Box Office Report: 22 Jumps the Dragon -

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Box Office Report: 22 Jumps the Dragon

Poor Toothless

By Robert T. Trate     June 16, 2014
Source: Box Office Mojo

How To Train Your Dragon 2 (2014).
© Dreamworks

Channing Tatum and Jonah Hill took the weekend with their sequel to 21 Jump Street. In their wake is Dreamworks’ How to Train Your Dragon 2. This is surprising considering how popular the first Dragon film was. Ray Subers, of Box Office Mojo, had a great theory on why How To Train Your Dragon 2 failed and I completely agree with him. Why see it on the big screen when you can see it for free at home? However, this theory doesn’t apply to every animated feature that leaps off the small screen. Just look at South Park

There are likely a few reasons behind Dragon's lackluster debut. First, the movie's marketing positioned it as a dramatic action/adventure, while only hinting at the movie's humor. Historically, the most successful animated movies put laughs first and story second. This calls to mind action-heavy DreamWorks Animation sequel Kung Fu Panda 2, which was unable to leverage goodwill from the first movie in to any kind of sequel bump (it ultimately earned much less than its predecessor).

Another factor is the four-year gap between movies. While audiences loved the first movie at the time, the excitement has surely died down a bit during the long wait. The brand did stay active during that time thanks to the DreamWorks' Dragons show, though that also may have reduced the must-see factor for the big-screen follow-up (if you're seeing these characters for free on TV, is the movie worth the ticket price?)”. - Ray Subers

Perhaps if Dragon 2 would have had its own weekend or been up against a horror film it may have won? Someone at Dreamworks is scrambling today to try and figure out what exactly went wrong. 
















22 Jump Street








How To Train Your Dragon 2
















Edge of Tomorrow








The Fault in our Stars








X-Men: Days of Future Past








Godzilla (2014)








A Million Ways to Die in the West
























This week The Rover opens supplying us with the only genre picture for the weekend. It will be a great weekend to catch up on what you have missed as well. 


Showing items 1 - 8 of 8
Higgy 6/16/2014 8:19:57 AM

Hey Rob, there's no info, just a trailer for The Rover.

RobertTrate 6/16/2014 8:22:16 AM

 Sorry Higgy. Up now. Thanks for the Denise Milani pic by the way. 

monkeyfoot 6/16/2014 8:56:22 AM

Didn't see anything this weekend.

I don't get it. How is Dragon 2 a lackluster b.o.? If it had come out with no competition 50 mil would have been a great opening. But it just happened that two sequels to very popular movies came out at the same time. One is R-rated and the other for kids. It's seems like a $10 million difference in tickets is very small, especially since they had completely different target audiences. Were they expecting 80 or 90 mill opening for it?

aegrant 6/16/2014 9:58:29 AM

I saw The Signal with Lawrence Fishbourne this weekend. Not on the list becasue it wasn't in many theatersbut it was a pretty good sci-fi flick. Kind of Twilight Zone/X-Files trippy sci-fi. You guys should check it out.

VinJoy 6/16/2014 11:59:07 AM

Dragon 2 failed cause it's not Disney.

HomestarRunner 6/16/2014 2:15:10 PM

I was trying to figure out the problem, too.

It's certainly the #1 family/animated/dragon-related movie so I'm sure that's how they'll market it this week.

Dazzler 6/16/2014 5:00:13 PM

Following Denise Milan now on FB.  Wondered who that was....

blankczech 6/17/2014 6:28:12 PM

Here are some the problems with the opening weekend of How to Train Your Dragon 2,  in my household.  They may relate to others and they may not.

1) Even though the movie is called How to Train Your Dragon 2 for those who have watched Dragons: Riders of Berk and Defenders of Berk on the Cartoon Network this movie is more like How to Train Your Dragon 42.

2) My 4 pre-teen grandsons pleaded to see this movie last weekend and here is the response they got.  We're not going to see it the first weekend it comes out.  We'll have to wait on line to get tickets and then we'll have to wait on another line to get seats.  We are going to wait until it's been out a few weeks and the crowds die down, besides tomorrow is father's day and we have to clean the house and prepare some food tonight  because company is coming over.

3) Young adults didn't have to ask anyone if they could see 22 Jump Street.  They jumped in their cars with their dates and went to see it.  No worries about getting someone to drive them to the theatre or about any preparations for Father's day.  Just have to stop by and give the old guy a gift the next day and be on their way.



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