Toy Editorial


Batteries Not Included

By: Carlos Mejia
Date: Monday, January 08, 2007

Toy commercials are synonymous with the toys themselves. Let’s face if it weren’t for the commercials we probably wouldn’t have known what to do with the toy itself. With endless catchy jingles, lighting quick cutaways and even faster talking narrators, toy commercials offered children the excitement of their favorite hero right into the palms of our tiny hands. Below is just a small taste and reminder of a few memorable toy commercials that are sure to bring you to your youth. There’s only 10 classic toy commercials here, but sound off and tell us what commercials still tickle your cerebrum today.

G.I. Joe with Kung-Fu Grip by Hasbro

Without a doubt the most classic toy commercial of all time, Adventure Team G.I. Joe captured the imaginations of thousands of children across the nation thanks to its unforgettable Kung Fu Grip action. The figure was so memorable that the doll has been re-released in its original form at Hot Topic stores across the country. Relive the fuzzy haired magic.

http://www.hasbro.com/gijoe/kungfugrip/

G.I. Joe Snow Cat by Hasbro

No one did toy commercials bigger or better in the 80s than G.I. Joe. With characters near the hundreds and with half of those characters having their own vehicles, there was no end to our obsession with these little plastic men (sorry mom). Here in the Snow Cat commercial, Hasbro gives fans more action than a regular episode of G.I. Joe.

http://youtube.com/watch?v=uGy2UM23GMs

He-Man Snake Mountain by Mattel

While you were drooling over Snake Mountain’s built in microphone and speaker system the narrator promptly says “You put the mountain together” and “Batteries are not included.” That probably didn’t stop you from crying until an adult got the mountain to shut you up. If only Prince Adam was so lucky.

http://youtube.com/watch?v=EMG6ZnQyjW8

Lite Brite by Milton Bradley

This is proof that anything could be turned into a toy and sold to children. I cannot remember even playing with this useless board of lights. All I remember is that damn song! Just what exactly was the point of Lite Brite? Turn on what sort of magic with colored lights? Make a sign to say goodnight? I guess using a pen and some paper was overrated.

http://youtube.com/watch?v=Huat89z2WrA 

Micro Machines by Galoob

I don’t remember my days of playing with Micro Machine and I don’t really hear any childhood stories about them. What I do remember was the fast talking John Moschitta in the commercials. Apparently the 80s had a high demand for this fast talking actor as he worked in various Fed-Ex ads and did the voice of Blurr in Transformers The Movie. Fast-talking was huge in the 80s!

http://www.youtube.com/watch?v=mlRgbU3ZJ5g&eurl= 

Transformers Omega Supreme by Hasbro

Bigger certainly was better in the 80s as this Omega Supreme was so huge—there’s barely enough time in the commercial to show you the entire thing. As if the huge size is not awesome enough, Omega can actually waddle which I’m sure comes in handy when facing Decepticons.

http://www.youtube.com/watch?v=AbcwV818LuA&eurl=

Stretch Armstrong by Cap Toys

Stretch Armstrong could be twisted, bended and turned any you wanted, as long as you had someone else pulling the putty with you. The commercial nearly guarantees that Armstrong could be put into any position without even breaking, but selling stretchy rubber and making it apart of someone’s childhood, now there’s a stretch!

http://www.youtube.com/watch?v=t7xIvo-J97A

Energized Spider-Man by Remco

This commercial of the Spider-Man action figure from the late 70s shows the slow moving excitement that the web head deals with on a regular basis. Also we learn in this commercial that Spider-Man has a Spider-Copter because web slinging in the city is not very discreet.

http://www.youtube.com/watch?v=581ZSCvNxY0

WWF Ring by Hasbro

What’s better than getting a chance of reenacting your favorite WWF wrestling (now WWE) match with action figures of your favorite wrestlers? Well playing with them in a wrestling ring of course. What really makes this commercial great is hearing a fast talking—questionably drugged up Rowdy Roddy Piper narrating the action.

http://www.youtube.com/watch?v=gF7Rg5MBal4&mode=related&search=

My Buddy by Playskool

The only reason I included this commercial is because I want to torment you all with the jingle from the ad. After all my hours research in finding these commercials I came across My Buddy and had that song stuck in my head the entire time while making this article. It’s my gift to all of you.

http://www.youtube.com/watch?v=vX9RSyotle8


More Content By Carlos Mejia
"Iron Spiderman"
(Thursday, February 22, 2007)
"Family Guy Deluxe Party Talking Stewie"
(Friday, February 16, 2007)
Batteries Not Included: Part II
(Monday, February 12, 2007)
"Grimlock Transformers Classics"
(Saturday, February 10, 2007)
"Apollo Creed from Rocky II"
(Sunday, February 4, 2007)
"Aquaman 13” Collectors Figure"
(Friday, February 2, 2007)
We Want You!
(Monday, January 29, 2007)
"TMNT – Mike, Don, Leo and Ralph"
(Sunday, January 28, 2007)
"Batman Crisis on Infinite Earth"
(Saturday, January 27, 2007)
Unraveling Marvel’s Secret Wars
(Monday, January 22, 2007)
Fandango Logo
Comments/Responses
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nadiaoxford • Jan 08, 2007, 11:40am •
Don't forget "Kid Sister." Yeesh...who was Playskool trying to market towards? Kids with no friends or kids with no siblings? I could never decide.

Boombatty • Jan 08, 2007, 12:56pm •
The one I'll never forget is the commercial for the Mon Chi Chi. A little ugly ape with a thumb and banana that could be stuck in it's pie hole to shut it up.
The other one is that Hungry Hungry Hippos commercial.

jetpackjesus • Jan 08, 2007, 12:58pm •
Hehe...My Buddy. I had one of those. I remember his head and feet were exceptionally hard. And I don'y have any siblings so maybe you're onto something, nadiaoxford. I had a light bright as well. It didn't get all that much use, probably for the reason Carlos stated in the column. The Magna Doodle, on the other hand, got a surprising amount of use.

Good call on the Hungry Hungry Hippos. I still can remember that song like I just heard the ad yesterday. Also Banana's in Pajamas. I have no idea what that ad was for, but they were totally coming down the stairs.

I love the micro machine man. "Remember, if it doesn't say Micro machines, it's not the real thing"? I sure don't remember fake micro machines, and what difference would it really make to anyone other than Galoob?

Also, the kungfu grip link took me to a Sgt. Slaughter commercial instead. It was still awesome, though.

Great article, thanks for the nostalgia trip.

ultrazilla2000 • Jan 08, 2007, 02:51pm •
I love the My Buddy theme song! I was in Middle School when it came out and would go around singing it just to be a dork. ;) Funny how I could remember it after all these years...was nice getting a refresher course with the commercial though. I'm sure my coworkers will thank you, lol.

Loved seeing the Omega Supreme ad...Transformers will always rule my childhood. I wonder why the commercials included in the 20th Anniversary Transformers The Movie DVD had all the kids' faces digitally hidden???

skyn3t • Jan 08, 2007, 11:38pm •
Did anyone else turn My Buddy into Chucky??? LOL, that burn from the cigarette lighter was awesome ^_^

tomh1138 • Jan 09, 2007, 06:19pm •
Hee hee. Thanks for the trip down memory lane.

80's toy commercials were the best. In addition to the ones you've noted above, don't forget: Laser Tag (and its ripoff Photon), Go-Bots (that is, ripoff Transformers), Care Bears, Ewoks, Strawberry Shortcake, Smurfs, Atari games...the list goes on and on.

Anyone else remember He-Man with the Battle Armor that allowed dents to be put in his chest? "He's got Master Power. Pow-ow-ow-ow-ow!!"

Little trivia note about My Buddy: the jingle was sung by Danny Cooksey, who also appeared as an annoying "cute" kid in the last seasons of Diff'rent Strokes. He somewhat redeemed himself on Nickelodeon's Salute Your Shorts and on Tiny Toons (the latter by voicing Montana Max).

tomh1138 • Jan 09, 2007, 08:33pm •
P.S. My mistake - while Battle Armor He-Man did have the "dents" in his chest, it was a later version of He-Man (one that could twist back his arm and throw a "punch") that used the "Pow-ow-ow-ow-ow" theme song.

Also, anyone else remember M.U.S.C.L.E.?

Lastly, here's the WWF toy commercial that I remember the best:

http://www.youtube.com/watch?v=xB1m3OD8njU&NR

SlamShut • Jan 10, 2007, 06:55am •
If looking at the "My Buddy" doll reminds you of Chucky from "Child's Play," it's for good reason. When I was in school, I had the opportunity to briefly meet Don Mancini (writer of the Chucky movies), and learned that the "My Buddy" commercials were the primary inspiration for the character of Chucky. As a matter of fact, the original title for the "Child's Play" script was "Bloody Buddy," which was changed to avoid litigation.

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