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CLOVERFIELD Monster Attacks January Records

The Paramount monster flick lands in top spot.

By Jarrod Sarafin, News Editor     January 20, 2008


The Monster takes a bite out of the Big Apple in CLOVERFIELD(2008).
© Paramount
In the final thoughts of last weekend’s box office report, I put up the January-opening record holder as only being 35 million, which clearly seemed ripe for the taking. Seven days later, we have a new January-record holder, a new MLK holiday record holder and a new monster franchise…
 
After 8 months of countless television spots, teasers, interviews and viral marketing, Paramount has officially cashed in on its new monster franchise Cloverfield by taking 41.0 mil over the first 3 days of the 4-day weekend. The studio opened the film on 3,411 theaters so this points to an impressive average per showing rate of $12,019. When you consider its running time at only 84 minutes, meaning there’s most likely 6-7 showings per day, these kinds of numbers are impressive. The budget for the film sits at just 25 million so this is clearly a profitable venture for the studio. By the end of the 4 day holiday, the domestic gross alone will be at twice its listed price tag. When you consider the 20-25 million for marketing attached on top of it, Paramount will be dead even after only 4 days of release, which leaves the rest of its domestic release and its international run solely for the profit margins.
 
Previous record holder for the MLK holiday was Black Hawk Down, which grabbed only 33.6 mil over a 4-day span. Previous record holder for January opener was Star Wars: Special Edition taking in 35.9 mil.
 
The creature-feature wasn’t the only one with impressive numbers this weekend. Fox’s 27 Dresses may not have had a chance at capturing first but it clearly took advantage at being an alternative choice for audiences. The film grabbed 22.4 mil on 3,057 theaters across the nation, which has its average per showing at a respectable $7,336. Fox didn’t release a budget for the film but it’s not likely too high, which marks this as a successful debut.
 
 Following in 3rd place is last week’s champion, The Bucket List from Warner Bros. The Freeman-Nicholson team pulled in another 15.1 mil in its second week, which has its total domestic run at 42.7 mil. When you consider that the budget is only 45 mil, this is yet another success for WB as well.
 
Juno continues to hold steady and pull in strong numbers even entering its seventh week of release. The film lands in 4th place this weekend by tallying another 10.2 mil in cash on its 2,534 theaters. It has only another 14 mil to go before it hits the 100 mil mark for Fox.
 
 Meanwhile, Disney’s National Treasure: Book of Secrets will hit the 200 mil mark sometime tomorrow, a clear selling point that the franchise will continue. This week, it landed in 5th place, digging up another 8.1 mil in receipts. In its fifth week of release, the film only dropped 27.9% from its previous weekend totals. Internationally, it has another 127.0 mil in cash which has its worldwide gross at 325.0 mil.
 
The largest percent drop for this weekend is First Sunday, which had 56% less sales in its second week of release. The Sony Screen Gems film pulled in another 7.8 mil, landing in 6th place for this box office report. Large drop or not, it’s hard to say whether this film is a failure or a success since no budget is released for it. I’d say it’s about par because Screen Gems has a habit of keeping their budgets very low and the film has 28.4 mil in 10 days of release. It will end up as a profitable venture for the studio.
 
Time to talk about the last film to debut this weekend, Overture’s Mad Money. The crime-comedy opened up this weekend in 7th place by pulling in only 7.7 mil in change. That may seem a good set of numbers for a gambler (777) but it’s very hard to see anything positive worth saying from an analysis perspective.
 
Fox’s Alvin and the Chipmunks follows behind in 8th place, taking in another 7.0 million in receipts over the last three days. I mentioned above how NT2 will hit the 200 mil mark tomorrow? Well, Fox is doing the very same most likely with this film by Monday night or Tuesday afternoon. The studio only shelled out 65 mil to create this flick and totaled 196.3 mil here in the states. It also has another 81.7 in overseas sales. Yep, a worldwide gross 278.1 million and a budget of only 65. Fox executives are singing right along with their chipmunks.
 
Which brings us to yet another monster hit…WB’s I Am Legend. Like NT2 and Alvin, this was another blockbuster for the studio. Both Legend and Alvin have been on the market for 6 weeks and each week, they stay side-by-side in the box office report by pulling in steady-strong numbers. This weekend, it grabbed another 5.1 mil on its 2,525 theaters. It has 247.6 mil domestically and another 221.4 from overseas. Hard to say whether it will hit the 500 mil mark worldwide because WB has begun pulling its theaters but 469.2 million is what it is…
 
Atonement loves that 10th place. For weeks, it has stayed consistently in the final spot and this weekend is no different. Focus expanded it on 341 more theaters this week and it pulled in another 4.7 mil in its seventh week of release. It has a domestic gross of 31.8 mil.
 
 
 
Rank
Movie
Weekend $
Theaters
Average
Total $
Budget
Week
1
Cloverfield
41.0 mil
3,411
$12,019
41.0 mil
25
1
2
27 Dresses
22.4 mil
3,057
$7,336
22.4 mil
-
1
3
The Bucket List
15.1 mil
2,915
$5,197
42.7 mil
45
4
4
Juno
10.2 mil
2,534
$4,044
85.3 mil
-
7
5
National Treasure: Book of Secrets
8.1 mil
2,963
$2,749
198.0 mil
-
5
6
First Sunday
7.8 mil
2,213
$3,524
28.4 mil
-
2
7
Mad Money
7.7 mil
2,470
$3,117
7.7 mil
-
1
8
Alvin and the Chipmunks
7.0 mil
2,962
$2,363
196.3 mil
60
6
9
I Am Legend
5.1 mil
2,525
$2,021
247.6 mil
-
6
10
Atonement
4.7 mil
1,291
$3,686
31.8 mil
-
7
 
 
 
 
 
Friday January 25, 2008 Releases:
 
Wide Releases
Rambo (2,800+ theaters)
Meet the Spartans (2,600 theaters)
Untraceable (2,300 theaters)
How She Move (1,500 theaters)
 
Limited Releases
The Air I Breathe
4 Months, 3 Weeks, 2 Days
U2 3D
 
Expanding Releases
Michael Clayton (1,000 theaters)
No Country for Old Men (1,500 theaters)

COMMENTS AND RESPONSES

Showing items 1 - 10 of 89
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theCOLLECTOR 1/20/2008 12:20:29 PM
LOL! Riiight. Lets look at January Records, lets not put into account Inflation or anything, because that doesn't matter. I paid freaking TWENTY FOUR dollars for TWO Tickets Last night. Why didn't you mention how it dropped on Sat? honestly, I do not see the profit! With SOOOOO much Viral and ads for this film, it had to a lot more than this. I do grant that they used cheapo cameras compared to Studio Cameras, but still. LOL. Yeah....no politics here!
akiraakobus 1/20/2008 12:35:19 PM
Thats great for Cloverfield it was an awesome film, and I plan on seeing it again tommorrow. With a budget of $25 million and a $41 million opening 3 days plus very positive word of mouth this film should do very well in the U.S. and internationally. On a seperate note as I check boxoffice numbers Uwe Boll's newest pathetic joke Dungeon Siege, dropped to #23 this weekend only making $735,000 for the whole weekend bringing his $60 million production to a laughable $4.3 million so far. Just thought that bit of news should make the other Boll haters like myself happy.
hanso 1/20/2008 12:42:02 PM
You don't see the profit? You do realize that even if the studio spent $20 mil advertising the film, Cloverfieldwill have it's cost plus advertising covered by tommorow, meaning everything from Tuesay on out it's profit.
LOTRSUXS 1/20/2008 12:50:31 PM
I saw this movie before opening weekend, i knew it was gonna open big, but at the same time, word of mouth is gonna kill it. I thought the movie was cute, but it was disposable entertainent, meaning i won't see it again, and most likely i will forget about it soon, just like beowulf....
Hobbs 1/20/2008 12:55:47 PM
I disagree with you LORTSUXS, word of mouth is split. You talk as if everyone hated it. I liked it as well as other people on here. Even if it makes 1/2 of what it did next weekend this thing is still a huge hit. Just curious what everyone was expecting with this movie? Long ago it was reported to be like a blair witch camera, Godzilla destroying manahattan type story told from a civilians perspective. I would have to say that's pretty much what we got.
chaotic 1/20/2008 12:56:46 PM
Cute? LOL.
LOTRSUXS 1/20/2008 1:09:32 PM
Yeah cute.. Tee-hee.. Anyways, im basing my opinion on the fact that the theatre that i work for, which is one of the busiest theatres in southern california, had the last two shows of cloverfield dropped in attendance at least 40 percent, that is a big drop for a saturday night, and i made sure to catch the reaction of the audience as soon as the movie was over, and let me tell you, most were pissed, we even had to give refunds half way through the show.. And no, im not saying it was a bad movie, but i do think most of the general audience will not come back for repeat business
Wiseguy 1/20/2008 2:40:03 PM
Happy to see it's doing so well. I'm actually going back to see it again. Hanso is right, most of the money it makes from here on out is just profit and it hasn't gone to the overseas markets yet. It's going to make a killing.
laforcer69@yahoo.com_home 1/20/2008 2:40:41 PM
it does not matter if it does not do repeat business because domestic and worldwide sales the first time around will assure this movie makes a killing, I guess I'm saying if everyone who was interested in seeing this movie and only sees it once, will assure this movie makes it's money back plus allot more...
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