Variety reports that Asterix and Obelix: Mission Cleopatra enjoyed a big,but not record-setting opening in France on Thursday.
The filmreportedly sold 629,148 tickets on a record 957 screensmaking it the #2 opener in the history of French cinema. Luc Besson's Taxi2 still holds the number one spot, with 759,152 viewers on its firstday.
The trade alsoreportsthat McDonald's France is on board for product tie-ins with the movie. McDonald'sreportedly signed a deal with Asterixlicense holder Editions Albert Rene to use images of the Gallic adventurers intheir French restaurants.
The$46 million Asterix and Obelix: Mission Cleopatra is saidto be the most expensive French movie ever made.