Box Office Report


THE BRAVE ONE Takes Revenge to Top Spot

By: Jarrod Sarafin, News Editor
Date: Sunday, September 16, 2007

Another lackluster weekend at the box office, a weekend where the first and only movie to hit the $10.0 million mark is the winner. Those studio executives with profits on their minds are wishing we could do a time jump, which would make Doc Brown proud, straight to the fall holiday season. The winner this week is a Jodie Foster leading vigilante tale, The Brave One, landing in 1st place with $14.0 million in 2,755 theaters across the country. The action-revenge story averaged $5, 087 per showing. Warner Bros hasn’t released the budget for the film but they get some satisfaction by being on top with their feature film.
 
Following behind in second place is last weekend’s winner, 3:10 to Yuma, starring Christian Bale and Russell Crowe. The Lionsgate remake of the classic western tale pulled in another $9.1 million over the last three days dropping only 34.8% from its debut totals. The film has pulled in $28.5 million in 7 days with a budget listed at $55 million.
 
Another debuting film this weekend, Mr. Woodcock, has the 3rd place spot grabbing $9.1 million in box office receipts. The New Line comedy starring a coach with a nasty sense of humor grabbed the debut total in only 2,231 theater houses making an average of $4,078 per showing.
 
The last debut for the weekend grabs 4th place by Freestyle Releasing, the nod to Toho Godzilla movies, Dragon Wars. The monster mash movie opened in a respectable 2,275 theaters this weekend taking the fourth spot with $5.3 million in receipts. Much like the 2 of the other 3 top spots, there is no budget listed so we can’t gauge how of a success or failure this kind of opening is...
 
We do know, however, the 5th place film for this box office report is a success. The latest Judd Apatow produced film, Superbad, for New Line pulled in another $5.2 million for this weekend adding to its very successful $111.3 million domestic total. When you take into account that this film’s budget is only $20 mil, Sony and Apatow have scored a clear winner for the slow moving August-September season. Apatow’s producing resume of hits continue to improve.
 
One of the biggest surprising notes of interest in this box office report is the drop off level of Rob Zombie’s Halloween. The MGM (Weinstein) release has gone from 2nd place to 6th place in the space of 6 days. Sure, there were three new openers this week but this horror is still being shown in 3,051 theater houses, more then any of the other films above it. The remake/re-imagining of the Carpenter classic has pulled in $51.2 million in three weeks of release. It’s said that the budget for this film was around $15 million mark so this was still a moderate success for the Weinsteins and Dimension.
 
Continuing to stand steady is the Universal action based installment of Jason Bourne. The third and final installment of the former hitman/spy, Bourne Ultimatum, took another $4.1 million sliding into 7th place this weekend. Bourne, with a budget of 110 mil, has been out in release for seven weeks now and grabbed $216.1 million domestically over that time period. The action film has also taken in another 101.5 million from overseas numbers making a respectable late summer total of $317.7 million.
 
Rogue Pictures follows behind in 8th place with their sports comedy, Balls of Fury. The film dropped 40.9% & 2 spots from last weekend taking in 3.3 million in box office receipts. Over the course of 3 weeks, Christopher Walken’s latest off-ball comedy has slapped 28.8 million in total sales for Rogue.
 
New Line continued performing just “average” with Rush Hour 3, the latest installment starring Chris Tucker and Jackie Chan, pulling in $3.3 million in 9th place. The film whose budget is 140 million has taken in 133.1 million in domestic receipts over the course of the last 6 weeks. With an overseas take of $62.5 mil, it’s clear they’ve crossed the budget line but not by much. Most studios don’t consider a film a success unless their domestic totals beat their budget costs. With this film struggling to get to its cost, it’s clear this hasn’t performed up to what New Line would have desired out of it.
 
Taking up the final place for this box office report is the Universal based foreign success, Mr. Bean’s Holiday. The latest installment of Mr. Bean took another $2.6 million over the weekend making a domestic total of $28.4 million over a four week span here in the states. It’s pulled in an eyebrow raising $189.6 million from overseas sales though making this a clear hit for Rowan Atkinson’s offbeat character.
 
Something to Note: The straight up action film, Shoot ‘Em Up, didn’t even place in its second week of release. The film, starring Clive Owen, Paul Giamatti & Monica Belucci, grabbed only $2.5 million in sales landing in 11th place for the weekend. It has a domestic total of only $10.3 million in 7 days of release.
 
 
 
Rank
Movie
Weekend $
Theaters
Average
Total $
Week #
1
The Brave One
14.0 mil
2,755
$5,087
14.0 mil
1
2
3:10 to Yuma
9.15 mil
2,667
$3,430
28.5 mil
2
3
Mr. Woodcock
9.10 mil
2,231
$4,078
9.1 mil
1
4
Dragon Wars
5.3 mil
2,275
$2,363
5.3 mil
1
5
Superbad
5.2 mil
2,910
$1,786
111.3 mil
5
6
Halloween
5.0 mil
3,051
$1,642
51.2 mil
3
7
The Bourne Ultimatum
4.1 mil
2,611
$1,589
216.1 mil
7
8
Balls of Fury
3.34 mil
2,758
$1,211
28.8 mil
3
9
Rush Hour 3
3.32 mil
2,208
$1,505
133.1 mil
6
10
Mr. Bean’s Holiday
2.6 mil
1,770
$1,500
28.4 mil
4
 
 
 
I’ll keep the same question up as last week to see if anyone else wants to guess which movie wins for the month of October. It was surprising the lack of faith into Steve Nile’s upcoming 30 Days of Night. I would have thought we would have more votes for that one seeing how it’s a vampire movie leading into the Halloween break.
 
Which of these October releases do you think will be the most successful at the box office?
 
  • Feel the Noise (Oct 5)
  • The Heartbreak Kid (Oct 5)
  • The Seeker: The Dark Is Rising (Oct 5)
  • Elizabeth: The Golden Age (Oct 12)
  • Tyler Perry’s Why Did I Get Married? (Oct 12)
  • The Final Season (Oct 12)
  • We Own the Night (Oct 12)
  • 30 Days of Night (Oct 19)
  • Gone Baby Gone (Oct 19)
  • The Comebacks (Oct 19)
  • Rendition (Oct 19)
  • Tim Burton’s The Nightmare Before Christmas 3-D (Oct 19)
  • Saw IV (Oct 26)
  • Run, Fat Boy, Run (Oct 26)
  • Dan in Real Life (Oct 26)
  • Things We Lost in the Fire (Oct 26)
 
 
Note: Addressing some questions here from last week. Snally, not sure why but they’ve moved back Trick ‘R Treat again to 2008. They first moved it back to next year and then moved it back to an October release. Now, apparently, it’s back to 2008 again. The reasoning behind moving a Halloween based movie that’s already been reviewed positively by some horror sites to a 2008 release seems silly…As for not listing Michael Clayton, starring George Clooney, there is some confusion as to how wide a release it will be. First, it was listed as a limited release and now, it’s listed as an “expansion” based wide release. That could mean it may only be hitting 800-1,500 theaters depending on the studio decision. It’s up in the air on Michael Clayton so I kept it off the list for now.
 
 
 
Friday September 21, 2007 Releases:
 
Wide Releases
Resident Evil: Extinction (2,700 Theaters)
Good Luck Chuck (2,500 Theaters)
Sydney White (1,900+ Theaters)
 
Limited Releases
The Assassination of Jesse James by the Coward Robert Ford
Into the Wild
The Jane Austen Book Club
The Last Winter
Transformers on IMAX

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Comments/Responses
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originaldave77 • Sep 16, 2007, 05:31pm •
Hey Jarrod I enjoy these Box Office rundowns. Its become a Sunday afternoon tradition for me!
Looking at the list of October Releases, I think it will be a September release that steals the most money in the month of October: Resident Evil Extinction. But If I had to select from that list, I'll say Saw IV brings home about 65 million over its release.

jppintar326 • Sep 16, 2007, 06:25pm •
Why are you so surprised that Halloween would drop quickly? That is what horror films do. I'm not surprised by this develiopment. The Brave One looks like Death Wish with a woman. However, Jodie Foster has her fans and people will go see her. Why not? She a great actress, possibly the best of her generation.

daforce • Sep 16, 2007, 06:35pm •
Is anyone else perturbed that there are three remakes in the top ten? The three remakes being The Brave One (Death Wish), 3:10 To Yuma, and Halloween.

To answer Jarrod's question...I'd like to see 30 Days of Night do big business, but because it has a story and plot it'll probably wind doing dismally with the A.D.D. audience that goes out and watches movies today. So with that in mind, I'm going to say it's a toss up between Saw 4000, and Tyler Perry's Next Overtly Sappy Movie.

For some reason, those two franchises (yes, I consider Tyler Perry to be a franchise) make money even though the movies are shite.

celt6 • Sep 16, 2007, 06:41pm •
Hey Jarrod, what happened to The Kingdom? Did it do SO little this weekend? Or was it a limited release film? I haven't seen it yet, but a very picky friend gave it a positive review.

As for October, I'm not much of one for straight up horror - I usually don't have time or patience for moronic protagonists and the even more moronic fodder who get slaughtered en route to a cheesy, predictable ending. I do, however, usually like vampire flicks, so I'd like to see 30 Days of Night do well. Sadly, though, I'm guessing that Saw IV will be the winner.

snallygaster • Sep 16, 2007, 07:00pm •
Actually, Halloween took its biggest hit its second weekend out, when it dropped by about 64% - fairly typical for an R-rated horror flick, expecially one with mixed word of mouth.

Brave One does look like a version of Death Wish, but it's doing better than Kevin Bacon's Death Sentence which also looks like a knock-off of Death Wish. That one opened to about $5M in the #8 position and dropped to $400K and #27 in only its third week of release. I guess that says something about the bankability of Bacon vs. Foster.

Thanks for the info on Trick r' Treat and the Clooney movie, Jarrod. I'm still sticking with The Heartbreak Kid remake as the champ for October. Saw IV will do will, but I think the audience will erode compared to previous installments. I agree that Tyler Perry is a franchise, but I don't think this movie will do particularly well since it isn't one of his Madea movies. I'd like to see 30 Days of Night do well, but I have a feeling it's going to do fairly typical October numbers.

celt6, The Kingdom isn't officially released until Sept. 28, but there seems to be a lot of theaters showing "sneak previews" of it this weekend.

Batman777 • Sep 16, 2007, 07:19pm •
Saw 4, due to the success of the earlier 3 movies and the fan base and 30 DofN...I think it will grab people enough with trailer and vamps to go see.....

mlaforcer • Sep 16, 2007, 07:53pm •
I'm going to go with my heart on this one and pick The Nightmare before Christmas 3-D...This is one of my favorite Tim Burton Movies although I will never forgive him for his version of Charley and the Chocolate factory...I do see 30 days of night doing pretty well though...

wessmith1966 • Sep 16, 2007, 08:57pm •
I think "Dan in Real Life" will be the top film for October releases. It's got a great cast and will appeal to a pretty wide audience (chick flick, date movie and appeal to an older audience). The movie's trailer has been playing for a while in the theaters and I hear a lot of "We have to see that" whispers after it's over. I'm looking forward to seeing "30 Days of Night," too, although I don't think it'll do big numbers because of its rating and subject matter.

"The Brave One" was just ok; doubt I would have seen it without Foster in the lead role. She's a great actress, but the movie was forgettable. I'm really disappointed "Shoot 'em Up" hasn't done better; it was just a fun, wild, 90 minute ride. Saw IV will open pretty big because it comes out Halloween weekend, but it'll drop fast and maybe do 65 million total. I don't know about anyone else, but I'm getting tired of these types of horror movies.

Merin • Sep 16, 2007, 09:35pm •
I'm interested to see how poorly the new Resident Evil does.
I'm seeing it, and I'm sure I'll enjoy it, but I got this inkling that it won't do very well.

Muldfeld • Sep 16, 2007, 10:57pm •
3:10 to Yuma and The Brave One both suck. They're just alright, but basically a waste of time at the cinema. The Brave One had a better ending, though.

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