Comicscape: The Ever-Expanding Comic-Con
By: Kurt AmackerDate: Wednesday, August 06, 2008
San Diego Comic-Con International 2008 ended last week with the usual fanfare. Comic book and Hollywood talents alike came together to mingle with over 100,000 fans. Those fans learned about the next year’s slate of comics, movies, television shows, video games, and toys. Comic-Con has grown exponentionally over the past few years, as comics and genre media—science fiction, fantasy, horror, and the like—have come out of the closet and into mainstream consciousness. Last year’s convention hosted over 125,000 fans. The numbers are still out for this year’s con, but every single pass was sold out in advance of the event. It began in 1970 as an event with 300 fans at the U.S. Grant Hotel to see Jack Kirby, Ray Bradbury, and A.E. Van Vogt. But, it has expanded into a pop culture extravaganza featuring both comic creators and A-list Hollywood talent. The crowds are so dense that it proves impossible to walk without bumping into Boba Fett and Captain Jack Sparrow en route to stand in line for 30 minutes for a snack. B-list talent from Penthouse models to small-time professional wrestlers man tables to sign autographs. Comic publishers hawk their wares and show off their talent, trying to recoup some of the cost of attending the event. Fans wait in giant lines to see panels featuring talent from movies coming out in the summer of next year. San Diego Comic-Con International has become an all-out pop culture convention, with appearances by Nickelodeon, Sony, Fox Home Entertainment, and even the United States Postal Service. The comics are still there, of course. But, has Comic-Con simply grown too large? Has it moved away from its original focus on comics, a far narrower field of movies, and science fiction literature?
First of all, any cries to return Comic-Con to its roots post-haste should be silenced. Comic-Con responds to market forces. The organizers have a panel for Terminator: Salvation because they know that fans will attend. If it someone is willing to pay for it, someone else will usually sell it to them. When events succeed, they tend to grow. Attempts to “rein in” an expanding force like Comic-Con out of principle may satisfy a handful of purists. But, trying to contain an event that continues to grow will often raise the ire of those attendees that want things bigger and better. One wonders how an event as large as Comic-Con could even be reduced in size. The organizers could restrict vendors and presenters to those only meeting a more restrictive criterion. Maybe they could sell fewer passes. Perhaps A-list actors could be banned in favor of aging red-shirt extras on Star Trek. Be serious, please. No one wants any of those things. Anyone that reads Marvel comics will very likely be up for seeing Hugh Jackman at a panel about the new Wolverine movie. The forthcoming Watchmen film generated a huge amount of buzz on the convention floor this year. And, while movies have largely edged out comics for fan attention, that reflects the state of the market as well. Fans are often more excited for cinematic adaptations than the comics that they’re based on. Perhaps it shouldn’t be that way, but it is.
Efforts to contain the event will likely fall flat. Granted, there is something to be said for reducing the number of available passes for safety reasons. One can only imagine what would happen if a fire broke out in the San Diego Convention Center with 125,000 fans crammed against each other. But, that still doesn’t fix a few of the problems that both exhibitors and fans face. Over at The Comics Reporter, IDW President Ted Adams stated that 2008 might have been the company’s last appearance at Comic-Con. Essentially, it boils down to costs versus benefits. Adams states that the cost of running a booth, the extra labor required leading up to the event, and the inevitable delays in his publication schedule effectively overwhelm the financial and marketing benefits. He feels that attending Comic-Con just to maintain a visible presence there may not make much of a difference in the long run. A range of industry professionals and a few fans reacted in another story. Some felt that IDW, a company based in San Diego, should have no problem finding a more cost-effective way to attend Comic-Con. Others simply chalked up the experience as a marketing cost that ultimately attracts new readers. A few complained that IDW just runs its booth poorly and should find a way to increase sales on the floor by reaching out to fans more directly—more talent to meet and greet, more convention-exclusive comics, and an overall friendlier presence. One can agree or disagree with Mr. Adams and his uncertainty about IDW’s future at Comic-Con. However, he has a point or two. The event has grown so large that it almost seems like no one can see or sell anything. No fan really wants to wait two hours to get into a panel to see a couple of movie stars. Some will certainly endure standing in a line for a while, but it’s very likely not what they wanted out of Comic-Con. And, if IDW has difficulty selling enough comics there to justify the experience, imagine what it’s like for the hundreds of smaller independent presses and creators.
It’s easy to loudly declare that Comic-Con needs to get back to its roots and focus on comics, literature, and a narrower selection of films. But, such a restrictive criterion makes little sense in an age where media forms interact with each other constantly. Iron Man is in comics, a movie, an animated series, and a few video games. Honestly, try to find a purist that likes comics and completely ignores licensed properties in other media. It makes perfect sense to greet the lead actor in a cinematic comic adaptation with appropriate fanfare. Whether other non-comic films should be included at Comic-Con is certainly debatable, but most comic fans enjoy other kinds of genre fiction, and movies have been part of the event from the beginning. George Lucas premiered the trailer for The Empire Strikes Back there. But, with the overwhelming focus on movies and other media, it seems that many deserving comic creators, publishers, and fans are getting squeezed out. There are simply too many people at a single event for anyone but a comparable few people to be satisfied. And yet, the fans and industry deal with it and keep buying and selling. As with the crossover conundrum, the problem is an outgrowth of commerce, not principle. Any efforts to contain the event will defy the demands of the market. But, there is clearly a problem. The focus has shifted too far away from comics to other media. When a larger independent publisher like IDW questions the benefit of attending, it doesn’t bode well for the future of sequential art at Comic-Con. But, if everyone keeps buy the product as is, then it simply won’t change. If the market wants to see the presence of proper comic books to be diminished in favor of other media, then San Diego Comic-Con International may want to change its name.
Before we conclude: the first issue of my miniseries Dead Souls has received a positive review by no less than Alan Moore, who stated, "Even with Eastern European heavy-hitters Vlad Tepes, and Erzsebet Bathory as the deathless vigilantes of the title, the main character that emerges through this narrative is that of New Orleans herself – a Gothic beauty who moves to the rhythms of trad jazz, wearing her bruises and bereavements, her steamy history, and her wild voodoo nights with pride, with passion. A fascinating debut that delivers much and promises a great deal more." The comic is available for the website of my publisher, Seraphemera Books. The book is now in stock. Amazon.com will also have copies shortly. Comic stores throughout the New Orleans area have the book for sale. In the coming weeks, the book will be available in more stores, both locally and nationally. Add me at www.myspace.com/deadsoulsnola for regular updates. I will have t-shirts available shortly as well.
The signing and reception of Dead Souls #1 at Poet’s Gallery on Saturday was a phenomenal success. The room was packed, and we managed to sell nearly 50 copies over the course of about three hours. Not bad for a first book released on a small press, I’d say. I will be signing copies of Dead Souls #1 at the Seraphemera Books booth at Convergence 14 in Ybor City, Florida, on Saturday, from 12:00 p.m. until 5:00 p.m., in the vendor’s room. The book will be available on Sunday at the booth, but I may not be present. I hope to meet a few of you there.
The Spinner Rack
By Ben Johnson and Kurt Amacker
DARK HORSE COMICS
Buffy The Vampire Slayer #17 $2.99
Creepy Archives HC $49.95
Ben:Otherwise known and Kurt’s Secret Thoughts.
Kurt: They’re hardly secret, mate.
Grendel God & The Devil TP $29.95
Mask Omnibus TP Vol 01 $24.95
Star Wars Dark Times TP Vol 02 Parallels $17.95
Ben:I know it’s a cartoon, but the lack of fanfare for Clone Wars, the new movie soon to be released, is astounding.
Kurt: Maybe everyone’s just burned out on the whole prequel trilogy, but I’m kind of surprised this hasn’t seen more of a fanboy response. Still, I’m looking forward to it.
Usagi Yojimbo Ltd Ed HC Vol 22 Tomoes Story $59.95
DC COMICS
Army @ Love The Art Of War #1 (Of 6) (MR) $2.99
Authority #1 $2.99
Ben:I’m waiting for the next re-launch coming this fall.
Countdown Arena TP $17.99
Detective Comics #847 RIP $2.99
DMZ TP Vol 05 The Hidden War (MR) $12.99
Ben:It’s always in the last place you look.
Final Crisis #1 Directors Cut Special $4.99
Ben:Not so much.
Kurt: Unless this a director’s cut in the vein of, say, Bladerunner, I’m not interested.
Final Crisis #3 (Of 7) $3.99
Flash The Wild Wests HC $24.99
Ben:If I could get this Delorean up to 88MPH I would do just that, starting with Annie Oakley.
Hawkman Special #1 $3.50
Ben:Lame character with a side of wings.
Kurt: I could go for some wings right now.
Hellblazer Presents Chas The Knowledge #2 (Of 5) (MR) $2.99
House Of Mystery #4 (MR) $2.99
Infinity Inc #12 $2.99
Jack Of Fables #24 (MR) $2.99
Jonah Hex #34 $2.99
Looney Tunes #165 $2.25
Manhunter #33 $2.99
Nightwing #147 RIP $2.99
Ben:I really hate crossovers.
Robin #176 Rip $2.99
Ben:I really hate crossovers.
Showcase Presents House Of Secrets TP Vol 01 $16.99
Storming Paradise #2 (Of 6) $2.99
Kurt: When one of my Sunday school teachers asked where I was going when I died, this is what I answered.
Supergirl #32 $2.99
Tenjho Tenge Vol 17 (MR) $9.99
Ben:This is either more manga, or something you get for 5 bucks in a back alley in Tijuana.
Kurt: I thought we agreed not to discuss that, Senor Johnson.
Tor #4 (Of 6) $2.99
Trinity #10 $2.99
Vertigo Double Shot #1 (Hom/Yl) $2.99
Ben:It will knock you on your ass!!!
Kurt: Somebody bring the bottle of Tullamore Dew?
Vinyl Underground #11 (MR) $2.99
War That Time Forgot #4 (Of 12) $2.99
World Of Warcraft HC Vol 01 $19.99
Kurt: All right, I’ll be fair for one week. Is this any good?
IMAGE COMICS
Amory Wars II #3 (Of 5) $2.99
Brit TP Vol 02 AWOL $14.99
Invincible #50 2nd Ptg (Pp #825) $4.99
Jack Staff #18 $3.50
Ben:I would, but my vision has gotten so bad lately, and my palms are so hairy I can’t get a good grip.
Kurt: You’re some kind of a preacher, aren’t you? Doesn’t that mean you get hit with a lightning bolt or something?
Runes Of Ragnan TP $14.99
Ben:It seems like my wife is always on the Ragnan.
Special Forces #3 (Of 6) $2.99
Ben:HELMET! SHORT BUS! CRUTCHES! WHEELCHAIRS! Our powers combined we are SPECIAL FORCES!
Kurt: All right, you really are going to hell.
Sword #10 (MR) $2.99
MARVEL COMICS
Ben:Has anyone noticed how expensive Marvel books are getting?
Amazing Spider-Man Family #1 $4.99
Avengers Invaders #4 (Of 12) $2.99
Cable #6 MD $3.99
Ben:I’ve got to come clean, I have been enjoying the hell out of this title.
Cable #6 Monkey Var (Pp #821) $3.99
Ben:Are you serious?
Kurt: Because zombie and Skrull covers weren’t beaten into the ground enough.
Criminal 2 #4 (MR) $3.50
Dead Of Night Featuring Man-Thing TP (MR) $14.99
Ben:My wife got a healthy dose of Man-Thing in the dead of night, until I got home from the bar and put a stop to it.
Kurt: Sorry, man. I showed up with a bottle of Glenlivet and we just got to talking.
Essential Man-Thing TP Vol 02 $16.99
Eternals #3 $2.99
Foolkiller TP Fools Paradise (MR) $17.99
Franklin Richards Summer Smackdown $3.99
Ben:I recently learned that an open hand slap across a child’s face is legal in Alaska. I was disturbed until I thought of Franklin Richards. Now I’m a big fan.
Hulk #5 $2.99
Ben:I don’t get how Hulk of Planet Hulk and WWH was intelligent enough to lead armies and overthrow the power structure of two separate planets, but now he’s all “Green Hulk is only Hulk” and “Hulk smash Red Hulk”.
Invincible Iron Man #4 $2.99
Ben:Good times.
Iron Man Viva Las Vegas #2 (Of 4) $3.99
King Size Spider-Man Summer Special $4.99
Marvel Illustrated Moby Dick #6 (Of 6) $2.99
Marvel Illustrated Three Musketeers #3 (Of 6) $3.99
Marvel Two-In-One #14 $4.99
New Exiles #9 $2.99
NYX No Way Home #1 (Of 6) $3.99
Patsy Walker Hellcat #2 (Of 5) $2.99
Punisher Prem HC Welcome Back Frank $24.99
Punisher Prem Hc Welcome Back Frank Dm Ed $24.99
Kurt: The DM Edition? There’s a Dungeons & Dragons joke to make here, but I haven’t played in so long that it would be completely outdated.
Punisher War Journal #22 $2.99
Secret Invasion Front Line #2 (Of 5) SI $2.99
Spider-Man J TP Vol 1 Japanese Knights Digest $9.99
Spider-Man Loves Mary Jane Season 2 #1 (Of 5) $2.99
Ben:Of course he doesn’t remember any of that because he made a deal with the Kurt to save an old lady that is past her prime by a million years.
Kurt: Look man, if a superhero with daddy issues wants to f—k up his life to save his 115-year-old aunt, I’m not going to stand in his way. Now, I’m often to listen to the howls of the eternally damned, because there’s nothing on TV.
Spider-Man Magazine #2 $6.99
Twelve #7 (Of 12) $2.99
Ultimate Origins #3 (Of 5) $2.99
Venom Dark Origin #1 (Of 5) $2.99
Ben:Bummer, I was hoping for the bright version featuring My Little Pony, Rainbow Bright and the Care Bears.
Kurt: Hey Ben, 1985 called. It wants its pop culture references back.
Wolverine Killing Made Simple $3.99
Ben:This is an infomercial I’d love to see.
Questions? Comments? Let us know what you think at comicscape@mania.com.
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I think the Con needs to split up. Have one weekend for comics only and the following weekend for all other media. I think this would satisfy most folk and especially me because I hate huge crowds.
Kurt, kudos on that review by Moore. I just finished placing my order, I'd forgotten, glad you mentioned it again. But the site had no shirts listed.