Box Office: Scott's Lies, Quarantine Defeated by Disney's CHIHUAHUA
By: Jarrod SarafinDate: Sunday, October 12, 2008
I honestly didn’t expect to be talking about a Beverly Hills Chihuahua again in this weekend’s box office report. Not with the highly marketed horror Quarantine and definitely not with Ridley Scott’s thriller Body of Lies hitting theaters. Apparently, I was wrong for assuming those two could beat the Chihuahua and Disney was correct in their strategy of family comes first in October. They seem to know something after they banked last year with the family-focused Game Plan scored some victories this time last year and now they’re repeating the success again this year. With its $17.5 mil victory this weekend, the film has pulled in a domestic tally of $52.5 million after ten days of release. No budget has been released but one would think that it was lower than the current tally.
Following in second place for the weekend is the Jennifer Carpenter-led horror remake Quarantine with a $14.2 million debut. As always, Sony Screen Gems played smart and kept their budget low to the tune of only $12 million. This has the film looking towards the profit lines after just three days of release. Screen Gems always seem to do right by their budget-release strategies.
The same cannot be said for Warner Bros. and Ridley Scott’s Body of Lies. You would think that a film starring Leonardo DiCaprio and Russell Crowe would be a sure bet for Scott and the WB. But apparently, that’s just wrong this time around. The thriller pulled in only $13.1 million in its debut, not a good opening for a film that has a price tag of $70 million. Apparently, there’s some bad mojo about middle-eastern government thrillers in October these past two years. Peter Berg’s The Kingdom didn’t exactly break the bank last year this time. Disney also knocked that one down with The Game Plan. History repeats itself here this year.
Paramount, DreamWorks and director D.J. Caruso are nearing their budget line after three weekends at the box office. Eagle Eye lands in 4th place with a $11.0 mil haul while showing in 3,614 theaters. The studio set the price tag at $80 million and it currently has a domestic gross of $70.5 million. It should be over the line after next weekend unless a major drop happens between now and then.
Sony also has nothing to fear with their teen-focused comedy Nick and Norah’s Infinite Playlist. The film may have dropped two places to fifth place in its second weekend by pulling in $6.5 million but the studio kept the budget very low, with it only costing $10 million to make. It already has $20.8 million in domestic sales after ten days of release.
Universal can’t say the same positives for their sports tale The Express. They released the 40-million budgeted film in 2,808 theaters and only have $4.7 million to show for it. Not a good start at all for the production or the studio.
Meanwhile, Warner Bros. and the reuniting of Richard Gere/Diane Lane managed to stay in the top 10 for third consecutive weekend. The romantic fare Nights in Rodanthe pulled in another $4.6 million this weekend and now has domestic gross of $32.3 million. No budget has been released yet.
Warner Bros. and New Line expanded their Viggo Mortensen and Ed Harris western Appaloosa into 245 more theaters this weekend and found the 8th spot as a result. The film pulled in another $3.3 million on 1,290 theaters around the country. If they continue to expand it, they could get the box office sales over the estimated $20 million price tag. At the current time, it has a domestic gross of $10.8 million.
Paramount Vantage also expanded their limited release The Duchess into 1,080 more theaters this weekend and found the 9th place with a $3.3 million result. In four weekends of domestic release, the film has pulled in $5.5 million in sales.
Taking the final 10th place is the final debuting film of this weekend, 20th Century Fox’s City of Ember. Not sure why Fox has been so quiet about this film in terms of marketing and debuted the film in only 2,022 theaters but they have and so the studio only managed $3.2 million as a result. Not a good opening or a good release strategy for a film costing $38 million to make.
| Rank | Movie | Weekend | Theaters | Average | Total | Budget |
| 1 | Beverly Hills Chihuahua | $17.5 mil | 3,218 | $5,442 | $52.5 mil | --- |
| 2 | Quarantine | $14.2 mil | 2,461 | $5,770 | $14.2 mil | 12 |
| 3 | Body of Lies | $13.1 mil | 2,710 | $4,841 | $13.1 mil | 70 |
| 4 | Eagle Eye | $11.0 mil | 3,614 | $3,048 | $70.5 mil | 80 |
| 5 | Nick and Norah’s Infinite Playlist | $6.5 mil | 2,421 | $2,685 | $20.8 mil | 10 |
| 6 | The Express | $4.7 mil | 2,808 | $1,685 | $4.7 mil | 40 |
| 7 | Nights in Rodanthe | $4.6 mil | 2,575 | $1,790 | $32.3 mil | ---- |
| 8 | Appaloosa | $3.3 mil | 1,290 | $2,589 | $10.8 mil | 20 |
| 9 | The Duchess | $3.3 mil | 1,207 | $2,752 | $5.6 mil | ---- |
| 10 | City of Ember | $3.2 mil | 2,022 | $1,583 | $3.2 mil | 38 |
Well, will I be talking about the Beverly Hills Chihuahua again next weekend. One would think not with Fox releasing Max Payne on 3,200 theaters next weekend but then again, I didn’t expect the Disney dog to beat Ridley Scott or Quarantine.
October may becoming the month of family Disney films. Not Halloween-minded horror films or serious-minded thrillers.
Who knows? Let’s look at what’s coming to theaters next weekend.
Friday October 17, 2008 Releases:
Wide
Max Payne (3,200 theaters)
Sex Drive (2,400 theaters)
W. (2,000 theaters)
The Secret Life of Bees (1,400 theaters)
Limited
What Just Happened?
Morning Light
The Elephant King
Filth and Wisdom
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