Box Office Report


Box Office: HANCOCK Flies into July 4th Victory

By: Jarrod Sarafin
Date: Sunday, July 06, 2008

There was only one new wide release this weekend and it was never a question as to who will win. No, the real question was “How much?”. Well, the early estimates are in for this fourth of July edition and Hancock flew into 1st place with decent numbers. Not record-breaking numbers but still, much like the character from the film, Hancock wasn’t your archetypical  July 4th film for mass demographics. Columbia Pictures debuted the film on 3,965 theaters across the nation and their misguided superhero wound up saving $66.0 million over the weekend. If you include Wednesday and Thursday into the 5-Day holiday, they pulled in $100.4 million overall, which is ranked 24th on the All-Time 5-Day Grosses list.
With Tuesday’s early showings beginning at 7 pm, Columbia had a grand total debut of $107.3 million this weekend, fellow Maniacs. As I say, not bad at all. No records broken but it’s clearly going to be another box office smash and another notch on the superstardom credentials of Will Smith. As a side note, in terms of Will Smith films opening in July, this $66.0 mil debut is the best debut ahead of I, Robot ($52.1 mil), Men in Black II ($52.1 mil), Men in Black ($51.0 mil), Independence Day ($50.2 mil) and Bad Boys II ($46.5 mil).

For All-Time July Openers, Hancock ranks 8th overall with Pirates of the Caribbean: Dead Man’s Chest being at the top with a debut of $135.6 million back in 2006. While Columbia hasn’t released a budget for Hancock yet, it’s easy to see that the film will be a box office success throughout the summer. If you include the $78 mil we already know it made from foreign debuts earlier this week, Hancock already has $185.3 mil worldwide.
Pixar’s latest adventure of Wall-E found itself in 2nd place over the holiday weekend by raking in another $33.4 million on its 3,992 theater prints. This means it had a 47% drop from last weekend’s opening victory for the robot and a respectable average of $8,370 per showing for audiences in its second weekend of release. As of this afternoon, the film has grossed $128.1 million domestically. If you include last weekend’s foreign debut of $3.1 mil, the robot has a worldwide gross of $131.2 million. Not bad at all for Pixar and Disney here but with a budget of $180 mil, it still has a few weeks to go.
The same can’t be said for Universal Pictures, since they kept their budget for Wanted low to the tune of a $70 mil pricetag. With their comic adaptation of the Mark Millar graphic novel landing in 3rd place this weekend and grossing another $20.6 mil, they have now crossed that budget mark 10 days into their domestic release. Yep, while these numbers mean the film had a 59% drop in its second weekend, by keeping the budget low, they’ve basically done their own bit of damage control. In two weekends at the box office, the film has grossed $90.7 mil domestically. If you include last weekend’s foreign bow of $32.2 mil, it has a worldwide gross of $123.0 million. For R-rated releases of 2008, Wanted is 2nd only behind Sex and the City’s $144.8 million.
The modern update of Get Smart is the film coming in 4th place this weekend and the last film to make double digit millions in the report. Warner Bros. grabbed another $11.1 million from the Steve Carell film in its third weekend of release. This is only a 45% drop with audiences still averaging $3,112 per showing for the film. Overall, it has a worldwide gross of $118.6 mil ($98.1 of it domestically).
Paramount and DreamWorks kicked their way into 5th place with their latest animation adventure Kung Fu Panda totaling another $7.5 mil at the box office over the holiday weekend. This one is clearly yet another success for Paramount (behind Indy and Iron Man) with it grossing $193.3 million so far after five weekends of release. The two studios ensured profits by maintaining their budget at $130 mil. As a worldwide grosser and last weekend’s foreign numbers, Panda has $295.1 mil worldwide.
Next up is the latest adaptation of the comic green menace The Incredible Hulk. While Universal crossed the domestic profit lines with Wanted, they still haven’t done that with the latest Hulk. Though, if you include foreign grosses as of last weekend, they have. Still, the film landed in 6th place this weekend and pulled in another $4.9 million on its 3,043 theater prints across the nation. In 24 days of release, the comic hero has grossed $124.9 mil domestically and another $85.1 mil overseas as of last weekend. The studio lists the budget at $150 mil.
Indiana Jones and Paramount Pictures didn’t budge with audiences in it 7th weekend of release. Last week, it was in 7th place and this weekend, it’s still in 7th place having the lowest % drop of all top ten films this weekend. It only dropped 23% for the studio between last week and this one with it grossing another $3.9 mil on its 2,192 theaters. “777” (Week, LW Rank, TW Rank) means jackpot in Vegas and that’s exactly what Paramount has here in Indiana Jones and the Kingdom of the Crystal Skull. The film has grossed $306.5 mil domestically. If you include its foreign grosses of $413.4 mil (the highest oversea tally of 2008), the smash hit has grossed $720.0 million worldwide. 
While Sex and the City and You Don’t Mess with the Zohan again landing in their 9th and 10th places respectively for the second consecutive weekend, the limited release of Kit Kittredge: An American Girl expanded in its wide release this weekend. It went from the 23th spot last weekend to 8th on the top ten for this latest box office. Picturehouse pulled in another $3.6 mil this weekend on its 1,843 new prints across the nation. In three weekends of release, it has a domestic gross of $6.1 mil.
As I say above, New Line likewise didn’t budge from its 9th place. Sex and the City kept the spot by pulling in another $2.3 mil over the weekend and adding to its domestic numbers and rankings. As of this report, the film has grossed $144.8 million in six weekends of release. This film seems to be the biggest surprise of the summer. Sure, people thought it would do well but I don’t think most saw it being the top R-rated film of 2008. Nor did many see it being the 3rd highest worldwide grosser of 2008 with a cash haul of $343.2 mil.
The final film to discuss in the top ten is the returning You Don’t Mess with the Zohan for Sony Pictures. The Adam Sandler film took in another $2.0 mil this weekend on its 1,731 theater prints, which means it only had a 37% drop, the second lowest drop behind Indy’s 23%. In five weekends of release, Zohan has grossed $94.7 million domestically and another $19.4 mil overseas. Its budget is listed at $90 mil.
 
Rank
Movie
Weekend
Theaters
Average
Total
Budget
1
Hancock
$66.0 mil
3,965
$16,645
$107.3 mil
-
2
Wall-E
$33.4 mil
3,992
$8,370
$128.1 mil
$180
3
Wanted
$20.6 mil
3,185
$6,470
$90.7 mil
$75
4
Get Smart
$11.1 mil
3,574
$3,112
$98.1 mil
$80
5
Kung Fu Panda
$7.5 mil
3,347
$2,240
$193.3 mil
$130
6
The Incredible Hulk
$4.9 mil
3,043
$1,634
$124.9 mil
$150
7
Indiana Jones 4
$3.9 mil
2,192
$1,794
$306.5 mil
$185
8
Kit Kittredge
$3.6 mil
1,843
$1,953
$6.1 mil
-
9
Sex and the City
$2.3 mil
1,275
$1,835
$144.8 mil
$65
10
You Don’t Mess with the Zohan
$2.0 mil
1,731
$1,155
$94.7 mil
$90
 
Overall Numbers for Summer 2008 Tent Poles
Indiana Jones 4 Numbers:
Budget: $185 mil
Opening:
$100.3 mil
Domestic:
$306.5 mil
Foreign: $413.4 mil

Worldwide:
$720.0 mil
Iron Man Numbers:
Budget: $140 mil
Opening: $98.6 mil

Domestic:
$311.7 mil
Foreign: $251.7 mil
Worldwide: $563.4 mil
 
Sex and the City Numbers:
Budget: $65 mil
Opening: $57.0 mil
Domestic: $144.8 mil
Foreign: $198.3 mil
Worldwide: $343.2 mil
 
Prince Caspian Numbers:
Budget: $200 mil
Opening: $55.0 mil

Domestic:
$138.7 mil
Foreign: $161.5 mil
Worldwide: $300.3 mil
Kung Fu Panda Numbers:
Budget: $130 mil
Opening: $60.2 mil
Domestic: $193.3 mil
Foreign: $101.7 mil
Worldwide: $295.1 mil
 
The Incredible Hulk Numbers:
Budget: $150 mil
Opening: $54.5 mil
Domestic: $124.9 mil
Foreign: $85.1 mil
Worldwide: $210.0 mil
 
Hancock Numbers:
Budget: N/A
Opening: $66.0 mil
Domestic: $107.3 mil
Foreign: $78.0 mil
Worldwide: $185.3 mil
 
 
The Happening Numbers:
Budget: $60 mil
Opening: $30.5 mil
Domestic: $62.0 mil
Foreign: $73.5 mil
Worldwide: $135.6 mil
 
Wall-E Numbers:
Budget: $180 mil
Opening: $62.5 mil
Domestic: $128.1 mil
Foreign: $3.1 mil
Worldwide: $131.2 mil
 
Wanted Numbers
Budget: $75 mil
Opening: $51.1 mil
Domestic: $90.7 mil
Foreign: $32.2 mil
Worldwide: $123.0 mil
 
Speed Racer Numbers:
Budget: $120 mil
Opening: $18.5 mil
Domestic: $42.9 mil
Foreign: $40.5 mil
Worldwide: $83.4 mil
Next weekend should be rather interesting. We have three wide releases and all three are getting nearly the same in theater print distribution. One is an action horror. One is an adventure 3-D remake of a classic tale. The other is a Sci-fi Comedy.
There’s a recipe for disaster for one of those but let’s see how what happens next weekend.
Friday July 11, 2008 Releases
Wide
Hellboy II: The Golden Army (2,900+ theaters)
Meet Dave (2,950 theaters)
Journey to the Center of the Earth 3-D (2,700+ theaters)
Limited
Garden Party
August


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Comments/Responses
1 2 3 4 > >>
samson7842 • Jul 06, 2008, 01:26pm •
I saw Hancock over the weekend. I thought it was good, but not great. It was a lot of fun and I hope they do a sequel. I wished they would have made the film a little longer so there would have been more time to develop the second half.



I thought it was an interesting idea and would have benefited from the extra room.I would like to have seen a flash back scene or two showing Hancock's past. I can't go much more into it because I don't want reveal any spoilers. But, all in all, I had a lot of fun.

vichussmith • Jul 06, 2008, 01:38pm •
I read bad reviews on this, so I stayed clear. Wow, Will Smith beats those critics, doesn't he? He did better than the new Hulk movie did!

almostunbiased • Jul 06, 2008, 01:54pm •
I'm not sure why the critics blasted Hancock. It's definitely worth seeing. I'm not planning to buy it on Blu-ray when it comes out, but it was fun and interesting.
I think people enjoy movies more sometimes on what they bring to the movie and not on the movie itself. If people were expecting your usual superhero this was not it. Not even the trailers really let you know what this movie is going to be like. I liked the little twist during the second half but it did really change the flow and direction of where the movie was going. I could see this throwing people off, but I enjoyed it because it was different than the same old, same old.

107.3 million in five days isn't horrible. Now earlier I said that Hancock would beat The Dark Knight. But with reviews like this movie received, I doubt that will happen now. I'm happy about that, just surprised. Who knows maybe I'm wrong and I will be right (did anyone just understand that?).

WISEGUY562 • Jul 06, 2008, 02:52pm •
Happy belated 4th to everyone and happy birthday to the good ol USA

Hancock IMO was just a C. Not a disaster but not that good a film. It had its funny moments and I think that's the most that can be said. The villain was stupid and just not credible, the twist I thought sucked, the way the twist was revealed was stupid. Not gonna go any further, but if you don't see it at the theater it won't be something you regret. It's borderline rental/theater sort of flick.

almost, NO WAY this beats TDK. Hancock won't even repeat at first and it'll probably top out short of 200mil while TDK will be 250mil +

Happy the Hulk is still top ten and about to pass the 1st Hulk. 4 weeks in top ten going for 5 weeks.
Not happy that Indy is running down IM. Maybe 2/3 weeks beofre it happens.

Looking forward to HB2 and Journey (mostly because I like the 3D stuff) next week.

I expect Dave to be a bomb of Pluto Nash proportions or just short of that. It just looks terrible.

evilbeagle • Jul 06, 2008, 03:13pm •
Won't see Hancock until Wednesday-I get to celebrate my birthday 5 days after our great country! Wish I were more excited to see it, but my family and friends who saw it over the weekend said it was "entertaining". Not the most glowing endorsement. Now I can go into it just looking for a bit of escapism.

About the Incredible Hulk. I wonder what Marvel was hoping for at the box office--I mean realistically. I know all studios would hope/expect to make their budget back domestically, but is it possible that Marvel is happy to reboot the franchise and make what they have made so far? Does anyone have inside info on how Marvel feels about Hulk's showing? It was undoubtedly an uphill battle, and he's proving to not be as marketable maybe as everyone thought. I really enjoyed the movie and would pay the ticket price for a sequel, but I'm not sure enough people feel the same way as me...

Bring on Hellboy and the Bat! Hope everyone had a fantastic fourth of july! It's the one time of year I don't feel guilty watching the crapfest that is Independence Day. It's one of the only movies that I equally can't stand yet enjoy to watch.

almostunbiased • Jul 06, 2008, 04:59pm •
I agree with you Wiseguy. I don't think it will, but in early May I thought otherwise. Then the reviews hit and I saw the movie.

Evilbeagle, that's all the movie is, entertaining. Not one you'll want in your personal collection. But fun to watch once.

hanso • Jul 06, 2008, 05:25pm •
Big Willie Style, is all in it! na,na, na, na,.....





Man, the critics took this film apart, so I don't know if it was that, some of the haters in this site or that I had 0 expectations for the film but I liked Hancock. Enjoyed the film, basically becomes a different movie halfway through the film but it was some nice quick 90 mins of entertainment. Could've been better of course, but damn it all, I enjoyed it. Smith is the mothafrakin man!!! Charlize is hottttttt, hmmmmmmm!


Seeing the Quantum of Solace trailer on the big screen finally was also nice.



Hancock was better than Superman Returns which is sad for Supes.



Dark Knight owns, each day it gets closer to judgement day. Believe the hype bitches!



I'm on vacation son!! So I'll see some of you jokers less and less these next couple of weeks. u will be missed.

I might skip Hellboy 2 so I can save that cash and put into good use. Good use = multiple viewings of the BAT!!! Gonna try and pull a Wiseguy, and catch that flick 7 times in 1 day.

The Dark Knight owns u!

RaithManan • Jul 06, 2008, 05:49pm •
Well, like I said last week. Will Smith has reached a point in his career where "YOU HAVE TO SEE HIS MOVIES"....whether good or not so good. HANCOCK is good, but not great but still a fun ride and no surprise about its box office take. Which was probably the kind of take Disney was expecting out of WALL-E last week but they didn't count on WANTED doing that well and WANTED was promoting more frquently than WALL-E was. From Tom Cruise, Julia Roberts, Meg Ryan, Denzel Washington, Robin Williams to Jim Carrey and now Will Smith. They reach that point to where they're so likeable that you have to take a trip to the movies. Tom and Denzel still command screen presence with certain films that gets media attention while others have lost steam over the years, but Robin and Jim find their niche in animated projects because they've become more animated performers, as Mike Myers is starting to find out after Love Guru became officially the (SUMMER TURKEY) ahead of Speed Racer, even though Speed Racer wasn't a bad movie, just lack of interest on the American front because kids today don't know Speed Racer....and the latest Speedy cartoon doesn't count because it just recently started. Warners is to blame because you have "CARTOON NETWORK" and "BOOMERANG" and really haven't showed the classic toon a great deal nowadays as opposed to the early years when both networks came about. Kids know what Pokemon is (GOD FORBID)....they know what Transfromers is (THANKS POKEMON, POWER RANGERS, SABAN ENTERTAINMENT IN GENERAL AND GLEN MURAKAMI FOR RAPING AND BASTARDIZING THE G-1 CONCEPT)....but not know who Speedy is too well. Now HELLBOY is next and while I expect HANCOCK to remain #1, Hellboy is gonna perform better than what people think and the first Hellboy was a box office hit, just now that Del Toro has gained a good deal of momentum because of Pan's Labyrinth and carving out a niche as a solid visual director...much like Tim Burton. Then after that its DARK KNIGHT. Some people talked about how Batman Begins wasn't huge at the box office despite grossing just shy of $200 million. Remember folks, Nolan had to earn the trust of the fans to make sure that HIS Batman had to wipe the stentch of the DREADED SCHUMACHER ERA which created the whole FANDOM BACKLASH AT COMIC FILMS being made for profit and not for caring about the source material in the first place. Plus people didn't know too much about Chris Nolan other than hearing his acclaimed flick DEMENTO. So naturally, there was gonna be hesitation in the beginning but ultimately won people over....now knowing that Batman is in good hands so far, don't be surprised that DARK KNIGHT winds up being the summer champ when its all over, which I believe it will be because the summer list of anticipated movies gets VERY THIN.

wessmith1966 • Jul 06, 2008, 07:08pm •
I'm a big fan of Will Smith's work (with Wild Wild West being the one exception), and while I enjoyed a couple of moments of the film, I thought it was one of worst movies I've seen in a while because of the story. The performances were ok, nothing spectacular, but the story was a joke...and not a funny one. I liked the premise of what happens if a near omnipotent super hero, even though he does good deeds, doesn't have Superman's "moral compass." I would have liked to see more of that and not the awful storyline that I watched. That really is 90 minutes of my life that I'll get back again. I'm a fan of director Peter Berg too, but after seeing this I can't figure out what he was trying to do with this movie.

I'm glad this movie did well for Smith, because he seems like a genuine, good guy, and has proven himself to be one of the most bankable actors alive. A definite argument could be made that he is at the top of that list. He can do action, drama and comedy equally well. I may not have liked Hancock, but that doesn't change my opinion of Smith and I know that I'll see his next film, regardless of its subject matter.

goatartist • Jul 06, 2008, 07:40pm •
Raith, do you mean Momento? Demento is what I call my landlord. Hanso, have a good vacay. I've recently gone into DK overdrive myself and some of my friends are getting a little worried. Hancock didn't interest me in the slightest but I do like the Freshy Fresh.

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