036 theaters this weekend and found itself eating up $25.0 million in cash, which is the 2nd best opening of all-time in the history of zombie releases behind Zack Snyder’s 2004 remake of Dawn of the Dead ($26.7 million). The weekend victory also scores another profitable venture for Sony executives due to the fact that the film has already surpassed its production budget of $23.6 million after just three days of release and has a good shot of winning next weekend’s report as well.
Dropping down to 2nd place after winning the previous two box office races is another Sony production, the animated adventure Cloudy with a Chance of Meatballs. The film racked up another $16.7 million over the weekend, increasing their domestic gross to $82.3 million. They’ve also grabbed another $5.4 million from international markets, which adds up to a worldwide cume of $87.8 million. With the film’s budget set at $100 mil, they should be in good shape to pass it by the middle of October.
Walt Disney and Pixar should also be pleasantly surprised with their 3-D re-releasing double feature, Toy Story and Toy Story 2. After all, these are films which have been on DVD shelves and appearing on television for some years, yet they still took down $12.5 million in the first weekend of its limited engagement. With the double feature appearing on just 1,745 theaters this comes up a very respectable average of $7,163 per showing for families donning the 3-D glasses.
Warner Bros. follows in 4th place with their fantasy-comedy, The Invention of Lying, debuting to the tune of $7.3 million. With the film’s budget being only $18 mil and it only showing on 1,707 theaters in its first three days of release, it can definitely be considered a moderate success for the studio.
It’s very hard to say the same for Buena Vista’s Surrogates. After debuting in 2nd place last weekend, the Bruce Willis vehicle dropped down to 5th place by finding only another $7.3 million. The issue with this film’s financial outlook is the $80 million budget and its lackluster first two reports. At the moment it has only a domestic gross of $26.3 million and it just doesn’t seem to have enough buzz for us to see it overcoming that budget. Where do you think the studio made the mistake with this release? Timing? Buzz? Bad marketing campaign? Sound off below.
| Rank | Movie | Weekend | Theaters | Average | Total | Budget |
| 1 | Zombieland | $25.0 mil | 3,036 | $8,235 | $25.0 mil | $23.6 mil |
| 2 | Cloudy with a Chance of Meatballs | $16.7 mil | 2,977 | $5,610 | $82.3 mil | $100 |
| 3 | Toy Story/Toy Story 2 3-D | $12.5 mil | 1,745 | $7,163 | $12.5 mil | ---- |
| 4 | The Invention of Lying | $7.3 mil | 1,707 | $4,306 | $7.3 mil | $18.5 mil |
| 5 | Surrogates | $7.3 mil | 2,951 | $2,489 | $26.3 mil | $80 |
| 6 | Capitalism: A Love Story | $4.8 mil | 962 | $5,042 | $5.2 mil | ---- |
| 7 | Whip It | $4.8 mil | 1,720 | $2,820 | $4.8 mil | $15 |
| 8 | Fame | $4.7 mil | 3,133 | $1,517 | $16.6 mil | $18 |
| 9 | The Informant! | $3.8 mil | 2,425 | $1,567 | $26.5 mil | $22 |
| 10 | Love Happens | $2.7 mil | 1,922 | $1,445 | $18.9 mil | $18 |
There’s really nothing going on next weekend beyond Universal Pictures’ comedic release of Couples Retreat. With a decent advertising campaign behind it and a 3,000+ theater count, it has a shot of taking a decent debut next weekend but it seems more likely that Zombieland will be the winner again.
Friday October 9, 2009 Releases
Wide
Couples Retreat (3,000+)
Limited
Good Hair
From Mexico with Love
The Damned United
Bronson
Loved this movie one of the best all year can't decide if I liked Zombieland, Watchmen or Star Trek more, along with District 9 and then Avatar just down the road this turning into one of my favorite years for movies.