Audiences Travel Back to 10,000 B.C
By: Jarrod SarafinDate: Sunday, March 09, 2008
The latest action adventure from director Roland Emmerich, based around mankind in the waning days of the Pleistocene Era, marched into the top spot this weekend. 10,000 B.C pulled in 35.7 mil on 3,410 theaters across the nation. Warner Bros wound up averaging a respectable $10,478 per showing with audiences who opted to choose woolly mammoths, saber tooth tigers and prehistoric man over the latest Martin Lawrence family film College Road Trip.
In comparisons to last year, the action adventure doesn’t stack up against 300 and Wild Hogs. The Snyder film is the all time greatest March opener with 70.8 mil while the biker comedy is ranked 4th all time with 39.6 mil.
The film comes in 4th best opening for Roland Emmerich behind The Day After Tomorrow (68.7 mil), Independence Day (50.2 mil) and Godzilla (44.0 mil) but it should be noted that all three of those films were released in the summer box office season.
Disney follows in the second place with its Martin Lawrence-led family vehicle College Road Trip, which debuted with 14.0 mil on 2,706 theaters. The film averaged a decent $5,173 per showing so clearly some audiences opted for the family film over the action this weekend. The opening isn’t bad at all when considering the budget can’t be all that high for the house that Walt built.
Sony continues its successful run with the political thriller Vantage Point, which dropped a place to third with 7.5 mil in receipts. The Quaid flick has already been profitable for the studio with its domestic gross sitting at 51.6 mil and its budget only listed at 40. It’s also performing well overseas in its early run with another 14.0 mil in foreign sales, making for a worldwide take of 65.7 mil in 17 days of release.
The same can’t kind of success can’t be said for the sports comedy Semi-Pro which dropped 60.9% and four places, ending up in 4th with only 5.9 mil. The film is still showing on 3,121 theaters so this points to measly average of $1,890. While there is no budget listed from New Line and it’s likely not high, this kind of a drop can’t be a good thing for the studio which is living its final days before getting pushed into Warner Bros. In two weeks of release, the Will Ferrell film has 24.8 mil domestically.
Lionsgate follows in fifth place with its crime thriller The Bank Job, debuting with 5.7 mil on only 1,603 theaters. This makes for an average rate of $3,562, which is the third highest for the top 10 films. They’ve also scored an extra 1.8 mil from earlier foreign territories.
Paramount has begun pulling The Spiderwick Chronicles out of theaters this weekend with 408 less prints but it found its way into sixth place with 4.8 mil. Unfortunately for them, this 4-5 average per week isn’t helping their bottom line. In four weeks of release, it has 61.7 mil and a budget of 90 mil. If the film was doing decent overseas (like Jumper is), it would be something positive to mention the fantasy only has 4.3 mil in foreign sales. Worldwide gross of 66.0 mil and a budget of 90 in 25 days of release.
Sony dropped three places for the second weekend of The Other Boleyn Girl by pulling in another 4.0 mil. It’s the smallest release of the top 10 so that number has it 4th best in average per showing rates with $3,427. In two weeks of release, it has a domestic gross of 14.6 mil.
Fox also dropped three places with their action-fantasy Jumper with it landing in eight this weekend and pulling in only 3.7 mil. The film is getting shown in 2,563 theaters so it points to horrible average of $1,463. Still, unlike Spiderwick, this fantasy is doing well overseas. In four weeks of release, the film has 72.5 mil domestically and another 80.8 in foreign sales. Fox has its budget listed at 85 mil and it has a respectable worldwide gross of 153.3 mil.
Disney looks to have to its sequel Step Up 2 the Streets finish off right where its 2006 predecessor previously ended with. The sequel took in another 3.0 mil in 2,251 theaters for ninth place. It has a domestic gross of 53.0 mil, which means it’s set to end up right around the original Step Up’s 65.3 when all said and done.
Final spot goes to WB’s romantic adventure Fool’s Gold with a 2.8 box office take for the weekend. While there is no budget listed for this film, its 62.8 domestic gross is likely good enough for the studio even if it’s nothing to shout home about. The couple movie has another 7.2 mil in foreign sales, making for a worldwide gross of 70.0 mil in five weeks of release.
| Rank | Movie | Weekend | Theaters | Average | Total | Budget | Week # |
| 1 | 10,000 B.C | 35.7 mil | 3,410 | $10,478 | 35.7 mil | - | 1 |
| 2 | College Road Trip | 14.0 mil | 2,706 | $5,173 | 14.0 mil | - | 1 |
| 3 | Vantage Point | 7.5 mil | 3,163 | $2,371 | 51.6 mil | 40 | 3 |
| 4 | Semi-Pro | 5.9 mil | 3,121 | $1,890 | 24.8 mil | - | 2 |
| 5 | The Bank Job | 5.7 mil | 1,603 | $3,562 | 5.7 mil | - | 1 |
| 6 | The Spiderwick Chronicles | 4.8 mil | 3,246 | $1,478 | 61.7 mil | 90 | 4 |
| 7 | The Other Boleyn Girl | 4.0 mil | 1,167 | $3,427 | 14.6 mil | - | 2 |
| 8 | Jumper | 3.7 mil | 2,563 | $1,463 | 72.5 mil | 85 | 4 |
| 9 | Step Up 2 | 3.0 mil | 2,251 | $1,354 | 53.0 mil | - | 4 |
| 10 | Fool’s Gold | 2.8 mil | 2,322 | $1,205 | 62.8 mil | - | 5 |
We should see no surprises next weekend. Fox is releasing Horton Hears a Who on 3,900 theaters and it has a running time of only 1 hour and 28 minutes.
At the same time, Summit is releasing its action drama Never Back Down on 2,500 theaters and Universal is giving their sci-fi horror Doomsday 1,800+ theaters.
Not quite sure why Universal only has 1,800 theaters listed but something may change for theaters over the next week. It’s been getting some a lot of marketing so that theater count seems rather low but perhaps the numbers will increase over the week.
Either way, Fox looks to take the prize next weekend.
Friday March 14, 2008 Releases:
Wide
Horton Hears a Who (3,900 theaters)
Never Back Down (2,500 theaters)
Doomsday (1,800+ theaters)
Limited
Funny Games
Sleepwalking
Flash Point
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The comparisons to Apocalypto are dead on, except not as good, believable nor entertaining. Using the people's actual language (even with subtitles) help give some authenticity to Apocalypto while using English here for the lead tribe had the opposite effect.
This film tries to straddle the line between fantasy anf reality without straying too far either way. They should've committed to one or the other. Go fantasy add creatures, over the top action and just make it a roller coaster ride. But by towing the line it makes you want to cry bullshit when stuff happens that you just know wouldn't. I won't bother giving you examples, but I'll finish by agreeing with the C and only recommending it if you have two hours open in your day and you could use some mild entertainment.