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CHRISTMAS Celebrates Early
Disney's A Christmas Carol Debuts in 1st place. By
Jarrod Sarafin
November 09, 2009
Jim Carrey as Ebenezer Scrooge in Robert Zemeckis' DISNEY's A CHRISTMAS CAROL(2009).
© Walt Disney Pictures
Every passing year it seems as if large corporations across the nation begin sneaking in those Christmas shopping ads (and seasonal lit displays) earlier than what we expect. And a lot of those business establishments can now thank Walt Disney Pictures for throwing a holiday-spirited kick in the gut by inserting A Christmas Carol into the first weekend after Halloween.
The studio launched Robert Zemeckis’ latest motion-capture 3-D feature film into 3,683 theaters and found an estimated $31.0 million as a result. And while that’s a decent opening, it fell short of Disney’s early expectations for a film which reportedly cost $200 million to produce. Still, large budget aside, it will have nearly two months of box office reports to take advantage of its seasonal target audience and bring financial cheer to the house that Walt and Mickey built.
Following in 2nd place is Michael Jackson’s This Is It. The Sony release pulled in another $14.0 million on 3,481 theaters across the nation and grabbed an extra $29 million overseas, making it the 1st place winner for this weekend’s international race. With the latest numbers in the bag, it has a domestic tally of $57.8 million and a foreign gross of $128.6 million. Obviously, a very successful release for Sony Pictures, who’s decided to keep it showing across the globe despite the film initially being billed as a limited engagement.
Overture Films takes the 3rd spot with the debut of their comedy, The Men Who Stare at Goats. The George Clooney release landed an estimated $13.3 million on just 2,443 theaters, which has it coming in with an average of $5,448 per showing. A very decent opening three days for a film which cost only $25 mil to produce and the second Overture release in as many months that looks to be profitable, following October’s Law Abiding Citizen ($60.8 mil).
Universal Pictures launched their alien abduction tale, The Fourth Kind, into 4th place with an estimated $12.5 million in receipts. The first three weekend’s numbers has it averaging $4,955 for audiences and while there’s no budget to judge its debut off of, it’s likely not a bad launch.
Paramount Pictures is nearing the $100 million boundary with their supernatural phenomenon, Paranormal Activity. The film, which cost just $15,000 to make and reportedly $11 mil to market, scared up another $8.6 million in the 5th spot to make for a domestic cume of $97.4 million.
The last new wide release to mention is Warner Bros. Pictures’ debut of The Box. Richard Kelly’s latest production was launched into 2,635 theaters over the weekend and found an estimated $7.8 million in cash. While it’s obviously not a stellar debut, the positive side for the studio is that the budget is listed at only $25 million.
The biggest story for this report is Lionsgate Films’ limited release of Precious: Based on the Novel “Push” by Sapphire. The film somehow found $1.8 million on just 18 screens in its first weekend of limited release, which has it as the new record holder for a film’s average ($100,000 per showing). The studio plans to expand the film into more theaters later this month.
| Rank | Movie | Weekend | Theaters | Average | Total | Budget |
| 1 | A Christmas Carol | $31.0 mil | 3,683 | $8,417 | $31.0 mil | $200 |
| 2 | Michael Jackson’s This Is It | $14.0 mil | 3,481 | $4,022 | $57.8 mil | ---- |
| 3 | The Men Who Stare At Goats | $13.3 mil | 2,443 | $5,448 | $13.3 mil | $25 |
| 4 | The Fourth Kind | $12.5 mil | 2,527 | $4,955 | $12.5 mil | ---- |
| 5 | Paranormal Activity | $8.6 mil | 2,558 | $3,362 | $97.4 mil | $15,000 |
| 6 | The Box | $7.8 mil | 2,635 | $2,981 | $7.8 mil | $25 |
| 7 | Couples Retreat | $6.4 mil | 2,857 | $2,250 | $95.9 mil | $70 |
| 8 | Law Abiding Citizen | $6.1 mil | 2,474 | $2,495 | $60.8 mil | $50 |
| 9 | Where the Wild Things Are | $4.2 mil | 2,756 | $1,533 | $69.2 mil | $100 |
| 10 | Astro Boy | $2.5 mil | 1,918 | $1,349 | $15.0 mil | $65 |
Friday November 13, 2009 Releases:
Wide
2012 (3,000+)
Pirate Radio (900)
Limited
The Fantastic Mr. Fox
Uncertainty
Women in Trouble
Stare at goats was pretty good. Seems odd with such a low budget for all the names in that. Maybe there is a profit deal going?
It does seem way too early for a Christmas pic. Guess it does not matter if it makes budget or not to me since we all know the story. An obvious money grab for the jumpstart of the holidays.