Avengers Assemble your Toys - Mania.com

Avengers Assemble your Toys

Mania Grade: B

6 Comments | Add


Rate & Share:


Related Links:



  • Toy Line: Avengers
  • Company: Hasbro
  • Type: Action Figures and Vehicles
  • Series:

Avengers Assemble your Toys

A look at The Avengers Toy Line by Hasbro

By Tim Janson     May 06, 2012
Source: Mania.com

With the release of the Avengers we are of course getting a barrage of toys and Hasbro is pulling out all the stops with a vast array of figures in different sizes, vehicles, role-playing items, Hero Squad, and more.  Things for all ages, from kids who will tear these open to begin playing to collectors who will keep these proudly displayed.  For the most part we’re going to concentrate on the collectors out there with a look at the various action figures.


Hasbro is hitting fans with figures in 4”, 8”, and 10” ultimate sized figures carrying price points of $8.99, $10.99, and $19.99 respectively.  Somewhat complicating matters is that the 4” series has sub-series titles such as Movie Series, Concept  Series, and Comic Series.   Your basic movie series consists of Iron Man Fusion Armor Mark VII, Gamma Smash Hulk, Shield Launcher Captain America,  Shock Strike Thor, and Grapple Blast Black Widow.


Of the five figures, the Hulk is definitely the best as it is the most simple as he does not come with some weird, unwieldy attachment like the rest of the figures do.  He has a simple, fist smashing action.  His sculpt is solid and he does stand taller than the rest of the figures in the series as he should.  He looks like he has a tad bit of a receding hairline but other than that it’s a solid figure.   Of the other four, Thor has the most detailed sculpt and paint job while Iron Man’s is the weakest.  I’m not a fan of figures coming with goofy accessories like the spinning saw blade that Iron Man carries but I understand why they are packaged in this way.  Most of these are still sold for kids who want to play with them.  Black Widow’s makes the most sense and she’ll likely be the hardest to find.  


In the Concept Series we have the Reactron Armor Iron Man and Heavy Artillery Iron Man but just with a different paint scheme.  Rocket Grenade Captain America is cool in that it features Cap without his mask, although the figure looks nothing like his film likeness.  I also liked Sword Spike Thor (which is a different figure than the one in the Thor movie series of the same name).  This one comes with Thor wearing his battle helmet and with a really silly gun.


The Comic Series features figures such as Super Shield Captain America, Hawkeye, Battle Hammer Thor, and cosmic Spear Loki.  Obviously the two here you should be excited about are the Loki and Hawkeye figures since these will apparently be the only ones. 


Hawkeye has one of the lines best sculpts and is far more colorful with a comic series rather than a movie series type outfit.  Loki is the most regal of all the figures and his posable with his spear.  He actually resembles his film counterpart. 


Besides the standard 4” figures the other line that will interest collectors most is the 10” Ultimate Heroes that come with electronic sound effects and phrases.  These include: Hammer Strike Thor, Gamma Strike Hulk, Ultra Strike Captain America, and Repulsor Strike Iron Man.  Each comes with a couple of different actions to produce sound effects and phrases from that character.  For example with the Hulk, squeeze his legs and he roars and press his chest for several different phrases like “Hulk Smash!”  



I like the molds of the Ultimate figures but my only complaint is that they have limited articulation, thus making them fine for collectors but a little light on playability for kids.


Finally, wanted to point out two cool vehicles in the Avengers line.  First up is the iconic Avengers Quinjet which can fit the 4” figures in the cockpit and will sell for $29.99.



The other is the S.H.I.E.L.D. Hellicarrier.  This mammoth accessory is over three feet long and can hold 30 figures!  No word yet on a price point.


In conclusion, there are far too many Thor, Cap, and Iron man figures in the series.  Especially considering that each just had their own dedicated series in the past couple of years when their movies came out.  Where’s Nick Fury?  How about making an Agent Coulson figure?  Or even a Pepper Potts?  It’s an old complaint but Hasbro still hasn’t quite embraced the collectors as much as some other toy companies.  But the Avengers is a solid line and of course compatible with any of your other Marvel Universe figures.

Tim Janson is a columnist and reviewer for Mania Entertainment.  He writes Level Up, the weekly look at videogames and the horror dedicated column, Tuesday Terrors.  Tim has written for Fangoria, Newsarama, City Slab Magazine, Twitch Film, and Cinefantastique.  He is a member of the Horror Writers Association (HWA).  Be sure to follow him on Facebook and Twitter.


Showing items 1 - 6 of 6
Betenoire 5/7/2012 2:05:49 AM

I believe MTV News had a shot of the Helicarrier from a toy con and said the SRP was being aimed around $69.99 which seems to be a bit self defeting as it is then really pricey for kids which all the different firing missles (like the one with a gunner's seat on the side of the con tower) show it is mostly aimed at. So it isn't kid toy price friendly and some of the mechinisms make it less than collector targeted.  Which strikes me as a less then optimal place to be sitting when trying to get Toy Vendors to buy a lot of these to put on store shelves.

tjanson 5/7/2012 9:26:51 AM

I don't think $69.99 is all that bad.  Honestly have you seen the price of LEGO sets which are not nearly as big?

littlemikey979 5/7/2012 12:30:36 PM

I checked out the 4" line at the store the other day. I wasn't really impressed with the look of the toys. I honestly thought the Hulk looked too cartoony, I know, I know they are toys, but still. I also am not a fan of the crazy weapons they add with the figures now. I think the 10" figures are just crazy. Tango-pose Captain America anyone. I can see stores not wanted to stock these on their shelves. Looking through the marked down stuff at walmart I came across a ton of Ironman figures 'marked down' to $6-7. No War Machine though. At Toys'r'us they still have 4 of the Xmen 40-something inch Sentinel figure. I figured those would have sold out in days.

I realize that these toys are made with kids as their intended owners. I really miss the Marvel Legends line and pray like crazy they bring them back. But I strongly believe that the days of toys being made for fanboys is long gone. If they would take away the crazy spinning saws, and shield launchers, and what-nots then drop the price $2 they might start selling more figures. But, too many hands in the pot wanting their piece I guess.

RobertTrate 5/7/2012 2:33:21 PM

 There are Marvel Legends coming back. They are incredible. We mentioned the Thor in the Must Have Marvel Legends Toy Maniac a week ago. He is new. The Kang, Hope Summers, New FF Spidey... all great!

tjanson 5/8/2012 8:52:18 AM

Toys geared towards collectors will not be going away.  But at the same time, Hasbro has neverbeen one to fully embrace collectors like some other companies have. 

demonfire 5/20/2012 5:04:22 PM

figured hasbro would  try and make sure there is avengers  figures for every type of collector. the quin jet  have to admit finaly for the thing never has gotten any plastic represenation till the film mostly due to toy companies not  wanting to do vehicles and playsets due to them not selling . the hellicarrier is almost like hasbro cut the u.ss flag in half and one could almost come close to putting all their mu figures on it.



You must be logged in to leave a comment. Please click here to login.