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BRUNO Thaws Ice Age
Bruno Defeats Ice Age 3 at the Box Office. By
Jarrod Sarafin
July 12, 2009
Sacha Baron Cohen as his skit character BRUNO(2009).
© Universal Pictures
When Sacha Baron Cohen’s latest skit-comedy Bruno pulled in $14.4 million on Friday, the winner for this weekend’s box office race seemed to be locked in. It just became a question of “How much?” Then Saturday’s numbers flew in and Universal Pictures found their comedy dropping 38% after just one day of release while insiders began wondering whether Cohen’s film would lose its expected victory after all.
Well, the estimates are officially in and Bruno did indeed win its first weekend but it was a closer race than expected. The film’s estimates has it on top for this report with a tally of $30.4 million in the first three days of theatrical release. With Universal launching the comedy into 2,756 theaters, the opening numbers has it averaging $11,040 with audiences across the nation.
Meanwhile, Fox’s Ice Age: Dawn of the Dinosaurs nearly played spoiler by landing in 2nd place with an estimated $28.5 million in sales. Since these are estimates and they’re known to be $2-3 mil off the mark at times during certain box office races, the animation may find itself closer (if not on top) of the Cohen character by tomorrow. The third Ice Age film currently has a domestic sum of $120.5 million and with the film continuing to pull in great numbers overseas ($191.9), Fox has a worldwide cume of $312.5 million after 12 days of release. Good numbers for a film that reportedly cost only $90 mil to produce.
Paramount and DreamWorks’ Transformers: Revenge of the Fallen continues climbing up the All-Time box office ladders, with the sequel landing in 3rd place with an estimated $24.2 million. The film’s playing on 4,293 theaters so the average is $5,637 per showing with audiences still wanting to see giant robots kicking the shit out of each other.
With this weekend’s estimates the film has a domestic gross of $339.2 million, which is 16th on the All-Time Domestic list. By Tuesday afternoon, it will be in the 14th spot by passing Finding Nemo ($339.7 mil) and The Lord of the Rings: The Two Towers ($341.7 mil). After that it will have its eye on Jurassic Park’s $357.0 million.
The Michael Bay-directed sequel also has a foreign gross of $333.0 million. When combined with its domestic success the film has racked up $672.3 million worldwide after 19 days of release. The film will easily surpass its predecessor’s performance of $708.3 million and enter the top 30 for All-Time Worldwide sometime later this week.
Universal Pictures’ Dillinger tome, Public Enemies, found itself dropping only 44% in its second weekend with an estimated $14.1 million for 4th place. With the Depp-Bale team effort pulling in double digits again, the film has grossed $66.5 million in 12 days. It has also opened in some foreign markets to the tune of $10.0 million. The budget is listed at $100 million.
Walt Disney follows in 5th place with their rom-com, The Proposal. With Ryan Reynolds’ name being plastered all of over the web this weekend as he was announced to lead The Green Lantern, we’re sure the actor is pleased with the performance of his latest credit. “Proposal” pulled in another $10.5 million over the weekend to make for a domestic tally of $113.7 million. Disney should be pleased as the film reportedly only cost $40 million to produce. Same goes for Warner Bros.’ The Hangover, which followed right behind in 6th place. The buddy comedy pulled in another $9.9 million and after six weeks of release, it has an incredible domestic gross of $222.4 million. Considering that the production budget is set at only $35 million, Warner Bros. executives and shareholders must be jumping for joy at the moment.
Here’s the numbers.
| Rank | Movie | Weekend | Theaters | Average | Total | Budget |
| 1 | Bruno | $30.4 mil | 2,756 | $11,040 | $30.4 mil | ---- |
| 2 | Ice Age 3 | $28.5 mil | 4,102 | $6,948 | $120.5 mil | $90 |
| 3 | Transformers 2 | $24.2 mil | 4,293 | $5,637 | $339.2 mil | $200 |
| 4 | Public Enemies | $14.1 mil | 3,336 | $4,230 | $66.5 mil | $100 |
| 5 | The Proposal | $10.5 mil | 3,158 | $3,327 | $113.7 mil | $40 |
| 6 | The Hangover | $9.9 mil | 3,002 | $3,308 | $222.4 mil | $35 |
| 7 | I Love You Beth Cooper | $5.0 mil | 1,858 | $2,691 | $5.0 mil | $18 |
| 8 | Up | $4.6 mil | 2,201 | $2,115 | $273.7 mil | $175 |
| 9 | My Sister’s Keeper | $4.1 mil | 2,444 | $1,710 | $35.8 mil | $30 |
| 10 | The Taking of Pelham 123 | $1.6 mil | 1,116 | $1,434 | $61.4 mil | $100 |
Here’s how the summer releases stack up so far.
Transformers: Revenge of the Fallen Numbers:
Budget: $200 mil
Opening: $108.9 mil
Domestic: $339.2 mil
Foreign: $333.0 mil
Worldwide: $672.3 mil
Angels & Demons Numbers:
Budget: $150 mil
Opening: $46.2 mil
Domestic: $131.3 mil
Foreign: $341.8 mil
Worldwide: $473.1 mil
Night at the Museum: Battle of the Smithsonian Numbers
Budget: $150 mil
Opening: $54.1 mil
Domestic: $170.5 mil
Foreign: $207.1 mil
Worldwide: $377.7 mil
Star Trek Numbers:
Budget: $150 mil
Opening: $75.2 mil
Domestic: $251.9 mil
Foreign: $125.2 mil
Worldwide: $377.1 mil
X-Men Origins: Wolverine Numbers:
Budget: $150 mil
Opening: $85.0 mil
Domestic: $178.5 mil
Foreign: $184.6 mil
Worldwide: $363.1 mil
Terminator Salvation Numbers:
Budget: $200 mil
Opening: $42.5 mil
Domestic: $122.8 mil
Foreign: $227.7 mil
Worldwide: $350.6 mil
Ice Age: Dawn of the Dinosaurs Numbers:
Budget: $90 mil
Opening: $41.6 mil
Domestic: $120.5 mil
Foreign: $191.9 mil
Worldwide: $312.5 mil
Up Numbers:
Budget: $175 mil
Opening: $68.1 mil
Domestic: $273.7 mil
Foreign: $35.3 mil
Worldwide: $309.1 mil
The Hangover Numbers:
Budget: $35 mil
Opening: $44.9 mil
Domestic: $222.4 mil
Foreign: $61.6 mil
Worldwide: $284.0 mil
The Proposal Numbers:
Budget: $40 mil
Opening: $33.6 mil
Domestic: $113.7 mil
Foreign: $21.5 mil
Worldwide: $135.2 mil
Public Enemies Numbers:
Budget: $100 mil
Opening: $25.2 mil
Domestic: $66.5 mil
Foreign: $10.0 mil
Worldwide: $76.5 mil
The Taking of Pelham 123 Numbers:
Budget: $100 mil
Opening: $23.3 mil
Domestic: $61.4 mil
Foreign: $4.8 mil
Worldwide: $66.3 mil
Land of the Lost Numbers:
Budget: $100 mil
Opening: $18.8 mil
Domestic: $48.1 mil
Foreign: $7.2 mil
Worldwide: $55.4 mil
Public Enemies Numbers:
Budget: $100 mil
Opening: $25.2 mil
Domestic: $66.5 mil
Foreign: $10.0 mil
Worldwide: $76.5 mil
Bruno Numbers:
Budget: N/A
Opening: $30.4 mil
Domestic: $30.4 mil
Foreign: N/A
Worldwide: $30.4 mil
As you can see down below, the studios are giving Warner Bros. Pictures’ next Harry Potter installment a wide berth at the box office with no alternative-choice features. The sixth film will have a week and a half to itself before G-Force, The Orphan and The Ugly Truth hits theaters on July 24, 2009.
Wednesday July 15, 2009 Release
Harry Potter and the Half-Blood Prince (4,250+)
Bruno would like to thank Hanso and myself for contributing to his box office success this weekend.
(Hey, hanso, have you seen "Scoop" as well?)