Burger King giving SIMPSONS the royal treatment

By: Jennifer H. Tomooka
Date: Monday, October 14, 2002
Source: VARIETY

VARIETY announced today that fast-food giant Burger King has reached an agreement with Twentieth Century Fox Licensing & Merchandising for an impressive promotional campaign built around the SIMPSONS. The campaign will begin with a Halloween-themed promotion, but BK plans to extend its SIMPSONS-themed promotions beyond Halloween, with new campaigns launching in November and December.

THE SIMPSONS Creepy Classics toys are already available via kid's meals at BK. The toys will be tied to classic horror flicks, with SIMPSONS characters mimicking such feature icons as Frankenstein or King Kong.

And it's not just the kids that get to have all the fun. BK is serving up a SIMPSONS-inspired "Freaky Float" (an Orange Creamsicle-flavored shake) for adults. All of BK's promotions are indirectly promoting the November 3 SIMPSONS Halloween special, "Treehouse of Horror XIII," airing on Fox.

BK has yet to release information on the November and December SIMPSONS promotions.

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