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Avengers beats Dark Knight

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Avengers beats Dark Knight

Midnight Box Office Report

By Robert T. Trate     May 04, 2012
Source: Hollywood Reporter

Joss Whedon's 3D tentpole breaks records for a superhero pic; overseas, it has already crossed $300 million. Kicking off the summer box office in style, Disney and Marvel Studios' The Avengers earned $18.7 million in Thursday midnight runs, a record for a superhero title and the eighth best of all time.
In 2008, The Dark Knight grossed $18.5 million in midnight runs on its way to a weekend debut of $158.4 million -- the second-best domestic opening of all time behind Harry Potter and the Deathly Hallows Part 2, which earned $43.5 million in midnight runs last summer (the best ever) and $169.2 million for the weekend.

However, Avengers has the advantage of the upcharge from 3D; Dark Knight was released in 2D.

The Harry Potter and Twilightfranchises dominate the list of best midnight earnings, thanks to a young and rabid fan base. And earlier this year, The Hunger Games grossed $19.7 million in midnight runs on its way to a weekend debut of $152.3 million, the third-best ever.

Avengers should do big business in Imax locations, where it turned in $1.31 million in midnight earnings from 273 locations.

The tentpole, which unites key Marvel superhero characters, is widely predicted to clear $150 million in its domestic debut; just how much more is up for debate. It is the first Marvel title marketed and distributed by Disney since it bought Marvel.

The Joss Whedon-directed 3D film already has earned $300 million overseas in slightly more than a week of play, topping the total lifetime grosses for Iron Man($267 million), Thor ($268 million) and Captain America: The First Avenger($192 million) -- whose characters also are in Avengers. It should eclipse Iron Man 2 ($311.5) by Saturday at the latest. Avengers should finish the weekend with a whopping global haul of at least $550 million, considering it's also launching in Russia and China.

In North America, the movie is outpacing all previous Marvel films -- including the Spider-Manfranchise -- in terms of advance ticket sales, as well as last year's Transformers: Dark of the Moon, according to online ticketing service Fandango. Spider-Man 3, debuting on the same early-May weekend in 2007, opened to $151.1 million (then the biggest debut of all time domestically).

In terms of weekend records, only three other films have hit $150 million or more after Spider-Man: this year's The Hunger Games ($152.5 million), The Dark Knight ($158.4 million) and crown-holder Harry Potter and the Deathly Hallows: Part 2 ($169.2 million). 

COMMENTS AND RESPONSES

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jedibanner 5/4/2012 11:20:29 AM

They will make less money here in Ottawa Canada...last night at the midnight show we lost power halfway through the movie and they gave double pass for free movies so, will definitly use these ones to see it again and again for free!!!

xJokersxWildx 5/4/2012 12:08:56 PM

HAHA LIKE THIS IS A SHOCK. LOL Wait till the finalnumbers lol it will be insane.

thezillaman 5/4/2012 12:28:12 PM

fuck yessssssssss... can't wait to go this sat.

violator14 5/4/2012 12:33:05 PM

Im sorry but i must say there is NO POSSIBLE WAY TDKR will be a more entertaining movie than the Avengers after watching it last night. And it's not Batman's fault either. He's just going up against Multiple superheros at once with way more interesting abilities and dynamics. Im not putting down TDKR at all, but just through sheer logic and the awesomeness i saw last night, i dont see how it can be a better movie or even come close to the Avengers.

RedHood2010 5/4/2012 12:44:13 PM

I think by 'better' you are meaning more fun and entertaining; where TDK wasn't classified as a fun movie.  It was a great Hero movie, but I woundn't put it in the same style as this one.  And to your point, because of that, it will probably do more $.  The only thing these 2 have in common is that they are Comic Hero movies.  I look forward to the FUN in the Avengers and to the end of the journey with TDKR.  Again, a great summer of movies. We can't lose.

Wife and I are going in a few hours!

 

violator14 5/4/2012 12:49:49 PM

I know what u mean, but even though it's a different style movie, I'm talking about more like if you were only able to pick one of these movies to have for your collection, i think 90% would choose the Avengers Blu-Ray.

goatartist 5/4/2012 1:09:16 PM

 Violator, I have to admit, I kind of agree with you. Whedon out did himself. I thought people (Including myself) would be pumped for TDKR trailer before Avengers (1:45 Times Square show), despite the fact that we've probably all seen it a million times on the internet already. No one cared, including myself. Everyone was too pumped for Avengers. TDKR has some seriously huge HULK sized shoes to fill.

The Avengers met and slightly exceeded all expectations. Superbly executed, wonderful performances, though a little slow to start, but just unbelievable fun once it got rolling. Some truly incredible moments, cheers, and unanimous applause at the end. Unbelieavable. So proud of everyone involved.

Wiseguy 5/4/2012 2:25:13 PM

Dude I finally came out of my state of shock from watching the Avengers 2x's already, the film is fantastic. Anyone is free to not like it but to say that this does not live up to the characters we know and love can only come from a maroon and  ignoramous who knows nothing of the comic books

I don't even qualify Nolan's Batman as part of the superhero genre. His is more of a crime/drama

ThrillerSam 5/4/2012 2:43:45 PM

I agree the Avengers was amazing, Joss Whedon was the right man for the job, because each character had their time and it never felt jumbled or the characters never got lost, they all got time to shine. They had some great dialogue and lots of laughs. I was dying during the Hulk/Loki scene. Anyhow can't wait to see it again. Oh and TDKR is a crime movie in my mind also... doesn't compare and shouldn't be compared.. oh and Amazing Spiderman looks superb as well. Great Summer of movies... GI Joe is there as welll. Shew

 

violator14 5/4/2012 2:47:16 PM

I think you can compare any 2 movies as far as the awesome meter goes which is what I'm talking about. Simple as that.

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