BEE MOVIE Stings The Competition
By: Jarrod Sarafin, News EditorDate: Sunday, November 11, 2007
It seemed that audiences wanted to check out last week’s releases once again rather than watch any of the new releases debuting over the weekend. The two returning films hit the top 2 spots while the debuts show up behind in 3rd and 4th place. As to which film lead the race, it was a very close race but the Bees took the lead this afternoon.
The Ridley Scott film American Gangster had the higher box office totals for Friday’s numbers, pulling in 7.2 million for the day lone. So, why didn’t end up pulling in the entire weekend? Well, in any close numbers race, the film with the less screen time and more active prints will always have the advantage. In this case, that advantage goes to Bee Movie because of its mass demographics appeal, its 1 hr & 40 min screen time and it appearing on nearly 1,000 more prints than the Rated-R Gangster.
Gangster had 7.2 mil on Friday while Jerry Seinfeld’s Beehive took in 6.2 mil. On Saturday, the bees took the lead with 11.3 mil while Denzel’s Gang fell just short with 10.2 mil. The weekend race all came down to today where Bee Movie has its estimates 2 million ahead of Gangster, something attributed to more showings per day.
In summary, Bee Movie swarms into 1st place by taking in 26.0 million over the weekend, appearing in 3,944 prints across the nation. The film only dropped 31% from its debut weekend and Dreamworks has accumulated 72.2 million in domestic cash over the last 10 days of release. They still have some more to go with a budget of 150 million but it seems clear that they will hit that mark with oversea numbers along with the next few holiday oriented weekends.
American Gangster follows very close behind, pulling in 24.3 million in 2nd place on 3,059 prints in this second weekend of release. The film starring Denzel Washington, Russell Crowe and Cube Gooding Jr. has the better domestic total of the top two this weekend, having taken in 80.6 million in domestic cash with a budget of only 100 mil. This film is a clear success for Universal, adding to their success after Bourne Ultimatum’s amazing launch back in August and somewhat making up for The Kingdom’s par-level average run.
Both films took out Fred Claus, the latest family fare film hitting theaters this weekend by Warner Bros. The family film debuted over the weekend in more prints than Gangster, hitting 3,603 theaters but only has 19.2 mil to show for it. While there is no budget listed, it could be that 19.2 mil isn’t too bad an opening number for this film. Perhaps, it would have opened to better numbers if it was released closer to the Thanksgiving holiday, a time when Christmas-themed films have more success with families preparing their early shopping schedules.
The top 3 spots had box office totals of 26 mil, 24 mil and 19 mil. None of the rest of the remaining group pulled in anything higher than 6.7 mil.
United Artists opened their latest Tom Cruise drama Lions for Lambs in 2,215 prints this weekend, landing in 4th place with 6.7 million in receipts. The film averaged $3,029 per showing in each of those prints. This isn’t exactly stellar numbers for the film but like Michael Clayton, it’s one of those films that just couldn’t really compete with the competition out there.
Disney’s Dan in Real Life, starring Steve Carell, follows close behind in 5th place by taking in 5.8 million. The film has been out three weeks now, opening up on Halloween weekend as a clear alternative programming choice and it has picked up 30.6 million domestically as a result.
The latest installment in the Saw franchise, Saw IV, grabbed 5.0 million in the weekend by landing in 6th place. The film is still showing in 2,904 theaters across the country making for an average of $1,725 per showing over the weekend. It has a domestic total of 58.0 million and a foreign total of 26.0 million. In three weeks of release, it has accumulated 84.1 mil worldwide which isn’t bad considering the low budget of these films. Lionsgate hasn’t released the budget for the fourth film but the third cost only 10 million for the studio. The question remains on whether it can beat its predecessors in the domestic race. Saw III had a domestic run of 80.2 mil while Saw II was the best earner with 87.0 million.
Disney has started pulling The Game Plan out of theaters but it still finished in the top 10 this weekend, landing in 7th place over the weekend with 2.4 million. Out of the top movies showing, it’s the oldest of the group, having been in the theaters for 7 weeks now. The family-sports film has a domestic total of 85.4 million and another 8.3 million in oversea sales.
The last debuting film for the weekend is the Summit Entertainment release of P2 which landed in 8th place with only 2.2 million in receipts. The film had a decent theatrical release of 2,131 theaters but it just didn’t do that well amidst the competition. The Christmas-themed family film debuted in 3rd place and the Christmas-themed horror film debuted in 8th place, showing the studios that audiences clearly wanted something else over the weekend.
Sony’s 30 Days of Night follows behind in 9th place, taking in 2.1 million on 1,696 theaters across the nation. Like the top 2 films for the weekend, Sony has released its budget at 30 million in costs. Its domestic numbers has it at 37.3 million and another 3.8 million overseas. Basically, it has made its basic budget back but it hasn’t been a clear success for the studio. The DVD release for the film will have it moving up in the profit margin for Sony.
Taking the final 10th place for the weekend is the dismal performing Martian Child for New Line. The film opened up in 7th place last weekend in 2,020 theaters and it fared even worse this week in 10th with 1.7 million in receipts. This points to a horrible average of only $866 per showing for audiences around the country.
| Rank | Movie | Weekend $ | Theaters | Average | Total $ | Week # |
| 1 | Bee Movie | 26.0 mil | 3,944 | $6,592 | 72.2 mil | 2 |
| 2 | American Gangster | 24.3 mil | 3,059 | $7,949 | 80.6 mil | 2 |
| 3 | Fred Claus | 19.2 mil | 3,603 | $5,335 | 19.2 mil | 1 |
| 4 | Lions for Lambs | 6.7 mil | 2,215 | $3,029 | 6.7 mil | 1 |
| 5 | Dan in Real Life | 5.8 mil | 1,941 | $3,025 | 30.6 mil | 3 |
| 6 | Saw IV | 5.0 mil | 2,904 | $1,725 | 58.0 mil | 3 |
| 7 | The Game Plan | 2.4 mil | 2,161 | $1,115 | 85.4 mil | 7 |
| 8 | P2 | 2.2 mil | 2,131 | $1,032 | 2.2 mil | 1 |
| 9 | 30 Days of Night | 2.1 mil | 1,696 | $1,238 | 37.3 mil | 4 |
| 10 | Martian Child | 1.7 mil | 2,020 | $866 | 6.0 mil | |
Next week seems to be a battle for the mass demographics. As most North American audiences are prepping for their Thanksgiving plans, Hollywood plans to release two major family oriented films in theaters. While Paramount’s Beowulf has a somewhat darker toned story based on a script by Roger Avary and Neil Gaiman, it still has the coveted PG-13 rating which will point to the clear choice for the teen market.
On the other side of the coin, Fox is releasing their Mr. Magorium’s Wonder Emporium at the same time. This one has an advantage since it only has a G rating but less running time, clocking in at 1 hr and 33 minutes compared to Beowulf’s 1 hr and 53 minutes. Still, the Fox film hasn’t been advertised as much as the re-telling of the classic poem.
Even if seems Beowulf is hitting less theaters and has a longer running time, I’d say it’s safe to say the film hits the #1 spot next weekend after such a marketing campaign by Paramount.
Director Robert Zemeckis is no slouch to motion-capture holiday released films. His Polar Express film is second on the all time list in the Christmas genre, pulling in 176.6 million domestically in November of 2004. It would go onto gross 300 million worldwide.
Friday November 16, 2007 Releases:
Wide Releases
Mr. Magorium’s Wonder Emporium (3,200 Theaters)
Beowulf (2,800 Theaters)
Love in the Time of Cholera (800 Theaters)
Limited Releases
Redacted
Margot at the Wedding
Eleven Men Out
Smiley Face
Southland Tales




American Gangster is awesome though, I hope the movie actually leads to a couple nominations for Scott and Washington now that the "pre Oscar buzz" is starting.
I caught Fred Claus this weekend. Wasn't that impress with it. There were some funny moments and one liners from Vince Vaughn but I should've waited for video. Maybe the fact I was expecting another Elf didn't help me enjoy that much.