Box Office Report


Audiences Travel Back to 10,000 B.C

By: Jarrod Sarafin
Date: Sunday, March 09, 2008

The latest action adventure from director Roland Emmerich, based around mankind in the waning days of the Pleistocene Era, marched into the top spot this weekend. 10,000 B.C pulled in 35.7 mil on 3,410 theaters across the nation. Warner Bros wound up averaging a respectable $10,478 per showing with audiences who opted to choose woolly mammoths, saber tooth tigers and prehistoric man over the latest Martin Lawrence family film College Road Trip.
 
In comparisons to last year, the action adventure doesn’t stack up against 300 and Wild Hogs. The Snyder film is the all time greatest March opener with 70.8 mil while the biker comedy is ranked 4th all time with 39.6 mil.
 
The film comes in 4th best opening for Roland Emmerich behind The Day After Tomorrow (68.7 mil), Independence Day (50.2 mil) and Godzilla (44.0 mil) but it should be noted that all three of those films were released in the summer box office season.
 
Disney follows in the second place with its Martin Lawrence-led family vehicle College Road Trip, which debuted with 14.0 mil on 2,706 theaters. The film averaged a decent $5,173 per showing so clearly some audiences opted for the family film over the action this weekend. The opening isn’t bad at all when considering the budget can’t be all that high for the house that Walt built.
 
Sony continues its successful run with the political thriller Vantage Point, which dropped a place to third with 7.5 mil in receipts. The Quaid flick has already been profitable for the studio with its domestic gross sitting at 51.6 mil and its budget only listed at 40. It’s also performing well overseas in its early run with another 14.0 mil in foreign sales, making for a worldwide take of 65.7 mil in 17 days of release.
 
The same can’t kind of success can’t be said for the sports comedy Semi-Pro which dropped 60.9% and four places, ending up in 4th with only 5.9 mil. The film is still showing on 3,121 theaters so this points to measly average of $1,890. While there is no budget listed from New Line and it’s likely not high, this kind of a drop can’t be a good thing for the studio which is living its final days before getting pushed into Warner Bros. In two weeks of release, the Will Ferrell film has 24.8 mil domestically.
 
Lionsgate follows in fifth place with its crime thriller The Bank Job, debuting with 5.7 mil on only 1,603 theaters. This makes for an average rate of $3,562, which is the third highest for the top 10 films. They’ve also scored an extra 1.8 mil from earlier foreign territories.
 
Paramount has begun pulling The Spiderwick Chronicles out of theaters this weekend with 408 less prints but it found its way into sixth place with 4.8 mil. Unfortunately for them, this 4-5 average per week isn’t helping their bottom line. In four weeks of release, it has 61.7 mil and a budget of 90 mil. If the film was doing decent overseas (like Jumper is), it would be something positive to mention the fantasy only has 4.3 mil in foreign sales. Worldwide gross of 66.0 mil and a budget of 90 in 25 days of release.
 
Sony dropped three places for the second weekend of The Other Boleyn Girl by pulling in another 4.0 mil. It’s the smallest release of the top 10 so that number has it 4th best in average per showing rates with $3,427. In two weeks of release, it has a domestic gross of 14.6 mil.
 
Fox also dropped three places with their action-fantasy Jumper with it landing in eight this weekend and pulling in only 3.7 mil. The film is getting shown in 2,563 theaters so it points to horrible average of $1,463. Still, unlike Spiderwick, this fantasy is doing well overseas. In four weeks of release, the film has 72.5 mil domestically and another 80.8 in foreign sales. Fox has its budget listed at 85 mil and it has a respectable worldwide gross of 153.3 mil.
 
Disney looks to have to its sequel Step Up 2 the Streets finish off right where its 2006 predecessor previously ended with. The sequel took in another 3.0 mil in 2,251 theaters for ninth place. It has a domestic gross of 53.0 mil, which means it’s set to end up right around the original Step Up’s 65.3 when all said and done.
 
Final spot goes to WB’s romantic adventure Fool’s Gold with a 2.8 box office take for the weekend. While there is no budget listed for this film, its 62.8 domestic gross is likely good enough for the studio even if it’s nothing to shout home about. The couple movie has another 7.2 mil in foreign sales, making for a worldwide gross of 70.0 mil in five weeks of release.
 
 
 
Rank
Movie
Weekend
Theaters
Average
Total
Budget
Week #
1
10,000 B.C
35.7 mil
3,410
$10,478
35.7 mil
-
1
2
College Road Trip
14.0 mil
2,706
$5,173
14.0 mil
-
1
3
Vantage Point
7.5 mil
3,163
$2,371
51.6 mil
40
3
4
Semi-Pro
5.9 mil
3,121
$1,890
24.8 mil
-
2
5
The Bank Job
5.7 mil
1,603
$3,562
5.7 mil
-
1
6
The Spiderwick Chronicles
4.8 mil
3,246
$1,478
61.7 mil
90
4
7
The Other Boleyn Girl
4.0 mil
1,167
$3,427
14.6 mil
-
2
8
Jumper
3.7 mil
2,563
$1,463
72.5 mil
85
4
9
Step Up 2
3.0 mil
2,251
$1,354
53.0 mil
-
4
10
Fool’s Gold
2.8 mil
2,322
$1,205
62.8 mil
-
5
 
 
We should see no surprises next weekend. Fox is releasing Horton Hears a Who on 3,900 theaters and it has a running time of only 1 hour and 28 minutes.
 
At the same time, Summit is releasing its action drama Never Back Down on 2,500 theaters and Universal is giving their sci-fi horror Doomsday 1,800+ theaters.
 
Not quite sure why Universal only has 1,800 theaters listed but something may change for theaters over the next week. It’s been getting some a lot of marketing so that theater count seems rather low but perhaps the numbers will increase over the week.
 
Either way, Fox looks to take the prize next weekend.
 
Friday March 14, 2008 Releases:
 
Wide
Horton Hears a Who (3,900 theaters)
Never Back Down (2,500 theaters)
Doomsday (1,800+ theaters)
 
Limited
Funny Games
Sleepwalking
Flash Point


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Comments/Responses
1
WISEGUY562 • Mar 09, 2008, 05:22pm •
I'm not surprised that it won the weekend derby but I am surprised it made so much with the way it was panned by most critics and movie goers. It should drop like a rock next weekend IMO.
The comparisons to Apocalypto are dead on, except not as good, believable nor entertaining. Using the people's actual language (even with subtitles) help give some authenticity to Apocalypto while using English here for the lead tribe had the opposite effect.
This film tries to straddle the line between fantasy anf reality without straying too far either way. They should've committed to one or the other. Go fantasy add creatures, over the top action and just make it a roller coaster ride. But by towing the line it makes you want to cry bullshit when stuff happens that you just know wouldn't. I won't bother giving you examples, but I'll finish by agreeing with the C and only recommending it if you have two hours open in your day and you could use some mild entertainment.

wessmith1966 • Mar 09, 2008, 05:25pm •
The only thing I liked about 10,000 B.C. were the wooly mammoths; I thought they looked pretty good. The movie was just one bad cliche after another and the acting was less than stellar. I don't think I'd even recommend this as a rental. Wait for it on HBO.

I'm not a Martin Lawrence fan, so I stayed away from the road trip movie, but I did see The Bank Job and thought it was a fun movie; some laughs, some action and a couple dramatic moments. I'm a Statham fan and I love Saffron Burrows (she's not in enough movies), so I'm probably a little partial in my judgement of the movie.

The kids can't wait to see Horton this weekend. I'm not a Dr. Suess fan, but the animation looks terrific, and I know the kids will love it so it'll be a fun afternoon at the movies for us. I want to see Doomsday, although I doubt it's going to be any good. Looks like an Escape from New York/Resident Evil crossbreed, but it might be fun and it's got Rhona Mitra. I'm sure it'll be the movie the gang takes in Friday night.

almostunbiased • Mar 09, 2008, 05:56pm •
I reviewed this once on Friday. This is what I said:
Apacalypto it was not. It was no where near as good. Yet I liked it.

The narration was annoying, but maybe necessary since the story itself wouldn't have been enough. Plus it's real simple, almost too simple, and yet the creatures are cool and the action is fun, and I never felt bored. Visually it's top notch. The acting is sub par, but not horrible. Overall if you want to see a completely fantastical journey that's a rip off of several other movies, but with great special effects this is the movie for you.

Oh yeah and the girl is very hot.

I'll add to this that some scenes were grainy. Not sure why the picture quality was bad. Wonder if it was for everyone or just my theater.
Now I'll argue with you WISEGUY, in no way could this story be believable. I mean there's North American animals in Egypt. The whole idea is rediculous. And since the whole thing is just fantasy to begin with, why not just have them talk English. There's no way subtitles would have made this authentic. It's just an eighties style journey movie with modern special effects. But at least they used real creatures and not sci-fi and fantasy creatures, cause then it shouldn't be called 10,000 BC, but 10,000 AD or something. But at least we agree that the movie was rediculous. Still all in all, I had fun, and I don't feel like I threw my money away. But I nearly didn't go, thinking it wouldn't be any good. Maybe that's the key, keep your expectations low, and it won't be too bad.
I still think it's a movie for kids though. I'm thinking about taking my son. I'm not even sure why it's PG-13.

RaithManan • Mar 09, 2008, 06:20pm •
Haven't been able to catch this movie because the Mideast got slammed pretty hard by the snow over the past 3 days which may or may not have shorten the movie's box office take by maybe a good couple of million, but I should be able to catch it during the week as we plow our way back onto the streets.

metalwater • Mar 09, 2008, 06:42pm •
The new Speed Racer Trailers are up at aintitcool.com...it looks much better than the first trailer, but, it still all looks like a Skittles candy commercial to me, and I a big fan of the cartoon, but the movie, I don't think so???!!!

wessmith1966 • Mar 09, 2008, 07:50pm •
Nice analogy metalwater and I agree. The new Speed Racer trailer was attached to 10,000 B.C. at my theater. I know trailers are choppy because they want to give audiences a small peek, but between the quick cuts and the splashes of colors, I didn't know which end was up. I will probably see this though, because I like the W bros' films.

Hobbs • Mar 09, 2008, 09:32pm •
The box office continues to surprise me this year. Jumper far passed what I thought it would do and thanks for oversea sales you people who wanted a sequel will probably get it.

Did anyone else see Semi-Pro bombing like it did? I thought for sure this was another 100 mil movie by Ferrel. One of you guys mentioned on another posting that everyone is sick of the same Wil Ferrel movies...well, you would seem to be correct. It happens to all those SNL cast members. I'm even more impressed with Sandler and his streak now that I've seen Wil drop off as quickly as he did. Though Sandler's time will come too, maybe this year? He plays the same character in all his movies too...though I admit to liking them.

10,000 B.C. wow...nice numbers. Did Emmerich reputation have anything to do with those numbers? He does make movies fun to watch but I agree with Wiseguy, I didn't think it would make what it did.

Dazzler • Mar 10, 2008, 04:40am •
I liked 10k. It was a good visual movie. I like journey movies also. It will look really good in HD. Unlike 300 guy this lead guy actually hit the mark in a small spoiler.

almostunbiased • Mar 10, 2008, 02:52pm •
I called it Hobbs. Last Sunday I said it would make 2-3 what the #1 was that week. I got the 2 part right anyway.
I'm usually dead wrong about $, but every once and a while even I get one right.

1
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