Comicscape: What is Owed? Continuity for New and Old Readers
By: Kurt AmackerDate: Wednesday, May 21, 2008
With the release of the first issue of DC’s Final Crisis only a week away and Marvel’s Secret Invasion already in full-swing, the two major publishers continue to face the challenge posed by new readers. In both crossovers, the stories are rooted in years of continuity—some retroactively applied and some not. DC and Marvel face the twin snakes of new and old fans, both groups having unique needs in the dense realm of comic buying. New fans want something familiar and reminiscent of the licensed media that likely brought them to comic books proper. Longtime fans want their years of allegiance paid off with—if not an overblown multipart epic—some adherence to the particulars of the stories and characters they’ve enjoyed for so long. DC and Marvel walk a tightrope between the two, trying to attract one while pleasing the other. The question remains whether a balance can be struck at all, or if the two publishers are stuck pleasing either one or the other within the confines of a single ongoing title. While both have launched reboots of sorts designed to attract new readers—Marvel’s Ultimate imprint and DC’s All-Star line—the two still rely on their main in-continuity titles, which carry the all-important titles that draw readers new and old. Most new readers will end up reading Amazing Spider-Man, not Ultimate Spider-Man, regardless of how much more comprehendible the latter may be by comparison—at least until that obnoxious Brand New Day reboot swung the pendulum the other way. Both publishers seem to approach the issue differently, though each has adopted the other’s most common methods.
DC largely maintains greater adherence to its nearly 75-year history. Though the publisher has expanded, consolidated, destroyed, and resurrected its Multiverse—and altered the timeline innumerable times—most writers seem to maintain at least a passing awareness of what came before—or at least what the current status quo is, as of the last retooling. In the best cases, this creates a resonance and sense of history that rewards longtime readers. It can’t help but impress anyone with just how big it is, and how much history has led to any given issue. However, that observation of continuity is by no means consistent across the board, and it never can be. There’s simply too much information that’s been altered too many times. But, DC ultimately rewards the informed and seasoned reader more than the new one. In the recent DC Universe 0, characters from DC’s pantheon appear with little more than a cursory explanation—if that—for the uninformed. Following the mess created by the publisher’s weekly Countdown series, the one-shot was meant to set the stage for the forthcoming Final Crisis. But, the issue will do little to inform a new reader interested in that miniseries or its tie-ins. Make no mistake, Final Crisis will best serve those steeped in DC’s exhaustive continuity.
Marvel more readily ignores continuity in pursuit of a good story. Admittedly, the climax of the first issue of Secret Invasion serves as a nod to the publisher’s history that best serves longtime readers. Anyone just coming on board probably wouldn’t recognize the significance of the superhero’s Bronze Age counterparts returning. However, much to the chagrin of minutiae buffs, Marvel regularly “updates” characters, selectively observes continuity, and kills and resurrects its cast as needed. The needs of the present story frequently outweigh reverence for history. Brian Michael Bendis has earned the ire of many a fanboy for his liberal take on so many characters. Marvel even once served up “No Prizes” for readers that caught a continuity gaff. And, unlike DC, Marvel readily embraced a complete out-of-continuity reboot for new readers in its Ultimate line. Granted, DC did something effectively similar with Crisis on Infinite Earths, but that reboot took place in-continuity and has been retconned a number of times. Marvel also gladly—and some would say shamelessly—creates opportunities for new readers to jump on every time a new cinematic adaptation hits theaters. Invincible Iron Man #1 can now be yours, if you just learned about the character through the movie. Then again, DC has far fewer movies to tie into in the same manner. Hence, while there are certainly exceptions to be found, Marvel has always played faster and looser with its history than DC. It seems ironic, given that the latter has many more years of stories to account for, and yet makes more of an effort than the former. Hence, Marvel comics likely prove a more palatable experience for new readers. But, they do so at the expense of older readers who have followed the publisher’s output for years.
Both Marvel and DC face a significant challenge in attracting new readers and observing continuity for older ones. Heeding dense continuity may read like reverence to history for seasoned fans, but it just confuses new ones. But, selectively ignoring or whitewashing continuity will mostly earn the ire of longtime readers. Despite the overwhelming success of licensed media, American comic books cannot afford to lose readers. Writing a story that observes those that came before and welcomes new readers is a challenge, but it can be done. It requires judicious, economical descriptions that give readers just enough information to understand the story or character in question. No writer or publisher should assume that all readers will be steeped in its years of stories. At the same time, flagrantly ignoring continuity steps on the work of a lot of creators, and annoys many fans. While perfect observation of continuity is impossible, doing a little research never hurts. Most fans will forgive a few gaffs if the spirit of the characters and older stories—though hard to define—is maintained. With a nod towards the past and some creative in-story exposition, both old and new fans should be happy. New readers should be able to jump on an ongoing series without too much trouble, and longtime ones shouldn’t feel like the stories they grew up with are being disregarded.
The Spinner Rack
By Ben Johnson and Kurt Amacker
DARK HORSE COMICS
End League #3 $2.99
Ben: I hope all you are reading this cross between Kingdom Come and Lord of the Rings.
Grendel Behold The Devil #7 (Of 8) $3.50
Grendel Devil Child HC $14.95
Grendel HC Devil Quest $14.95
Ben: Is their a Grendel movie coming out this week?
Hellboy Companion TP (Res) $14.95
Kurt: I really don’t want to think about what Hellboy’s TP looks like. It must be the size of a beach towel. Damn it, now I’m stealing Ben Johnson’s lame-ass scat humor!
Hellboy TP Vol 08 Darkness Calls $19.95
Pigeons From Hell #2 (Of 4) $2.99
Ben: They have pigeons in Michigan?
Star Wars Legacy #24 $2.99
Kurt: I’ll say there’s a legacy—milking two, maybe three, good movies for everything they’re worth.
DC COMICS
Batman And The Outsiders #7 $2.99
Batman Vs Two Face TP $19.99
Kurt: Licensed media finds its way next to your toilet.
Birds Of Prey #118 $2.99
Brave And The Bold #13 $2.99
Casey Blue Beyond Tomorrow #1 (Of 6) $2.99
Ben: Interesting premise written by B. Clay Moore.
Catwoman #79 $2.99
Checkmate #26 $2.99
Countdown To Mystery #8 (Of 8) $3.99
DC Special Cyborg #1 (Of 5) $2.99
Ben: Why they would go all Six Million Dollar Man on someone with less than adequate mental faculties is beyond me.
DC Wildstorm Dreamwar #2 (Of 6) $2.99
Dokkoida Vol 02 $9.99
Kurt: Don Dokken will be suing for the infringing use of his double K’s.
Flash #240 $2.99
Hellblazer #244 (MR) $2.99
Justice League Of America #21 $2.99
Justice Society Of America #15 $2.99
Ben: Freaking great book.
Loveless #24 (MR) $2.99
Kurt: Another fine book about Ben’s marriage—or his childhood, whichever.
Programme #11 (Of 12) $2.99
Robin #174 $2.99
Scalped #17 (MR) $2.99
Ben: This is one of the most incredible comics to come along in a very long time.
Scooby Doo #132 $2.25
Showcase Presents Green Lantern TP Vol 03 $16.99
Spirit #17 $2.99
Super Friends #3 $2.25
Ben: I got one of these for my 7 year old and even she thought it sucked.
Superman Batman #48 $2.99
Superman Escape From Bizarro World HC $24.99
Kurt: This is really good. Seriously, pick it up. The art by Eric Powell is amazing.
Swan Vol 13 $9.99
Tangent Supermans Reign #3 (Of 12) $2.99
Ben: The third issue, speaking of issues how do you feel about the rising cost of barley making beer, I love PBR by the way, never grew out of it, John Carpenter should totally return to that series and stop with the Halloween stuff, which was also a good movie but only when I was a kid…
Two Flowers For The Dragon Vol 01 $9.99
Ben: Must be poppies.
Venus In Love Vol 03 $9.99
World Of Warcraft #7 $2.99
Kurt: When nerds collide.
IMAGE COMICS
Bomb Queen V #1 (Of 6) (MR) $3.50
Dark Ivory #2 (Of 4) $2.99
Kurt: Punk rock vampires are go!
Dynamo 5 #13 $3.50
Godland #23 $2.99
Kurt: Salt Lake City?
Gutwrencher #3 (Of 3) $3.50
Hawaiian Dick #4 $2.99
Kurt: It comes with a lei around the base.
Invincible Universe Primer #1 $5.99
Ben: Works well before you put on your first primary coat.
Madame Mirage #6 $2.99
Perhapanauts #2 $3.50
Pilot Season Twilight Guardian $3.99
Ben: Be vewy, vewy quiet, I’m hunting piwots.
Spawn #178 $2.95
Kurt: What you start naming your kids after a lifetime of polygamy.
Tim Sale Black & White HC $39.99
Walking Dead Special Ed #1 (MR) $3.99
Kurt: Wha-huh? I guess I’m getting this. If only I knew what it was!
MARVEL COMICS
Amazing Spider-Man #560 $2.99
American Dream #2 (Of 5) $2.99
Avengers Classic #12 $3.99
Avengers Initiative #13 $2.99
Avengers Initiative #13 Skrully Var (Pp #814) $2.99
Ben: I had that once but the antibiotics cleared it right up.
Black Panther #36 $2.99
Captain America #38 $2.99
Captain Marvel Ms Marvel SI Infiltration $4.99
Ben: It HAS to be porn.
Kurt: I wish.
Fantastic Four #557 $2.99
Ghost Rider #23 $2.99
Kurt: I am still getting this series, but I haven’t read it since that whole Ghost-Rider-is-an-angel thing from a while back. Any good?
Hulk Visionaries John Byrne TP Vol 01 $24.99
Hulk WWH TP Incredible Herc $14.99
Incredible Hercules #117 SI $2.99
Incredible Hulk Omnibus HC Ross Var Vol 01 $99.99
Incredible Hulk Omnibus HC Vol 01 $99.99
Ben: Wife, if you’re reading this, you know what to buy me… oh you don’t read this? Then perhaps my legion of female admirers would like a shot at gaining some favor?
Kurt: Dude, I beg for stuff here every week. It doesn’t work.
Iron Man Director Of Shield #29 $2.99
Ben: Holy crap that’s a lot of Iron Man.
Marvel Adventures Avengers #24 $2.99
Marvel Adventures Fantastic Four TP Vol 08 Digest $7.99
Marvel Adventures Two-In-One #11 $4.99
Kurt: Now THIS could be porn.
Marvel Illustrated Iliad #6 (Of 8) $2.99
Mighty Avengers #14 SI $2.99
MMW Mighty Thor HC Vol 07 $54.99
MMW Mighty Thor HC Vol 07 Var Ed Vol 96 $54.99
Spider-Man Prem HC Vol 01 Brand New Day $24.99
Ultimate Fantastic Four #54 $2.99
Ben: Sweet Aunt Petunia this is some good stuff.
Ultimate X-Men #94 $2.99
War Is Hell First Flight Phantom Eagle Max #3 (Of 5) (MR) $3.99
Ben: So is marriage, now stop bitching.
Wolverine Origins #25 $3.99
Kurt: Christ, are we back to making every 25th issue a special, extra-expensive book with a few extra pages? The ‘90s are back.
Wolverine Origins #25 Skrully Var (Pp #814) $3.99
X-Factor #31 DWS $2.99
X-Men Divided We Stand #2 (Of 2) $3.99
Questions? Comments? Let us know what you think at comicscape@mania.com.




