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"Casino Royale" makes big splash with DVD sales
By Karl Schneider
March 22, 2007
CASINO ROYALE
© MGM
According to the Hollywood Reporter,
Casino Royale took the top position on the national DVD sales and rental charts the week ending March 18.
The film, which grossed $167 million in theaters, bumped last week's top seller and renter, 20th Century Fox's
Borat, to the No. 3 spot on Nielsen VideoScan's First Alert sales chart and No. 2 on Home Media Magazine's video rental chart.
As for sales,
Casino Roayle outsold
Holiday by more than 3-to-1; in rental stores,
Holiday generated an estimated $8 million in revenue, compared with $9.2 million for
Casino Royale.
KJ's Take: Casino Royale is probably the most successful Bond film of all time, which is good since I loved the more realistic feel.