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BRUNO Thaws Ice Age

Bruno Defeats Ice Age 3 at the Box Office.

By Jarrod Sarafin     July 12, 2009

Sacha Baron Cohen as his skit character BRUNO(2009).
© Universal Pictures


When Sacha Baron Cohen’s latest skit-comedy Bruno pulled in $14.4 million on Friday, the winner for this weekend’s box office race seemed to be locked in. It just became a question of “How much?” Then Saturday’s numbers flew in and Universal Pictures found their comedy dropping 38% after just one day of release while insiders began wondering whether Cohen’s film would lose its expected victory after all.
Well, the estimates are officially in and Bruno did indeed win its first weekend but it was a closer race than expected. The film’s estimates has it on top for this report with a tally of $30.4 million in the first three days of theatrical release. With Universal launching the comedy into 2,756 theaters, the opening numbers has it averaging $11,040 with audiences across the nation.
Meanwhile, Fox’s Ice Age: Dawn of the Dinosaurs nearly played spoiler by landing in 2nd place with an estimated $28.5 million in sales. Since these are estimates and they’re known to be $2-3 mil off the mark  at times during certain box office races, the animation may find itself closer (if not on top) of the Cohen character by tomorrow. The third Ice Age film currently has a domestic sum of $120.5 million and with the film continuing to pull in great numbers overseas ($191.9), Fox has a worldwide cume of $312.5 million after 12 days of release. Good numbers for a film that reportedly cost only $90 mil to produce.
Paramount and DreamWorks’ Transformers: Revenge of the Fallen continues climbing up the All-Time box office ladders, with the sequel landing in 3rd place with an estimated $24.2 million. The film’s playing on 4,293 theaters so the average is $5,637 per showing with audiences still wanting to see giant robots kicking the shit out of each other.
With this weekend’s estimates the film has a domestic gross of $339.2 million, which is 16th on the All-Time Domestic list. By Tuesday afternoon, it will be in the 14th spot by passing Finding Nemo ($339.7 mil) and The Lord of the Rings: The Two Towers ($341.7 mil). After that it will have its eye on Jurassic Park’s $357.0 million.
The Michael Bay-directed sequel also has a foreign gross of $333.0 million. When combined with its domestic success the film has racked up $672.3 million worldwide after 19 days of release. The film will easily surpass its predecessor’s performance of $708.3 million and enter the top 30 for All-Time Worldwide sometime later this week.
Universal Pictures’ Dillinger tome, Public Enemies, found itself dropping only 44% in its second weekend with an estimated $14.1 million for 4th place. With the Depp-Bale team effort pulling in double digits again, the film has grossed $66.5 million in 12 days. It has also opened in some foreign markets to the tune of $10.0 million. The budget is listed at $100 million.
Walt Disney follows in 5th place with their rom-com, The Proposal. With Ryan Reynolds’ name being plastered all of over the web this weekend as he was announced to lead The Green Lantern, we’re sure the actor is pleased with the performance of his latest credit. “Proposal” pulled in another $10.5 million over the weekend to make for a domestic tally of $113.7 million. Disney should be pleased as the film reportedly only cost $40 million to produce.
Same goes for Warner Bros.’ The Hangover, which followed right behind in 6th place. The buddy comedy pulled in another $9.9 million and after six weeks of release, it has an incredible domestic gross of $222.4 million. Considering that the production budget is set at only $35 million, Warner Bros. executives and shareholders must be jumping for joy at the moment.  
Here’s the numbers.

$30.4 mil
$30.4 mil
Ice Age 3
$28.5 mil
$120.5 mil
Transformers 2
$24.2 mil
$339.2 mil
Public Enemies
$14.1 mil
$66.5 mil
The Proposal
$10.5 mil
$113.7 mil
The Hangover
$9.9 mil
$222.4 mil
I Love You Beth Cooper
$5.0 mil
$5.0 mil
$4.6 mil
$273.7 mil
My Sister’s Keeper
$4.1 mil
$35.8 mil
The Taking of Pelham 123
$1.6 mil
$61.4 mil

Here’s how the summer releases stack up so far.
Transformers: Revenge of the Fallen Numbers:
Budget: $200 mil
Opening: $108.9 mil

Domestic: $339.2 mil
Foreign: $333.0 mil
Worldwide: $672.3 mil
Angels & Demons Numbers:
Budget: $150 mil
Opening: $46.2 mil

Domestic: $131.3 mil
Foreign: $341.8 mil
Worldwide: $473.1 mil
Night at the Museum: Battle of the Smithsonian Numbers
Budget: $150 mil
Opening: $54.1 mil

Domestic: $170.5 mil
Foreign: $207.1 mil
Worldwide: $377.7 mil
Star Trek Numbers:
Budget: $150 mil
Opening: $75.2 mil

Domestic: $251.9 mil
Foreign: $125.2 mil
Worldwide: $377.1 mil
X-Men Origins: Wolverine Numbers:
Budget: $150 mil
Opening: $85.0 mil

Domestic: $178.5 mil
Foreign: $184.6 mil
Worldwide: $363.1 mil
Terminator Salvation Numbers:
Budget: $200 mil
Opening: $42.5 mil

Domestic: $122.8 mil
Foreign: $227.7 mil
Worldwide: $350.6 mil
Ice Age: Dawn of the Dinosaurs Numbers:
Budget: $90 mil
Opening: $41.6 mil

Domestic: $120.5 mil
Foreign: $191.9 mil
Worldwide: $312.5 mil
Up Numbers:
Budget: $175 mil
Opening: $68.1 mil

Domestic: $273.7 mil
Foreign: $35.3 mil
Worldwide: $309.1 mil
The Hangover Numbers:
Budget: $35 mil
Opening: $44.9 mil

Domestic: $222.4 mil
Foreign: $61.6 mil
Worldwide: $284.0 mil
The Proposal Numbers:
Budget: $40 mil
Opening: $33.6 mil

Domestic: $113.7 mil
Foreign: $21.5 mil
Worldwide: $135.2 mil
Public Enemies Numbers:
Budget: $100 mil
Opening: $25.2 mil

Domestic: $66.5 mil
Foreign: $10.0 mil
Worldwide: $76.5 mil
The Taking of Pelham 123 Numbers:
Budget: $100 mil
Opening: $23.3 mil

Domestic: $61.4 mil
Foreign: $4.8 mil
Worldwide: $66.3 mil
Land of the Lost Numbers:
Budget: $100 mil
Opening: $18.8 mil

Domestic: $48.1 mil
Foreign: $7.2 mil
Worldwide: $55.4 mil
Public Enemies Numbers:
Budget: $100 mil
Opening: $25.2 mil

Domestic: $66.5 mil
Foreign: $10.0 mil
Worldwide: $76.5 mil
Bruno Numbers:
Budget: N/A
Opening: $30.4 mil

Domestic: $30.4 mil
Foreign: N/A
Worldwide: $30.4 mil
As you can see down below, the studios are giving Warner Bros. Pictures’ next Harry Potter installment a wide berth at the box office with no alternative-choice features. The sixth film will have a week and a half to itself before G-Force, The Orphan and The Ugly Truth hits theaters on July 24, 2009.
Wednesday July 15, 2009 Release
Harry Potter and the Half-Blood Prince (4,250+)


Showing items 1 - 10 of 25
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StarlightGuard 7/12/2009 4:59:24 PM

Bruno would like to thank Hanso and myself for contributing to his box office success this weekend.

(Hey, hanso, have you seen "Scoop" as well?)

Wiseguy 7/12/2009 5:02:38 PM

Well records are meant to be broken. As we've seen this decade, ever since Spiderman it seems like a bunch of records just keep dropping especially if you don't account for inflation

I liked Transformers but "it" passing TwoTowers is an insult. Not that it matters to me I don't get any money either way

I think the success of The Hangover is over-shadowing The Proposal's own success. The film is quite good and funny IMHO

Wiseguy 7/12/2009 5:47:14 PM

Must say that Bruno's downhill slide was pretty funny, you rarely see that. I think the people that were offended put the word out after Friday hence the decline. I thought it was hilarious.


The scene with the model claiming how difficult her job was and the difficulty of walking and turning had me in stitches

Saying Tom Cruise, John Travolta and Kevin Spacey are "straight". Love the sarcasm

The parents willing to exploit their kids for Hollywood fame. Woman willing to have her kid drop 20 pounds in a week and have lipo-suction, be around machinery. Willing to have the kid dress as a nazi and wheel another into an oven. I wish he would've done more here.

Bin Laden looks like a dirty wizard

Showing, as if we didn't know, how stupid Paula Abdul is

The self-defense class to protect himself from a man wielding a dildo

The baby being a dick magnet

The ad agency with the airhead chicks that don't know shit about needy causes to showcase the disconnect.

There's a lot more. The movie was really really funny. The funniest film so far this year IMO but definitely too much for some people. So if you're not easily offended and don't mind some penis dancing I highly recommend it.

I can't wait for the extended cut dvd where I hope they show a lot of the stuff edited out plus Latoya Jackson's scene

We saw it Saturday and I still laugh when I think about some of the parts

hanso 7/12/2009 5:54:13 PM

Funkyziet mit Bruno!!  Starlight knows whats up.  Bruno was funny, shocking and nasty.  The film ain't for everybody, especially if you got problems with gay imagery. 

I laughed my ass off and Sacha Baron Cohen has balls to do the shit he tried in this movie. You could see people get squeamish with some of the stuff Bruno was doing but I think if 'sit had been straight sex stuff that was going on they wouldn't have had such big a reaction.  That's the point I guess Cohen was trying to make.

I know homophobia probably kept some people from seeing this film but I also see all the sex shit that was going down in the movie regardless if it was straight or gay keeping others from seeing it.

The Mrs. fucking hated the film, I'm talking loathed that shit.  She got pissed I took her to see it so I also saw The Proposal to make up for Bruno.

Pretty good flick, wish they would've shown Bullock nude but whatcha gonna do?  Kept picturing Reynolds in the GL custome.


hanso 7/12/2009 5:58:44 PM

Wise you fuckin right man.  I can't wait for the unrated DVD either, see all the stuff that ended up in the cutting room floor cause it was deemed to nasty.  I've been remembering parts from the film the entire weekend and laughing at all the crazy shit he pulled.

I do disagree with the best comedy though, I thought the Hangover was better.


I thought the S&M scene was pretty funny, especially when he started saying he was about to buy Mr. Magorium's by accident cause he had farted and the remote was up his ass. LOL.

Flint521466 7/12/2009 6:04:43 PM

Bruno killed me!  Harrison Ford's "cameo" & the Swingers Party stick out in my mind.  That chick was whippin' the U.S. shit out of him! 

almostunbiased 7/12/2009 6:04:47 PM

Ok I saw The Hangover finally.  Funniest movie I have ever seen in my life.  It helps that I've taken several trips to Vegas and I know just how crazy it can get.  Nothing like this for sure though.  The movie just gets funnier as it goes.  I totally recommend it.

StarlightGuard 7/12/2009 6:07:08 PM

Do you want a glass of champagne? Yes, but just half a glass. It makes me giggly.

God I'm still laughing my ass off at this flick, it is the most outrageous, most graphic, most unpredictable piece of madness I've ever encountered.


Yeah, there were lots of male parts...but I look at it like this -- being a guy, it's not like we haven't seen one before.

Just never saw one dance and talk before.

There were four people in my theater.  Myself, one other guy (who struck me as being fabulous) and two girls.

Just the four of us, but we filled the theater with laughter.

But the funniest bit was, while Elton John is sitting on a piano bench mexican during the song, a group of children came in with two adults. I looked at the illuminated display over the door as I left, it had changed to read Ice Age 3. I broke out laughing right there.

Flint521466 7/12/2009 6:08:20 PM

Now that you mention the S&M scene, did any of you notice the brown handprints on the plastic tarp that covered the hotel room?  I almost pissed my pants.

Wiseguy 7/12/2009 6:20:01 PM

damn hanso, yeah that shit was funny as hell and the reaction from the employees was priceless.

The reaction from the mma fans was funny too. But they did pay to see semi-nude men hug and pound each other, basically

The end number wasn't that funny to me with the exception of Bono's reactions and looks

Haven't seen The Hangover so can't compare. But I usually find this sort of unscripted comedy funnier cause it shows people's true reactions in uncomfortable situations. "Real" comedy in a sense. I'm checking out The Hangover tomorrow

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