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The Big Business of Licensing

    March 22, 2004
Source: www.nypost.com

Warner Bros. has teamed with Henri Bendel for a line of "Catwoman"-inspired apparel and accessories, to be sold in the luxury department store in conjunction with the July 23 release of the Halle Berry movie.

Miramax, which is developing a movie based on the Archie comic books, has licensed the Betty and Veronica characters to Kitson, a trendy Los Angeles boutique that has incorporated their likenesses in a line of clothing, jewelry and accessories that will be available in May.

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