Box Office: HANCOCK Flies into July 4th Victory
By: Jarrod SarafinDate: Sunday, July 06, 2008
There was only one new wide release this weekend and it was never a question as to who will win. No, the real question was “How much?”. Well, the early estimates are in for this fourth of July edition and Hancock flew into 1st place with decent numbers. Not record-breaking numbers but still, much like the character from the film, Hancock wasn’t your archetypical July 4th film for mass demographics. Columbia Pictures debuted the film on 3,965 theaters across the nation and their misguided superhero wound up saving $66.0 million over the weekend. If you include Wednesday and Thursday into the 5-Day holiday, they pulled in $100.4 million overall, which is ranked 24th on the All-Time 5-Day Grosses list.
With Tuesday’s early showings beginning at 7 pm, Columbia had a grand total debut of $107.3 million this weekend, fellow Maniacs. As I say, not bad at all. No records broken but it’s clearly going to be another box office smash and another notch on the superstardom credentials of Will Smith. As a side note, in terms of Will Smith films opening in July, this $66.0 mil debut is the best debut ahead of I, Robot ($52.1 mil), Men in Black II ($52.1 mil), Men in Black ($51.0 mil), Independence Day ($50.2 mil) and Bad Boys II ($46.5 mil).
For All-Time July Openers, Hancock ranks 8th overall with Pirates of the Caribbean: Dead Man’s Chest being at the top with a debut of $135.6 million back in 2006. While Columbia hasn’t released a budget for Hancock yet, it’s easy to see that the film will be a box office success throughout the summer. If you include the $78 mil we already know it made from foreign debuts earlier this week, Hancock already has $185.3 mil worldwide.
Pixar’s latest adventure of Wall-E found itself in 2nd place over the holiday weekend by raking in another $33.4 million on its 3,992 theater prints. This means it had a 47% drop from last weekend’s opening victory for the robot and a respectable average of $8,370 per showing for audiences in its second weekend of release. As of this afternoon, the film has grossed $128.1 million domestically. If you include last weekend’s foreign debut of $3.1 mil, the robot has a worldwide gross of $131.2 million. Not bad at all for Pixar and Disney here but with a budget of $180 mil, it still has a few weeks to go.
The same can’t be said for Universal Pictures, since they kept their budget for Wanted low to the tune of a $70 mil pricetag. With their comic adaptation of the Mark Millar graphic novel landing in 3rd place this weekend and grossing another $20.6 mil, they have now crossed that budget mark 10 days into their domestic release. Yep, while these numbers mean the film had a 59% drop in its second weekend, by keeping the budget low, they’ve basically done their own bit of damage control. In two weekends at the box office, the film has grossed $90.7 mil domestically. If you include last weekend’s foreign bow of $32.2 mil, it has a worldwide gross of $123.0 million. For R-rated releases of 2008, Wanted is 2nd only behind Sex and the City’s $144.8 million.
The modern update of Get Smart is the film coming in 4th place this weekend and the last film to make double digit millions in the report. Warner Bros. grabbed another $11.1 million from the Steve Carell film in its third weekend of release. This is only a 45% drop with audiences still averaging $3,112 per showing for the film. Overall, it has a worldwide gross of $118.6 mil ($98.1 of it domestically).
Paramount and DreamWorks kicked their way into 5th place with their latest animation adventure Kung Fu Panda totaling another $7.5 mil at the box office over the holiday weekend. This one is clearly yet another success for Paramount (behind Indy and Iron Man) with it grossing $193.3 million so far after five weekends of release. The two studios ensured profits by maintaining their budget at $130 mil. As a worldwide grosser and last weekend’s foreign numbers, Panda has $295.1 mil worldwide.
Next up is the latest adaptation of the comic green menace The Incredible Hulk. While Universal crossed the domestic profit lines with Wanted, they still haven’t done that with the latest Hulk. Though, if you include foreign grosses as of last weekend, they have. Still, the film landed in 6th place this weekend and pulled in another $4.9 million on its 3,043 theater prints across the nation. In 24 days of release, the comic hero has grossed $124.9 mil domestically and another $85.1 mil overseas as of last weekend. The studio lists the budget at $150 mil.
Indiana Jones and Paramount Pictures didn’t budge with audiences in it 7th weekend of release. Last week, it was in 7th place and this weekend, it’s still in 7th place having the lowest % drop of all top ten films this weekend. It only dropped 23% for the studio between last week and this one with it grossing another $3.9 mil on its 2,192 theaters. “777” (Week, LW Rank, TW Rank) means jackpot in Vegas and that’s exactly what Paramount has here in Indiana Jones and the Kingdom of the Crystal Skull. The film has grossed $306.5 mil domestically. If you include its foreign grosses of $413.4 mil (the highest oversea tally of 2008), the smash hit has grossed $720.0 million worldwide.
While Sex and the City and You Don’t Mess with the Zohan again landing in their 9th and 10th places respectively for the second consecutive weekend, the limited release of Kit Kittredge: An American Girl expanded in its wide release this weekend. It went from the 23th spot last weekend to 8th on the top ten for this latest box office. Picturehouse pulled in another $3.6 mil this weekend on its 1,843 new prints across the nation. In three weekends of release, it has a domestic gross of $6.1 mil.
As I say above, New Line likewise didn’t budge from its 9th place. Sex and the City kept the spot by pulling in another $2.3 mil over the weekend and adding to its domestic numbers and rankings. As of this report, the film has grossed $144.8 million in six weekends of release. This film seems to be the biggest surprise of the summer. Sure, people thought it would do well but I don’t think most saw it being the top R-rated film of 2008. Nor did many see it being the 3rd highest worldwide grosser of 2008 with a cash haul of $343.2 mil.
The final film to discuss in the top ten is the returning You Don’t Mess with the Zohan for Sony Pictures. The Adam Sandler film took in another $2.0 mil this weekend on its 1,731 theater prints, which means it only had a 37% drop, the second lowest drop behind Indy’s 23%. In five weekends of release, Zohan has grossed $94.7 million domestically and another $19.4 mil overseas. Its budget is listed at $90 mil.
| Rank | Movie | Weekend | Theaters | Average | Total | Budget |
| 1 | Hancock | $66.0 mil | 3,965 | $16,645 | $107.3 mil | - |
| 2 | Wall-E | $33.4 mil | 3,992 | $8,370 | $128.1 mil | $180 |
| 3 | Wanted | $20.6 mil | 3,185 | $6,470 | $90.7 mil | $75 |
| 4 | Get Smart | $11.1 mil | 3,574 | $3,112 | $98.1 mil | $80 |
| 5 | Kung Fu Panda | $7.5 mil | 3,347 | $2,240 | $193.3 mil | $130 |
| 6 | The Incredible Hulk | $4.9 mil | 3,043 | $1,634 | $124.9 mil | $150 |
| 7 | Indiana Jones 4 | $3.9 mil | 2,192 | $1,794 | $306.5 mil | $185 |
| 8 | Kit Kittredge | $3.6 mil | 1,843 | $1,953 | $6.1 mil | - |
| 9 | Sex and the City | $2.3 mil | 1,275 | $1,835 | $144.8 mil | $65 |
| 10 | You Don’t Mess with the Zohan | $2.0 mil | 1,731 | $1,155 | $94.7 mil | $90 |
Overall Numbers for Summer 2008 Tent Poles
Indiana Jones 4 Numbers:
Budget: $185 mil
Opening: $100.3 mil
Domestic: $306.5 mil
Foreign: $413.4 mil
Worldwide: $720.0 mil
Opening: $100.3 mil
Domestic: $306.5 mil
Foreign: $413.4 mil
Worldwide: $720.0 mil
Iron Man Numbers:
Budget: $140 mil
Opening: $98.6 mil
Domestic: $311.7 mil
Foreign: $251.7 mil
Worldwide: $563.4 mil
Opening: $98.6 mil
Domestic: $311.7 mil
Foreign: $251.7 mil
Worldwide: $563.4 mil
Sex and the City Numbers:
Budget: $65 mil
Opening: $57.0 mil
Domestic: $144.8 mil
Foreign: $198.3 mil
Worldwide: $343.2 mil
Prince Caspian Numbers:
Budget: $200 mil
Opening: $55.0 mil
Domestic: $138.7 mil
Foreign: $161.5 mil
Worldwide: $300.3 mil
Opening: $55.0 mil
Domestic: $138.7 mil
Foreign: $161.5 mil
Worldwide: $300.3 mil
Kung Fu Panda Numbers:
Budget: $130 mil
Opening: $60.2 mil
Domestic: $193.3 mil
Foreign: $101.7 mil
Worldwide: $295.1 mil
The Incredible Hulk Numbers:
Budget: $150 mil
Opening: $54.5 mil
Domestic: $124.9 mil
Foreign: $85.1 mil
Worldwide: $210.0 mil
Hancock Numbers:
Budget: N/A
Opening: $66.0 mil
Domestic: $107.3 mil
Foreign: $78.0 mil
Worldwide: $185.3 mil
The Happening Numbers:
Budget: $60 mil
Opening: $30.5 mil
Domestic: $62.0 mil
Foreign: $73.5 mil
Worldwide: $135.6 mil
Wall-E Numbers:
Budget: $180 mil
Opening: $62.5 mil
Domestic: $128.1 mil
Opening: $62.5 mil
Domestic: $128.1 mil
Foreign: $3.1 mil
Worldwide: $131.2 mil
Worldwide: $131.2 mil
Wanted Numbers
Budget: $75 mil
Opening: $51.1 mil
Domestic: $90.7 mil
Opening: $51.1 mil
Domestic: $90.7 mil
Foreign: $32.2 mil
Worldwide: $123.0 mil
Worldwide: $123.0 mil
Speed Racer Numbers:
Budget: $120 mil
Opening: $18.5 mil
Domestic: $42.9 mil
Foreign: $40.5 mil
Worldwide: $83.4 mil
Opening: $18.5 mil
Domestic: $42.9 mil
Foreign: $40.5 mil
Worldwide: $83.4 mil
Next weekend should be rather interesting. We have three wide releases and all three are getting nearly the same in theater print distribution. One is an action horror. One is an adventure 3-D remake of a classic tale. The other is a Sci-fi Comedy.
There’s a recipe for disaster for one of those but let’s see how what happens next weekend.
Friday July 11, 2008 Releases
Wide
Hellboy II: The Golden Army (2,900+ theaters)
Meet Dave (2,950 theaters)
Journey to the Center of the Earth 3-D (2,700+ theaters)
Limited
Garden Party
August
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I thought it was an interesting idea and would have benefited from the extra room.I would like to have seen a flash back scene or two showing Hancock's past. I can't go much more into it because I don't want reveal any spoilers. But, all in all, I had a lot of fun.