Box Office Report

BEE MOVIE Stings The Competition

By: Jarrod Sarafin, News Editor
Date: Sunday, November 11, 2007

It seemed that audiences wanted to check out last week’s releases once again rather than watch any of the new releases debuting over the weekend. The two returning films hit the top 2 spots while the debuts show up behind in 3rd and 4th place. As to which film lead the race, it was a very close race but the Bees took the lead this afternoon.
 
The Ridley Scott film American Gangster had the higher box office totals for Friday’s numbers, pulling in 7.2 million for the day lone. So, why didn’t end up pulling in the entire weekend? Well, in any close numbers race, the film with the less screen time and more active prints will always have the advantage. In this case, that advantage goes to Bee Movie because of its mass demographics appeal, its 1 hr & 40 min screen time and it appearing on nearly 1,000 more prints than the Rated-R Gangster.
 
Gangster had 7.2 mil on Friday while Jerry Seinfeld’s Beehive took in 6.2 mil. On Saturday, the bees took the lead with 11.3 mil while Denzel’s Gang fell just short with 10.2 mil. The weekend race all came down to today where Bee Movie has its estimates 2 million ahead of Gangster, something attributed to more showings per day.
 
In summary, Bee Movie swarms into 1st place by taking in 26.0 million over the weekend, appearing in 3,944 prints across the nation. The film only dropped 31% from its debut weekend and Dreamworks has accumulated 72.2 million in domestic cash over the last 10 days of release. They still have some more to go with a budget of 150 million but it seems clear that they will hit that mark with oversea numbers along with the next few holiday oriented weekends.
 
American Gangster follows very close behind, pulling in 24.3 million in 2nd place on 3,059 prints in this second weekend of release. The film starring Denzel Washington, Russell Crowe and Cube Gooding Jr. has the better domestic total of the top two this weekend, having taken in 80.6 million in domestic cash with a budget of only 100 mil. This film is a clear success for Universal, adding to their success after Bourne Ultimatum’s amazing launch back in August and somewhat making up for The Kingdom’s par-level average run.
 
 Both films took out Fred Claus, the latest family fare film hitting theaters this weekend by Warner Bros. The family film debuted over the weekend in more prints than Gangster, hitting 3,603 theaters but only has 19.2 mil to show for it. While there is no budget listed, it could be that 19.2 mil isn’t too bad an opening number for this film. Perhaps, it would have opened to better numbers if it was released closer to the Thanksgiving holiday, a time when Christmas-themed films have more success with families preparing their early shopping schedules.
 
The top 3 spots had box office totals of 26 mil, 24 mil and 19 mil. None of the rest of the remaining group pulled in anything higher than 6.7 mil.
 
United Artists opened their latest Tom Cruise drama Lions for Lambs in 2,215 prints this weekend, landing in 4th place with 6.7 million in receipts. The film averaged $3,029 per showing in each of those prints. This isn’t exactly stellar numbers for the film but like Michael Clayton, it’s one of those films that just couldn’t really compete with the competition out there.
 
Disney’s Dan in Real Life, starring Steve Carell, follows close behind in 5th place by taking in 5.8 million. The film has been out three weeks now, opening up on Halloween weekend as a clear alternative programming choice and it has picked up 30.6 million domestically as a result.
 
The latest installment in the Saw franchise, Saw IV, grabbed 5.0 million in the weekend by landing in 6th place. The film is still showing in 2,904 theaters across the country making for an average of $1,725 per showing over the weekend. It has a domestic total of 58.0 million and a foreign total of 26.0 million. In three weeks of release, it has accumulated 84.1 mil worldwide which isn’t bad considering the low budget of these films. Lionsgate hasn’t released the budget for the fourth film but the third cost only 10 million for the studio. The question remains on whether it can beat its predecessors in the domestic race. Saw III had a domestic run of 80.2 mil while Saw II was the best earner with 87.0 million.
 
Disney has started pulling The Game Plan out of theaters but it still finished in the top 10 this weekend, landing in 7th place over the weekend with 2.4 million. Out of the top movies showing, it’s the oldest of the group, having been in the theaters for 7 weeks now. The family-sports film has a domestic total of 85.4 million and another 8.3 million in oversea sales.  
 
The last debuting film for the weekend is the Summit Entertainment release of P2 which landed in 8th place with only 2.2 million in receipts. The film had a decent theatrical release of 2,131 theaters but it just didn’t do that well amidst the competition. The Christmas-themed family film debuted in 3rd place and the Christmas-themed horror film debuted in 8th place, showing the studios that audiences clearly wanted something else over the weekend.
 
Sony’s 30 Days of Night follows behind in 9th place, taking in 2.1 million on 1,696 theaters across the nation. Like the top 2 films for the weekend, Sony has released its budget at 30 million in costs. Its domestic numbers has it at 37.3 million and another 3.8 million overseas. Basically, it has made its basic budget back but it hasn’t been a clear success for the studio. The DVD release for the film will have it moving up in the profit margin for Sony.
 
Taking the final 10th place for the weekend is the dismal performing Martian Child for New Line. The film opened up in 7th place last weekend in 2,020 theaters and it fared even worse this week in 10th with 1.7 million in receipts. This points to a horrible average of only $866 per showing for audiences around the country.
 
 
 
Rank
Movie
Weekend $
Theaters
Average
Total $
Week #
1
Bee Movie
26.0 mil
3,944
$6,592
72.2 mil
2
2
American Gangster
24.3 mil
3,059
$7,949
80.6 mil
2
3
Fred Claus
19.2 mil
3,603
$5,335
19.2 mil
1
4
Lions for Lambs
6.7 mil
2,215
$3,029
6.7 mil
1
5
Dan in Real Life
5.8 mil
1,941
$3,025
30.6 mil
3
6
Saw IV
5.0 mil
2,904
$1,725
58.0 mil
3
7
The Game Plan
2.4 mil
2,161
$1,115
85.4 mil
7
8
P2
2.2 mil
2,131
$1,032
2.2 mil
1
9
30 Days of Night
2.1 mil
1,696
$1,238
37.3 mil
4
10
Martian Child
1.7 mil
2,020
$866
6.0 mil
 
 
 
Next week seems to be a battle for the mass demographics. As most North American audiences are prepping for their Thanksgiving plans, Hollywood plans to release two major family oriented films in theaters. While Paramount’s Beowulf has a somewhat darker toned story based on a script by Roger Avary and Neil Gaiman, it still has the coveted PG-13 rating which will point to the clear choice for the teen market.
 
On the other side of the coin, Fox is releasing their Mr. Magorium’s Wonder Emporium at the same time. This one has an advantage since it only has a G rating but less running time, clocking in at 1 hr and 33 minutes compared to Beowulf’s 1 hr and 53 minutes. Still, the Fox film hasn’t been advertised as much as the re-telling of the classic poem.  
 
Even if seems Beowulf is hitting less theaters and has a longer running time, I’d say it’s safe to say the film hits the #1 spot next weekend after such a marketing campaign by Paramount.
 
Director Robert Zemeckis is no slouch to motion-capture holiday released films. His Polar Express film is second on the all time list in the Christmas genre, pulling in 176.6 million domestically in November of 2004. It would go onto gross 300 million worldwide.
 
 
 
Friday November 16, 2007 Releases:
 
Wide Releases
Mr. Magorium’s Wonder Emporium (3,200 Theaters)
Beowulf (2,800 Theaters)
Love in the Time of Cholera (800 Theaters)
 
Limited Releases
Redacted
Margot at the Wedding
Eleven Men Out
Smiley Face
Southland Tales
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Comments/Responses
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hanso • Nov 11, 2007, 04:14pm •
Wow, only 33% drop is pretty good for the Bee movie. Still haven't checked it out yet. Don't know if I will, although I like Seinfeld, the NBC commercials made me lose interest.
American Gangster is awesome though, I hope the movie actually leads to a couple nominations for Scott and Washington now that the "pre Oscar buzz" is starting.
I caught Fred Claus this weekend. Wasn't that impress with it. There were some funny moments and one liners from Vince Vaughn but I should've waited for video. Maybe the fact I was expecting another Elf didn't help me enjoy that much.

jppintar326 • Nov 11, 2007, 05:45pm •
Some people will probably blame the writer's strike for Fred Claus's mediocore opening because Vince Vaughn couldn't go on Leno, Letterman, or Conan to promote the movie. I don't buy that at all. This has heavily promoted by commercials and I don't think the family audience, particularly kids, it was targeting don't watch the late night shows. I actually think that the unfunny previews turned people off to the movie. By the way, it should be noted that the Santa Clause 2 opened the first weekend in November in 2002 and ended making about $150 million so there is no excuse for the release date. That was actually wise of Disney to release that early because they had a new week head start on Harry Potter and the Chamber of Secrets, which opened around Thanksgiving. To put simply, I think the audience stayed away.

Is American Gangster going to win Best Picture by default? Lions for Lambs is just the latest "serious Oscar contender" not to do well this year. I know the Oscar don't base their awards on box office receipts but potential nominees this year have had mixed reviews and ignored by the audience. Unless there is a big push between now and New Year's, this might be the most forgettable Best Picture Oscar lineup since 1996, the year the overrated "The English Patient" won. Has anyone sat through that confusing bore more than once? I know I haven't and the other nominees that year, "Shine", "Fargo", "Secrets and Lies", and "Jerry Maguire" weren't that much better. Will this be the year "None of the Above" wins Best Picture?

kaybar • Nov 11, 2007, 07:21pm •
haha, your last line reminded me of Bruster's Millions jpp, and I think you bring up an interesting point. Though it's a little early to be discussing possible Oscar noms, it's fun to speculate.

I think American Gangster will definitely get a nod, along with No Country for Old Men and very possibly Eastern Promises... at least for Viggo's performance.

almostunbiased • Nov 11, 2007, 07:53pm •
jppintar326, I thought Fargo was a great movie. Oh and I agree about the audience staying away from Fred. It just didn't look funny. Shouldn't the trailer for a comedy make you laugh. This one sure didn't.

Oh and Kaybar, wow Brewster's Millions, man you brought back some memories with that statement.

Ollivander • Nov 11, 2007, 09:33pm •
Fred Claus looked terrible. I'm usually all for Christmas movies but that just looked god awful. It certainly didn't look funny

ponyboy76 • Nov 12, 2007, 04:31am •
Fargo and Jerry Maguire were good movies. Maybe not Oscar caliber but still enjoyable to watch, especially Fargo.
No Country for Old Men will definitely be in contention as will American Gangster but I think it takes away from the quality of the films to say that its because there aren`t many other quality movies out. It is still early days so you never know what`s going to happen.

metalwater • Nov 12, 2007, 05:38am •
By per screen average, American Gangster is still the number one film in America. The difference??? Bee Movie is artificially sitting in the number one spot due to the fact that it is in more theatres, by 885 screens.

In regard to Fred Claus...the film suffered from a bad releasing strategy. Having opened up too early in the season...and going up against another family film, that being Bee Movie...thus, splitting the available family audience between the two films. Adding to its problems...thanks to the Writer's Strike...most entertainment talk shows have cancelled live tappings...preventing the stars of Fred Claus from fully and properly promoting the film.

Additionally, Fred Claus should have been released on Thanksgiving Day--due to families being conveniently clustered together for the holidays...and looking for entertainment...Fred Claus would have drawn in many of these audiences. As well, Black Friday, the day after Thanksgiving, is the start of the official Christmas shopping season--with that in mind...the film would have benefited from the millions of holiday shoppers flooding the malls...many of which have movie theatre multiplex' in, or near their locations.

Dazzler • Nov 12, 2007, 06:24am •
Forgot how talk shows sometimes make movies B.O. I wonder if internet shows like Tom Green will pick up for getting talent like that to promote shows?


Bryzarro • Nov 12, 2007, 08:11am •
I have to say I saw American Gangster over the weekend and thought it was a great flick. I hate to say I let how an actor's behavior off the screen affect my judgement of them but I really thought Crowe did a great job. I find it hard to not see an Oscar nod for either actor and the director on this one. I took my son to Bee movie last weekend and surprisingly he actually sat through 2/3 of and for a 3 year old I think thats pretty good. I liked it but I might be biased because I am a huge Seinfeld fan. But for a kids movie it shouldn't be a huge shock that it is in more theatres as usually a theatre will stock up on a kids movie before an R rated movies because of the consessions revenue they will make off of parents who have to buy kids junk.

galaga51 • Nov 12, 2007, 12:05pm •
I don't think two weeks before T'giving is too early for a Christmas film, as long as it has good reviews, but Fred Claus barely has decent ones, from what I've seen. Without positive publicity to counter negative reviews, it's hard to get butts in the seats, at least until the holidays are in full swing. But they played it smart by putting Claus in the title, so I'm sure most theaters over 8 screens will hold onto it through January 3rd. And maybe by early December, people will have forgotten the bad reviews.

As a whole package, Fargo was much better than The English Patient, but I believe it's bleakness prevented it from winning. It's not that it needs to be a feel-good movie to win, but it's not a film that you leave fealing upbeat... until you think about Buscemi, whose "funny-looking" mug removes almost as much oscar-credability as he adds to it. So then why did The Boring Patient win? When in doubt, go with the period-set drama.

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