Bookstores Plan Hollywood Style Release for NARNIA

By: News Editor
Date: Wednesday, July 13, 2005
Source: USA Today

USA Today reported recently that some booksellers are "getting ready to pull out artificial fir trees, fake snow and Narnia-inspired stuffed animals" for the tie-in sales to the release of THE LION, THE WITCH AND THE WARDROBE this December.

HarperCollins will be bringing out no less than 145 Narnia-related books to choose from. Some have been available for years, but an additional 24 movie tie-ins have been added.

At bookshop in Naperville, Ill., the front window will display a life-size blowup of Narnia's lion king. And once the new HARRY POTTER book goes on sale, the owner will transform her store window into a winter-like "Narnia world."

Discount chains also are getting into the act. Most Target stores began stocking shelves in their book department with Lewis titles in late May, says spokeswoman Lena Michaud. The book covers promote Lewis as "Author of The Lion, the Witch and the Wardrobe. A Major Motion Picture. Holiday 2005."

Various chains including Barnes & Noble and Borders are already putting out copies of the book.