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Comicscape: What is Owed? Continuity for New and Old Readers

By: Kurt Amacker
Date: Wednesday, May 21, 2008

With the release of the first issue of DC’s Final Crisis only a week away and Marvel’s Secret Invasion already in full-swing, the two major publishers continue to face the challenge posed by new readers. In both crossovers, the stories are rooted in years of continuity—some retroactively applied and some not. DC and Marvel face the twin snakes of new and old fans, both groups having unique needs in the dense realm of comic buying. New fans want something familiar and reminiscent of the licensed media that likely brought them to comic books proper. Longtime fans want their years of allegiance paid off with—if not an overblown multipart epic—some adherence to the particulars of the stories and characters they’ve enjoyed for so long. DC and Marvel walk a tightrope between the two, trying to attract one while pleasing the other. The question remains whether a balance can be struck at all, or if the two publishers are stuck pleasing either one or the other within the confines of a single ongoing title. While both have launched reboots of sorts designed to attract new readers—Marvel’s Ultimate imprint and DC’s All-Star line—the two still rely on their main in-continuity titles, which carry the all-important titles that draw readers new and old. Most new readers will end up reading Amazing Spider-Man, not Ultimate Spider-Man, regardless of how much more comprehendible the latter may be by comparison—at least until that obnoxious Brand New Day reboot swung the pendulum the other way. Both publishers seem to approach the issue differently, though each has adopted the other’s most common methods.   
 
DC largely maintains greater adherence to its nearly 75-year history. Though the publisher has expanded, consolidated, destroyed, and resurrected its Multiverse—and altered the timeline innumerable times—most writers seem to maintain at least a passing awareness of what came before—or at least what the current status quo is, as of the last retooling. In the best cases, this creates a resonance and sense of history that rewards longtime readers. It can’t help but impress anyone with just how big it is, and how much history has led to any given issue. However, that observation of continuity is by no means consistent across the board, and it never can be. There’s simply too much information that’s been altered too many times. But, DC ultimately rewards the informed and seasoned reader more than the new one. In the recent DC Universe 0, characters from DC’s pantheon appear with little more than a cursory explanation—if that—for the uninformed. Following the mess created by the publisher’s weekly Countdown series, the one-shot was meant to set the stage for the forthcoming Final Crisis. But, the issue will do little to inform a new reader interested in that miniseries or its tie-ins. Make no mistake, Final Crisis will best serve those steeped in DC’s exhaustive continuity.
 
Marvel more readily ignores continuity in pursuit of a good story. Admittedly, the climax of the first issue of Secret Invasion serves as a nod to the publisher’s history that best serves longtime readers. Anyone just coming on board probably wouldn’t recognize the significance of the superhero’s Bronze Age counterparts returning. However, much to the chagrin of minutiae buffs, Marvel regularly “updates” characters, selectively observes continuity, and kills and resurrects its cast as needed. The needs of the present story frequently outweigh reverence for history. Brian Michael Bendis has earned the ire of many a fanboy for his liberal take on so many characters. Marvel even once served up “No Prizes” for readers that caught a continuity gaff. And, unlike DC, Marvel readily embraced a complete out-of-continuity reboot for new readers in its Ultimate line. Granted, DC did something effectively similar with Crisis on Infinite Earths, but that reboot took place in-continuity and has been retconned a number of times. Marvel also gladly—and some would say shamelessly—creates opportunities for new readers to jump on every time a new cinematic adaptation hits theaters. Invincible Iron Man #1 can now be yours, if you just learned about the character through the movie. Then again, DC has far fewer movies to tie into in the same manner. Hence, while there are certainly exceptions to be found, Marvel has always played faster and looser with its history than DC. It seems ironic, given that the latter has many more years of stories to account for, and yet makes more of an effort than the former. Hence, Marvel comics likely prove a more palatable experience for new readers. But, they do so at the expense of older readers who have followed the publisher’s output for years.    
 
Both Marvel and DC face a significant challenge in attracting new readers and observing continuity for older ones. Heeding dense continuity may read like reverence to history for seasoned fans, but it just confuses new ones. But, selectively ignoring or whitewashing continuity will mostly earn the ire of longtime readers. Despite the overwhelming success of licensed media, American comic books cannot afford to lose readers. Writing a story that observes those that came before and welcomes new readers is a challenge, but it can be done. It requires judicious, economical descriptions that give readers just enough information to understand the story or character in question. No writer or publisher should assume that all readers will be steeped in its years of stories. At the same time, flagrantly ignoring continuity steps on the work of a lot of creators, and annoys many fans. While perfect observation of continuity is impossible, doing a little research never hurts. Most fans will forgive a few gaffs if the spirit of the characters and older stories—though hard to define—is maintained. With a nod towards the past and some creative in-story exposition, both old and new fans should be happy. New readers should be able to jump on an ongoing series without too much trouble, and longtime ones shouldn’t feel like the stories they grew up with are being disregarded. 
 
The Spinner Rack
 
By Ben Johnson and Kurt Amacker
 
DARK HORSE COMICS
 
End League #3 $2.99
Ben: I hope all you are reading this cross between Kingdom Come and Lord of the Rings.
 
Grendel Behold The Devil #7 (Of 8) $3.50
 
Grendel Devil Child HC $14.95
 
Grendel HC Devil Quest $14.95
Ben: Is their a Grendel movie coming out this week?
 
Hellboy Companion TP (Res) $14.95
Kurt: I really don’t want to think about what Hellboy’s TP looks like. It must be the size of a beach towel. Damn it, now I’m stealing Ben Johnson’s lame-ass scat humor!
 
Hellboy TP Vol 08 Darkness Calls $19.95
 
Pigeons From Hell #2 (Of 4) $2.99
Ben: They have pigeons in Michigan?
 
Star Wars Legacy #24 $2.99
Kurt: I’ll say there’s a legacy—milking two, maybe three, good movies for everything they’re worth.
 
DC COMICS
 
Batman And The Outsiders #7 $2.99
 
Batman Vs Two Face TP $19.99
Kurt: Licensed media finds its way next to your toilet.
 
Birds Of Prey #118       $2.99
 
Brave And The Bold #13 $2.99
 
Casey Blue Beyond Tomorrow #1 (Of 6) $2.99
Ben: Interesting premise written by B. Clay Moore.
 
Catwoman #79 $2.99
 
Checkmate #26 $2.99
 
Countdown To Mystery #8 (Of 8) $3.99
 
DC Special Cyborg #1 (Of 5)     $2.99
Ben: Why they would go all Six Million Dollar Man on someone with less than adequate mental faculties is beyond me.
 
DC Wildstorm Dreamwar #2 (Of 6) $2.99
 
Dokkoida Vol 02 $9.99
Kurt: Don Dokken will be suing for the infringing use of his double K’s.
 
Flash #240 $2.99
 
Hellblazer #244 (MR) $2.99
 
Justice League Of America #21 $2.99
 
Justice Society Of America #15 $2.99
Ben: Freaking great book.
 
Loveless #24 (MR) $2.99
Kurt: Another fine book about Ben’s marriage—or his childhood, whichever.
 
Programme #11 (Of 12) $2.99
 
Robin #174 $2.99
 
Scalped #17 (MR) $2.99
Ben: This is one of the most incredible comics to come along in a very long time.
 
Scooby Doo #132 $2.25
 
Showcase Presents Green Lantern TP Vol 03 $16.99
 
Spirit #17         $2.99
 
Super Friends #3 $2.25
Ben: I got one of these for my 7 year old and even she thought it sucked.
 
Superman Batman #48 $2.99
 
Superman Escape From Bizarro World HC $24.99
Kurt: This is really good. Seriously, pick it up. The art by Eric Powell is amazing.
 
Swan Vol 13 $9.99
 
Tangent Supermans Reign #3 (Of 12) $2.99
Ben: The third issue, speaking of issues how do you feel about the rising cost of barley making beer, I love PBR by the way, never grew out of it, John Carpenter should totally return to that series and stop with the Halloween stuff, which was also a good movie but only when I was a kid…
 
Two Flowers For The Dragon Vol 01 $9.99
Ben: Must be poppies.
 
Venus In Love Vol 03 $9.99
 
World Of Warcraft #7 $2.99
Kurt: When nerds collide.
 
IMAGE COMICS
 
Bomb Queen V #1 (Of 6) (MR) $3.50
 
Dark Ivory #2 (Of 4) $2.99
Kurt: Punk rock vampires are go!
 
Dynamo 5 #13 $3.50
 
Godland #23 $2.99
Kurt: Salt Lake City?
 
Gutwrencher #3 (Of 3) $3.50
 
Hawaiian Dick #4 $2.99
Kurt: It comes with a lei around the base.
 
Invincible Universe Primer #1 $5.99
Ben: Works well before you put on your first primary coat.
 
Madame Mirage #6       $2.99
 
Perhapanauts #2 $3.50
 
Pilot Season Twilight Guardian $3.99
Ben: Be vewy, vewy quiet, I’m hunting piwots.
 
Spawn #178 $2.95
Kurt: What you start naming your kids after a lifetime of polygamy.
 
Tim Sale Black & White HC $39.99
 
Walking Dead Special Ed #1 (MR) $3.99
Kurt: Wha-huh? I guess I’m getting this. If only I knew what it was!
 
MARVEL COMICS
 
Amazing Spider-Man #560 $2.99
 
American Dream #2 (Of 5) $2.99
 
Avengers Classic #12 $3.99
 
Avengers Initiative #13 $2.99
 
Avengers Initiative #13 Skrully Var (Pp #814) $2.99
Ben: I had that once but the antibiotics cleared it right up.
 
Black Panther #36 $2.99
 
Captain America #38 $2.99
 
Captain Marvel Ms Marvel SI Infiltration $4.99
Ben: It HAS to be porn.
Kurt: I wish.
 
Fantastic Four #557 $2.99
 
Ghost Rider #23 $2.99
Kurt: I am still getting this series, but I haven’t read it since that whole Ghost-Rider-is-an-angel thing from a while back. Any good?
 
Hulk Visionaries John Byrne TP Vol 01 $24.99
 
Hulk WWH TP Incredible Herc $14.99
 
Incredible Hercules #117 SI $2.99
 
Incredible Hulk Omnibus HC Ross Var Vol 01 $99.99
 
Incredible Hulk Omnibus HC Vol 01 $99.99
Ben: Wife, if you’re reading this, you know what to buy me… oh you don’t read this? Then perhaps my legion of female admirers would like a shot at gaining some favor?
Kurt: Dude, I beg for stuff here every week. It doesn’t work.
 
Iron Man Director Of Shield #29 $2.99
Ben: Holy crap that’s a lot of Iron Man.
 
Marvel Adventures Avengers #24 $2.99
 
Marvel Adventures Fantastic Four TP Vol 08 Digest $7.99
 
Marvel Adventures Two-In-One #11 $4.99
Kurt: Now THIS could be porn.
 
Marvel Illustrated Iliad #6 (Of 8) $2.99
 
Mighty Avengers #14 SI $2.99
 
MMW Mighty Thor HC Vol 07    $54.99
 
MMW Mighty Thor HC Vol 07 Var Ed Vol 96 $54.99
 
Spider-Man Prem HC Vol 01 Brand New Day $24.99
 
Ultimate Fantastic Four #54 $2.99
Ben: Sweet Aunt Petunia this is some good stuff.
 
Ultimate X-Men #94 $2.99
 
War Is Hell First Flight Phantom Eagle Max #3 (Of 5) (MR) $3.99
Ben: So is marriage, now stop bitching.
 
Wolverine Origins #25 $3.99
Kurt: Christ, are we back to making every 25th issue a special, extra-expensive book with a few extra pages? The ‘90s are back.
 
Wolverine Origins #25 Skrully Var (Pp #814) $3.99
 
X-Factor #31 DWS $2.99
 
X-Men Divided We Stand #2 (Of 2) $3.99
 
Questions? Comments? Let us know what you think at comicscape@mania.com.


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Comments/Responses
1 2 > >>
TreverT • May 21, 2008, 02:31am •
What the HECK is up with the formatting on this page? It's about 2.5 screens wide and the right-hand column covers up most of the article text! I really, really, really continue to hate the new layout for this site..... :( (I get this result in both Opera and Firefox, too)

ponyboy76 • May 21, 2008, 02:31am •
In my opinion, it seems like the reason for all these continuity gaffs and just pretty much nonchalant attitude towards continuity is that there are too many cooks in the kitchen, that don't seem to be using the same recipe. I mean a writer comes on to a comic and ends up changing a lot of things that just shouldn't be changed just because they want to put their mark on it. Well, to go back to the cooking analogy. If your cooking soup and every time some other chef adds their own ingredient, changing the flavor of the soup, chances are that by the end, the soup is going suck. I`m all for bringing in new readers but not at the expense of current ones and doing things like Brand New Day, just to grab some new readers is such a slap in the face to fans.
Secret Invasion in concept is pretty cool, but again waving a magic wand over the Marvel Universe continuity, making things that happened for one reason, now just pointless due to Skrulls is just not cool. Even the whole speculation now that the Cap from the ship could be the real Cap and the dead Cap a Skrull just seriously grinds my gears.

Merin • May 21, 2008, 09:17am •
Wow.
Kurt, this was the first article in awhile I decided I wanted to attempt to read-

but, again, Mania seems to be having "growing pains"(I'm trying to be nice here) and renders it unreadable.

Maybe I'll check back again in a few weeks and see if anything looks better.

darkheart00 • May 21, 2008, 12:12pm •
The reason the cooks don't seem to be on the same recipe at Marvel is due to the worthless leadership at the top (I'm talking about you Joe!). A stronger Editor and Chief would be able to maintain the continuity of the titles, keep the writers in check and still be able to come up with new interesting stories to tell. Instead we get a guy who would rather sell his soul to the devil for a couple extra bucks.

lister • May 21, 2008, 12:47pm •
The only DC title I am really in love with is Booster Gold, and right now it seems to have nothing to do with continuity. On the other hand, the main reason I love Marvel is the long-standing web of stories. (LoSH is a-right too, but it's continuity is way F'd up)

Secret Invasion seems to be taking a while to get going. But if the majority of the components are as good as Secret Invasion: Fantastic Four #1, this might be their best mega-event yet. I really enjoyed that one.

As for the good captain... I count four of them (not including Winter Soldier).
(*spoliers* may abound)

1) The corpse of the Captain America that Sharon Carter shot, possilby soon to be reanimated by the Red Skull (if I remember the last issue correctly).
2) The Captain in the shuttle that crashes in the Savage Land.
3) Cap who traveled forward with The Invaders (vs. The Avengers).
4) The body buried in the ice at the end of Guardians of the Galaxy #1.

That's a whole lotta Cappy for a guy who's supposed to be dead!

AzuLTaLoN • May 21, 2008, 11:08pm •
ponyboy and darkheart we seem to be on the same brain wavelength. marvel needs its own gordan ramsey to kicks its ass and swear/curse a motherfuckin' blue streak to keep those assholes in line.



merin it is almost shocking to read you again, i know the new layout sucks but the regulars have been bearing and i thought you would too (not saying you haven't been around but you haven't been saying much if anything.).



lister i did not know all of that it seems i will have to backtrack and pick up those cap back issues and guardians of the galaxy and read my avengers invaders thanks.



and kurt very good article.

OH YEAH I GOT A JOB WOOOOOOOOOOO HOOOOOOOOOOOOOO!!!!!!!!!!!!!

lister • May 22, 2008, 12:09am •
Well, it might just be Vance Astro. We shall see.

Groot!

joeybaloney • May 22, 2008, 08:24am •
The whole Skrull thing really seals the deal for me with Marvel. They learned nothing from the whole Spidey-clone/Ben Reilly fiasco a decade ago. Replacing a character people have loved and followed for years with the “original” popping up out of the blue had people leaving that book in droves. Now let’s do the same thing with a whole bunch of books? Oh – and replace Spider-man again.

Haven’t followed ANY Marvel (Well – I will admit to buying the latest New Universal) since the first issue of Brand New Day. While the concept behind Secret Invasion could hold promise I simply have ZERO faith in the Powers That Be at Marvel. Quesada has proven time and again that he has no respect for faithful readers. I do like Bendis. Ultimate Spidey was one of the absolute best superhero titles out there. But that one’s outside main Marvel Continuity and his work within the Marvel U hasn’t been quite as good.

Ultimately I agree w/pony, darkheart & AzuL – Marvel needs someone with some talent in addition to balls who actually respect the properties and long time readers enough to rein in the continuity. Let characters evolve naturally and for God’s sake let that evolution last without some cheap theatrics resetting everything. ENOUGH with the meaningless deaths. Jean Grey, Norman Osborn, HARRY FRIGGIN’ OSBORN, Bucky Barnes. Everything about them has been cheapened. No death has any dramatic weight anymore.

DC is just as bad with the resurrecting of the dead but at least when DC decides it’s time to turn continuity on its head it does so in a way keeping characters in character. Countdown aside, what DC has been up to has been great. It’s been laying the groundwork for awhile starting with Identity Crisis, which is going back to 2004 or so. Final Crisis has been built upon a solid foundation of storytelling (Again – Countdown aside) that’s respectful to the Universe it is in and the fans who love it. Everything that Marvel’s done in this regard seems to be on the cheap and at the expense of the loyal, longtime readers.

I miss Spider-man. If the Spider-man who let himself be replaced by a clone of the original for awhile turns out to have been a Skrull during that entire time then I will write Marvel off forever. There would never be any real point to any emotional interest in ANY of their characters. Why bother?

Life imprisonment to Quesada!

WISEGUY562 • May 22, 2008, 11:59am •
I totally disagree, I actually prefer the way Marvel has gone about over DC's. Neither is perfect but Marvel seems to reboot certain characters as needed and I like that while Dc doesn't seem to know where to go, start all over, kill off the multiverse, bring back the multiverse. IMO that's why DC is always playing second fiddle to Marvel. To me the DC universe seems way more convoluted than Marvel's.

Sure I wasn't to happy with the Brand New Day reset Marvel did with Spidey but I'm still enjoying the book to be honest.

Captain America ( the dead one) wasn't a Skrull. I don't know how they're going to bring him back or explain it but Quesada or Bendes, one of them assured everyone during an interview that that wasn't the case.

joeybaloney • May 22, 2008, 02:28pm •
WISEGUY I couldn’t disagree more with your disagreement. My problem with Marvel is exactly what you like: they reboot certain characters as needed. But it’s rarely ever actually needed, usually more of a panicky whim, and they usually rely on cheap & easy outs. The whole Spidey/MJ/Mephisto debacle was just the most recent and certainly the most egregious example. They just set the clock back and were done with it. Screw continuity. Screw established character traits. It was magic and we’re done. Thanks for forking over all that money on the last 15 to 20 years that never happened.

I will admit DCU can get a little convoluted. But I’ve always felt they’ve put more effort into retconning things there. Countdown & it’s redonkulous tie-ins aside, which are nothing but crass marketing efforts trying to cash in on the very well done 52 series, everything that’s been leading to Final Crisis, from Identity Crisis on, has been pretty well done in my opinion. I’m personally looking forward to Final Crisis and the DCU’s final outcome.

I was a total Marvel Zombie my first 10 years collecting. I thought they dealt with things more realistically then DC and I could relate more to the characters. That all really started changing for me with the first Crisis series. For me, DC really grew up during that year. It had taken them 20+ years but they were finally answering Marvel’s challenge. Another 5 to 7 years after that and my opinion of both companies had pretty much reversed. DC was putting out much more realistic, adult books with characters I could relate to and Marvel began producing crap like Maximum Carnage and 3 X-Books a week with 3 variant covers each. Substance was being lost at Marvel. Respect for fans was as well. I couldn’t remain blindly faithful to them. DC, the kiddie’s choice, was giving my older self better adult oriented stories then Marvel, the comic company that had basically introduced repercussions to the industry. With rare exceptions I think that trend has continued to this day (the disrespecting Countdown series aside).

Personally I love the cosmic scope of the DC retcons. I’d rather see these changes take place on that scale instead of a character at a time as is convenient for the writer/editor/MoFo In Chief. I think DC challenges itself and its loyal readers more and I think it shows more respect to those loyal readers. Even as things change/return, they do so in a way that shows evolution. I wasn’t happy the Hal Jordan got to be GL again. I personally would have loved him to remain as The Spectre for many decades. But from Hal flippin’ out in the early 90’s to Hal becoming GL again this century we saw a natural evolution, or maybe re-evolution, to get us there. It wasn’t the quick fix that Marvel seems to employ so readily.

But that's just me and I do have to admit to REALLY being disappointed with the whole One More/Brand New Crap. Don't buy Marvel cuz of it.

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