Series: Hulk

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The Hulk Coming to a Grocery Store Near You!

Get ready for your favorite foods to Hulk-Out! Universal Pictures announced a bevy of promotional deals pairing everyone's favorite green behemoth with everything from soda to garbage bags. The list of promotional partners includes Pepsi, Hershey Food Corporation, Kraft Foods, ConAgra's Grocery and Snack Foods Group brands, and The Glad Products Company.

Pepsi will offer an instant win promotion on 150 million packages of Mountain Dew, Code Red and Sierra Mist. Consumers can win grand Hulk-sized prizes including a "Hulked-Out Home Entertainment Center" that features a 56" wide screen TV, sound system, DVD player, Hulk X-box and "The Hulk" video game. Secondary prizes include a Hulk X-Box and "The Hulk" video game or a year's supply of Mountain Dew.

Hershey Foods will also offer new Hulk inspired merchandise, from April through June 2003. Hulk-sized and Hulk-themed packaged candy and displays will be offered for many Hershey brands, like Reese's, Hershey's Kisses, Miniatures, York, Nuggets, Nuggets with Almonds and Rolo. Hershey will also offer green colored, green apple flavored Hulk Twizzlers, Giant Green Bubble Yum bubble gum balls, green Hershey's chocolate syrup and Jolly Rancher Hulk-shaped Gummies. Yum!

Hershey will also offer a HULK-ed UP Sweepstakes where consumers have the chance to win a Hummer H-1 and thousands of other HULK-ed UP prizes. Consumers can also collect King Size Hulk bar wrappers to get a Free Hulk tee shirt.

Kraft Foods will offer 16 unique Hulk products on over 30 million packages. Brands include Nilla Wafers, Ritz crackers, Ritz Bits sandwiches, Oreo cookies, Kraft Cheese Nips, Kraft Singles Cheese Slices, Taco Bell green shells, Kraft Miracle Whip, Jell-O ready-to-eat and dry puddings and Post Cereals. Kraft will also offer premium lenticular cards in crackers and Taco Shells, and Kraft Singles will offer a Hulk T-Shirt on specially marked packages.

This summer, Con Agra Foods will feature "Cookout Heroes," a barbecue theme tying several brands together under one umbrella to promote The Hulk. Nearly 40 million packages of Con Agra Food's Banquet frozen dinners, entrees and prepared chicken will carry Hulk graphics and a sweepstakes opportunity with a grand prize trip to Universal Studios' Islands of Adventure theme park to ride "The Hulk" Roller Coaster.  In addition to the grand prize, daily prizes will be awarded on the on-line instant-win game ( www.cookoutheroes.com ) which includes movie tickets to see "The Hulk" and ConAgra Foods product coupons.

In addition to the on-line promotion, ConAgra will also offer account specific programs in top retail accounts across the country. These programs will feature a variety of tactics and prizes, including trips for four to Islands of Adventure, Hulk Coleman outdoor cooking grills, Hulk bicycles, Hulk-sized green coolers, in-store shopping sprees, The Hulk movie tickets, Hulk hats, Hulk tee shirts and Marvel comics subscriptions.

ConAgra Foods Snack Foods Group brands Slim Jim, Pemmican and David Seeds are offering three different Hulk-sized promotions that will have consumers seeing green! Slim Jim will feed the hunger of consumers with a Hulk-sized canister and meat stick -- the longest Slim Jim meat stick on the market! Slim Jim's sweepstakes will offer the chance to "Win a Hulk 'Wreck' Room" and an additional 250 winners will take home Hulk video games.

Pemmican invites health-conscious consumers to Hulk up at home and "Win a Personal Gym" (grand prize), with 100 additional consumers winning Hulk workout wear.  David Seeds will ask consumers to find the one green seed game piece in select packages to "Win a Revved Up Hulk Power Pack" complete with a Honda motorcycle, ATV and personal watercraft. In addition, 100 winners finding the red seed game piece will receive a remote control Hulk Monster Truck.

The Glad Products Company will support The Hulk with a free movie ticket offer via Hollywood Movie Magic on specially marked packages of GLAD Sandwich Bags, GLAD Cling Wrap, GLADWARE containers and GLAD trash bags.

So, look no further than your local grocer from great Hulk prizes and products!