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Avengers beats Dark Knight
Midnight Box Office Report
By Robert T. Trate
May 04, 2012
Source: Hollywood Reporter
Joss Whedon's 3D tentpole breaks records for a superhero pic; overseas, it has already crossed $300 million. Kicking off the summer box office in style, Disney and Marvel Studios' The Avengers earned $18.7 million in Thursday midnight runs, a record for a superhero title and the eighth best of all time.
In 2008, The Dark Knight grossed $18.5 million in midnight runs on its way to a weekend debut of $158.4 million -- the second-best domestic opening of all time behind Harry Potter and the Deathly Hallows Part 2, which earned $43.5 million in midnight runs last summer (the best ever) and $169.2 million for the weekend.
However, Avengers has the advantage of the upcharge from 3D; Dark Knight was released in 2D.
The Harry Potter and Twilightfranchises dominate the list of best midnight earnings, thanks to a young and rabid fan base. And earlier this year, The Hunger Games grossed $19.7 million in midnight runs on its way to a weekend debut of $152.3 million, the third-best ever.
Avengers should do big business in Imax locations, where it turned in $1.31 million in midnight earnings from 273 locations.
The tentpole, which unites key Marvel superhero characters, is widely predicted to clear $150 million in its domestic debut; just how much more is up for debate. It is the first Marvel title marketed and distributed by Disney since it bought Marvel.
The Joss Whedon-directed 3D film already has earned $300 million overseas in slightly more than a week of play, topping the total lifetime grosses for Iron Man($267 million), Thor ($268 million) and Captain America: The First Avenger($192 million) -- whose characters also are in Avengers. It should eclipse Iron Man 2 ($311.5) by Saturday at the latest. Avengers should finish the weekend with a whopping global haul of at least $550 million, considering it's also launching in Russia and China.
In North America, the movie is outpacing all previous Marvel films -- including the Spider-Manfranchise -- in terms of advance ticket sales, as well as last year's Transformers: Dark of the Moon, according to online ticketing service Fandango. Spider-Man 3, debuting on the same early-May weekend in 2007, opened to $151.1 million (then the biggest debut of all time domestically).
In terms of weekend records, only three other films have hit $150 million or more after Spider-Man: this year's The Hunger Games ($152.5 million), The Dark Knight ($158.4 million) and crown-holder Harry Potter and the Deathly Hallows: Part 2 ($169.2 million).