MarvelEnterprises and Burger King announced Tuesday that comic fans will soon findspecial X-Men: Evolution premiums at their local Burger King restaurants.
Fans of theanimated show can order up a "Big Kids' Meal" and receive collectiblefigures and innovative CD-ROMs which contain "Dot-Comics" with theirfood. The Dot-Comics feature X-Men Evolution characters in a comicbook adventure as well as superhero training games and other fun activities.
"This isthe highest quality Kid's Meal premium I have ever seen. It offers consumersstimulation on all levels by utilizing the multimedia capabilities of a CD-ROMalong with the historically popular collectible figure," said Russ Brown,senior vice president, consumer products, promotions and media sales. "Thebroad-based appeal of the X-Men characters is at an all-time high,due to the success of the X-Men movie, X-Men comics, and of coursethe top-rated animated series X-Men: Evolution. This partnershipwith Burger King Corporation is a perfect opportunity to capitalize on thisbuzz."
The Burger King X-MenEvolution promotion will feature eight authentically crafted X-Menfigures -- molded after the popular characters Cyclops, Wolverine, Nightcrawler,Rogue, Toad, Quicksilver, Mystique and Magneto -- each sold with its ownindividual base and CD-ROM. The base doubles as a viewfinder that will enableviewers to learn more about the corresponding character. The CD-ROM componentwill fully immerse users in the X-citing X-Men universe through several extras:
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The Kid's Mealwill also come packaged with a $3.00 mail-in rebate coupon for Activision'sGame Boy Advance video game - X-Men: Reign of Apocalypse (rated "E" forEveryone).
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