Box Office Report


Bee Hive Stung by AMERICAN GANGSTERS

By: Jarrod Sarafin, News Editor
Date: Sunday, November 04, 2007

 
Never underestimate the power of great performances from Oscar-caliber stars, not even against the family-movie. That’s what I should say to myself when I begin having doubts on the studio’s decision making. All week long, I had some serious doubts on whether a 2 hr & 37 minute Rated-R film could hold up at all against a family-oriented 1 hr & 40 minute Rated-PG film. In fact, Gangster had two things going against it. They had some overwhelming screen competition against wider demographics and the fact of the reported bootleg version that has been circulating major U.S cities, apparently for more than a week.
 
This week, we had American Gangster-- starring Russell Crowe, Denzel Washington & Cuba Gooding Jr---all three of these Oscar winners directed by Ridley Scott. The doubts came into play when we saw that Jerry Seinfeld’s Bee Movie was also getting a higher theatrical release, nearly a thousand more screens, combined with nearly an hour shorter running length. Both of these films would do very well but who would do better? Who would win?
 
Well, as I say, never underestimate the power of great performances from Oscar-caliber stars…
 
Universal Pictures & Imagine Entertainment’s American Gangster strikes 1st place this weekend, pulling in over 46.3 million in cash. The Ridley Scott film came included with a 3,054 theater release, averaging $15,174 per showing on each of those prints. This kind of great theatrical opening has it in 11th place on the All-Time-November-Opening List right behind MGM’s Die Another Day, a film which pulled in 47.0 mil in 2002. As I said above, like any other month, wide-released family films tend to own this month. The top 7 spots for openers in November consist of three Harry Potter films, three Pixar films and Disney’s Grinch adaptation.
 
Paramount/Dreamwork’s Bee Movie may have come in 2nd place this weekend but it still did very well for an opening, especially in terms of how poor the box office performed over the past month. The CG-film pulled in 39.1 million over the weekend. With a release of 3,928 theaters, it came up with an average-showing-per-screen of $9,954. It comes up in 17th place on the All-Time-November-Opening List, just $300,000 behind 1998’s Waterboy release. It does come up as the biggest November opening for a Paramount or Dreamworks release.
 
Landing in 3rd place is the returning Saw IV release from Lionsgate, a film which is already a clear success. The fourth installment in this torture-horror genre grabbed another 11.0 million over the weekend; dropping 65.3% amidst so much competition with the above two films. Still, with a budget of only 10-14 million, it now has 51.0 million making this a clearly profitable film for the studio. The film also has been released in some oversea markets pulling in another 12.4 million making for a 63.4 worldwide release.
 
Following behind in 4th place is Dan in Real Life, taking in 8.1 million in its second weekend. The film is doing pretty well from an alternative-programming standpoint released on Halloween for last weekend. In two weeks of release, it has 22.9 million to show for it. Not bad for a film released on 1,925 theaters set with a small budget. Out of all the returning films this weekend, this one came up with the highest average-per-showing rate of $4,220.
 
While the first 4 films of this box office report make up for 105 million, the last 6 ranked films account for only 23 million. Nothing ranked 5th place or higher crossed the $2,000 per showing mark.
 
Sony’s 30 Days of Night takes 5th place this weekend, pulling in 4.0 million on 2,627 theaters across the nation. This makes for a 41.7% drop-off from its previous weekend totals and accounts for an average-per-showing of only $1,522. In three weeks of release, it has 34.2 million for its domestic release. It has yet to be released in foreign territories
 
Following very close behind is Disney’s The Game Plan, a family-sports-themed release which pulled in 3.8 million over the weekend. Nothing spectacular for this weekend but it was the biggest October 2007 film, pulling in 81.9 million over the last 6 weeks of release. The Dwayne Johnson film has begun its foreign release last week, grabbing another 5.2 million in sales.
 
New Line’s Martian Child is the last new release of this box office report, opening up in only 2,020 theaters and having only 3.6 million to show for it. The film, starring John Cusack, averaged only $1,806 per showing.
 
Warner Bros. released Michael Clayton continues to stand in the top 10 despite having very little box office totals from week-to-week. This weekend, the legal drama grabbed only 2.9 million in 8th place. Over the course of its 5 weeks of release, it has 33.1 million in domestic sales.
 
The second-best October 2007 release was the other Lionsgate film, Tyler Perry’s Why Did I Get Married. Over the weekend, it pulled in another 2.7 million in 9th place making for an average-per-showing of $1,945. It has 51.1 million in domestic sales over the course of its 4 weeks of release.
 
Taking up the 10th place position is the returning Miramax film, Ben Affleck’s directed Gone Baby Gone. This adaptation of the Dennis Lehane novel was the smallest released film in recent weeks, opening up in only 1,617 theaters and its box office results show as a result of it. This weekend, it pulled in only 2.4 million and over the course of its three weeks, it has a domestic total of 14.9 mil.
 
 
 
Rank
Movie
Weekend $
Theaters
Average
Total $
Week #
1
American Gangsters
46.3 mil
3,054
$15,174
46.3 mil
1
2
Bee Movie
39.1 mil
3,928
$9,954
39.1 mil
1
3
Saw IV
11.0 mil
3,183
$3,459
51.0 mil
2
4
Dan in Real Life
8.1 mil
1,925
$4,220
22.9 mil
2
5
30 Days of Night
4.0 mil
2,627
$1,522
34.2 mil
3
6
The Game Plan
3.8 mil
2,844
$1,354
81.9 mil
6
7
Martian Child
3.6 mil
2,020
$1,806
3.6 mil
1
8
Michael Clayton
2.9 mil
2,107
$1,376
33.1 mil
5
9
Tyler Perry’s Why Did I Get Married
2.7 mil
1,403
$1,945
51.1 mil
4
10
Gone Baby Gone
2.4 mil
1,617
$1,484
14.9 mil
3
 
 
 
 
 
 
November is the month when Hollywood begins their second season of high-profile tent pole releases. Sure, the summer season has the higher expectations but November is the time when they release their remaining big budget affairs. Families tend to come together for the holidays and films tend to show great box office success as result of it, especially over the Thanksgiving holiday.
 
Here are the top 10 November Releases of All Time:
 
Movie
Weekend $
Theaters
Average
Domestic $
Date
Harry Potter-Goblet of Fire
102.6 mil
3,858
$26,616
290.0 mil
11/18/05
Harry Potter-Sorcerer’s Stone
90.2 mil
3,672
$24,590
317.5 mil
11/16/01
Harry Potter-Chamber of Secrets
88.3 mil
3,682
$23,997
261.9 mil
11/15/02
The Incredibles
70.4 mil
3,933
$17,917
261.4 mil
11/05/04
Monsters, Inc
62.5 mil
3,237
$19,331
255.8 mil
11/02/01
Toy Story 2
57.3 mil
3,236
$17,734
245.8 mil
11/24/99
How the Grinch Stole Christmas
55.0 mil
3,127
$17,615
260.0 mil
11/17/00
8 Mile
51.2 mil
2,470
$20,745
116.7 mil
11/08/02
The Matrix Revolutions
48.4 mil
3,502
$13,842
139.3 mil
11/05/03
Die Another Day
47.0 mil
3,314
$14,203
160.9 mil
11/22/02
 
 
 
 
Friday November 9, 2007 Releases:
 
Wide Releases
Fred Claus (3,400+ Theaters)
Lions for Lambs (2,200 Theaters)
P2 (2,000 Theaters)
 
Limited Releases
After Dark’s Horrorfest 2 (330 Theaters)
Saawariya
I’ll Believe You
No Country for Old Men
War Dance

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BIONIC WOMAN Officially Axed by NBC?
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Comments/Responses
1
gauleyboy420 • Nov 04, 2007, 06:58pm •
Sweet, Don was right!

metalwater • Nov 04, 2007, 09:39pm •
The biggest problem for Bee Movie was the horrible Jerry Seinfeld promotional campaign which was exclusively shown on NBC. The series of promotional ads was simply unfunny...and acted to confuse just what actual market demographic the movie makers were attempting to appeal to...and attract to theatres. The live action commercial shorts were dry, over thought, unfocused and schizophrenic in execution--In others words, they were all over the map...and that leads to consumer confusion: Is it a kids movie??? Is it a movie for adults??? Is it a family film??? Is it animated??? Is it not animated??? Is it both???

kwsupes • Nov 04, 2007, 10:12pm •
Jarrod, is there any way you could hook us up with the estimated budgets next to the total of money each movie has made so that we can have a more straightforward view of how successful a film is?

DarkJedi • Nov 04, 2007, 10:27pm •
I've thought about that before, Kw...The reason I ended up not doing it was because in any given week, there's perhaps just 1 or 2 films that have a budget listed. Perhaps 3 films at most.

For the most part, the studios keep the budgets to themselves until later in the release. A few months after the film gets released, they're more likely to give the budget but a lot of studios don't even do that.

Basically, it would mean a new column on the chart where only perhaps 2 rows would have any information and the rest would be "N/A" ....

I try to stay on top of the budgets that are released though. If someone gives the cost for a certain movie, I'll pass it along..

If more studios agree to release budgets, I'll definitely add a new column for it though, kw.

Jarrod S.

jppintar326 • Nov 04, 2007, 10:42pm •
I never understood what the big deal was about Seinfeld the show and Jerry Seinfeld the comedian. Sorry Jerry, I want shows to be about something. I agree the promotions for Bee Movie were more irritating than they were funny. The more I heard about the story, the more likely I will skip this movie. Bees suing humans about honey use? Does that sound like something the kids would enjoy? An animated movie about a lawsuit? It's supposed to be an animated film, not the adaptation of a forgettable John Grisham novel.

I will see American Gangster sometime this week. I am realy looking forward to it.

wessmith1966 • Nov 04, 2007, 11:28pm •
I enjoyed American Gangster. Familiar story, yes, but well acted all the way around.

I had the misfortune of seeing Bee Movie, too, and it was just plain awful. I will preface this comment by saying that I have NEVER found Seinfeld to be funny at all; not his standup and definitely not his show on NBC. The studio so over-promoted this movie, and those terrible unfunny promos on NBC didn't help my view of this movie. There just wasn't anything funny about the movie. Between the movie and those awful promos on NBC, I just get the feeling that Seinfeld was thumbing his nose at the general public saying "I'm the great Seinfeld and I don't have to be funny because of who I am." I was hoping Dan in Real Life would do better; I really liked that movie.

hanso • Nov 04, 2007, 11:35pm •
Told you Dark Jedi. No worries.
Grindhouse aint no American Gangster.

I'm glad it won the weekend and hopefully it will continue to be successful and not have such a hugh drop off next weekend. Although Fred Claus is opening up.
Anyway, I saw the film at an 11:00 am showing and the theater was packed!
The movie was awesome. Denzel did a great jod and so did Crowe. At 2 hour plus the movie to me never seemed to lag but then again I love gangster films.
EW has the movie, Ridley Scott and Denzel potential nominees for Oscars. Lets hope they are right. We might get another The Departed.

almostunbiased • Nov 04, 2007, 11:50pm •
Bee movie bored me to death. Thank goodness I'm ok now. My kids liked it, but they didn't laugh too much.

1
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