'Batman Begins' to Lead Warner's 4Q HD DVD Charge - Mania.com



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'Batman Begins' to Lead Warner's 4Q HD DVD Charge

    July 13, 2006
Source: www.videobusiness.com

HD DVD backers unveiled an ambitious $150 million marketing plan, highlighted by a roving 18-wheeler home theater truck parked in the Venetial exhibit area, to help boost awareness of the high-definition format.Viewing the first few months of HD DVD availability as a "preliminary" launch window, Warner will release some of its premiere titles on HD DVD in the current third quarter, including 'Batman Begins' and 'Harry Potter and the Goblet of Fire', senior VP of marketing management Steve Nickerson told VB. Batman Begins had initially been expected earlier this spring.More...

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