Box Office Report


COMPASS Comes Up Short in Dismal Victory

By: Jarrod Sarafin, News Editor
Date: Sunday, December 09, 2007

It was an absolute dismal weekend at the box office this weekend as you will see in the result charts below but none came out worse than the actual winner for the weekend, New Line’s The Golden Compass. One has to wonder if New Line executives are now experiencing the same dose of cold reality that Universal Pictures execs felt in June when something very similar occurred at the box office. Compass landed in 1st place this weekend, pulling in 26.1 million on 3,528 theaters, making for an average-per-showing rate of $7,405.
 
Sounds okay, right? Not exactly…
 
New Line has listed the budget of The Golden Compass at the very high price tag of 180 million.
 
To put it in some perspective, the film actually has a higher budget than Universal’s Evan Almighty, which had to overcome a 175 mil price. Compass grabbing only a 26.1 million weekend total has it pulling in less in its debut then Evan did on 06/22/07 when it debuted in 1st place with 31.1 mil.
 
 In another strictly New Line-fantasy comparison, it took in only half of what Fellowship of the Ring did when that film debuted in 3,359 theaters on 12/19/01 and grabbed 47.2 million in box office cash. Keep in mind that Fellowship was on 200 less screens and had an hour longer running time.
 
After this kind of domestic launch, the question is no longer: How successful will the Compass be?
 
The true question for New Line executives in their boardroom now becomes: Will the Compass prove profitable at all?
 
Personally, I thought it would do well and make its money back for New Line but after seeing that 180 million price tag and seeing this kind of horrible domestic debut, even that’s called into question now. The only positive that I see here is Compass not having to overcome the same competition that Evan had in the coming weeks. Still, while December’s corridor may not be as tent pole packed as June 29-July 18 was, the studio will be hard pressed to make that kind of budget back strictly in domestic receipts with I Am Legend, National Treasure: Book of Secrets, Sweeney Todd & Aliens vs. Predator: Requiem taking in revenue as well.
 
Disney’s Enchanted continued its success, landing in 2nd place for the weekend with 10.7 million to show for it in its third week of release. The film has accumulated 83.8 million since it debuted and averaged $3,041 per showing on its 3,520 theaters across the nation. Disney didn’t give a budget for this film so it’s hard to say just how successful this film has been but it’s safe to say that the budget can’t be very high, making this film a moderate success at the current time.
 
This Christmas seems to be the most profitable of the fall holidays by its run over the last three weeks, yet another smart 2008 release by Sony Screen Gems in a year where they release small budgeted films but end up doing decent at the box office. The film pulled in 5.0 million in 3rd place this weekend on its 1,879 theaters. The film only has a budget of 13 million and it has 42.7 mil in domestic receipts. 
 
The rest of the films, ranked 4th-10th, didn’t do so well in the box office reports and their average per showings reflect that result. Well, No Country For Old Men would be an exception due to its moderate per showing rate but the rest were dismal.
 
Warner Bros’ Fred Claus flew into 4th place by taking 4.6 million in receipts. The holiday film, starring Vince Vaughn and Paul Giamatti, has been out 5 weeks now and it’s still appearing in 3,185 theaters so this weekend amounts to an average per showing rate of only $1,463. It has tallied 65.5 million in domestic receipts and much like Enchanted, there is no budget listed so it’s had to gauge the success level of the film. The film also has 7.3 million in overseas sales, making for a worldwide gross of 73.4 mil.
 
Paramount’s Beowulf follows in 5th place with a weekend showing of 4.4 mil, making for an average of only $1,478 in its 2,976 theaters. As of right now, this film is sitting exactly at its set budget with both domestic and foreign receipts combined. The studio has set its budget at 150 million. It now has 75.9 million domestically and 75.0 mil in foreign territories. Now, it’s up to steady cash inflow in its foreign releases to determine just how much of a success it can be billed as.
 
As I said earlier in the report, No Country For Old Men seems to be the only true highlight worth mentioning in this lower rankings of this box office report. Miramax has kept the theater release of this film low so every box office report, it turns in moderately successful average per showing rates. This weekend was no different, making for a $3,197 average on its 1,324 theaters. The film has been out for five weeks now and has totaled 28.8 million.
 
 August Rush follows in 7th place with 3.5 million in receipts. The WB film has been out for three weeks and has 25.1 domestically. The next two ranked films follow only mere thousands behind August.
 
Fox’s Hitman ended up in 8th place with 3.4 million this weekend. The film, based on the best selling videogame series, has taken 35.8 million in domestic cash since its debut three weeks ago. It has another 14.3 mil in foreign sales, which has its worldwide gross at 50.1 mil. Once again, Fox has given no budget so it’s questionable whether this is moderately successful, average or below-the-mark for the studio.
 
MGM/WB hasn’t had the best of luck with their horrors and thrillers lately. Awake is faring no better than The Mist did though we can safely assume the budget for the film is low. Not sure if it’s as low as the 18 price tag for Mist but it can’t be very high. Still, the horror film lands in 9th place this weekend by taking in 3.3 million in receipts. In two weeks of release, it has only 10.7 million.
 
Paramount/Dreamworks continued in the top 10 with its Bee Movie release, which lands in the final 10th place with 2.6 million. The film is still in 2,707 theaters so this has its average per showing rate at only $964 per showing. The studios did release the budget for this film by giving it a 150 mil price tag. In six weeks of release, the animation has pulled in 121.0 mil domestically and another 19.4 mil in foreign sales. So, it has quite got its budget back currently sitting with a worldwide gross of 140.4 mil.
 
 
 
 
Rank
Movie
Weekend $
Theaters
Average
Total $
Budget
Week #
1
The Golden Compass
26.1 mil
3,528
$7,405
26.1 mil
180 mil
1
2
Enchanted
10.7 mil
3,520
$3,041
83.8 mil
---
3
3
This Christmas
5.0 mil
1,879
$2,660
42.7 mil
13 mil
3
4
Fred Claus
4.6 mil
3,185
$1,463
65.5 mil
---
5
5
Beowulf
4.4 mil
2,976
$1,478
75.9 mil
150 mil
4
6
No Country for Old Men
4.2 mil
1,324
$3,197
28.8 mil
---
5
7
August Rush
3.5 mil
2,310
$1,525
25.1 mil
---
3
8
Hitman
3.4 mil
2,418
$1,437
35.8 mil
---
3
9
Awake
3.3 mil
2,023
$1,631
10.7 mil
---
2
10
Bee Movie
2.6 mil
2,707
$964
121.0 mil
150 mil
6
 
 
 
 
Friday December 12-14, 2008 Releases:
 
Wide Releases
The Perfect Holiday---Dec 12--- (1,300 theaters)
I Am Legend (3,500+ theaters)
Alvin and the Chipmunks (3,300 theaters)
 
Limited Releases
The Kite Runner
Youth without Youth
Good Bye Bafana
Nanking

More Content By Jarrod Sarafin, News Editor
Agent Zero & Barnell Revealed for WOLVERINE
(Friday, February 22, 2008)
Amazon Producing Fantasy CHILD
(Friday, February 22, 2008)
Cameron Updates Status on AVATAR
(Friday, February 22, 2008)
Doomed JLA, More Mutants & Ant Man!
(Friday, February 22, 2008)
First Bloody Pic from LOST BOYS 2
(Friday, February 22, 2008)
IRON MAN Trailer Debuts on Feb 28 Lost
(Friday, February 22, 2008)
New Victims Ready for FINAL DESTINATION 4
(Friday, February 22, 2008)
Two More Gangsters for Mann's ENEMIES
(Friday, February 22, 2008)
Weaving Tracks After the WOLFMAN
(Friday, February 22, 2008)
BIONIC WOMAN Officially Axed by NBC?
(Thursday, February 21, 2008)
Comments/Responses
1 2 3 4 > >>
ultrazilla2000 • Dec 09, 2007, 04:52pm •
Makes me wonder if all the Religious Right members actually persuaded people to avoid this film? God knows they are trying hard enough! It IS a busy time of year though, so people can't all rush out to the movies in a two day period. I plan on seeing The Golden Compass, but not for another week due to work. I'm sure once winter break hits for students, and people get to relax a little from the holiday chaos, this movie will suck the money from our clutching hands.

WISEGUY562 • Dec 09, 2007, 05:02pm •
People need to stop blaming the religious right when their movies under perform. I went to see GC on Friday and loved it. But in all my years I've never even seen any religious or otherwise person in front of a theater picketing. All the controversy I've read about it's been here. Maybe the just over estimated the b.o. All that anti-religion stuff didn't hurt any of the Harry Potter movies. The studios are just trying so hard to find the next LOTR that they seem green lit just about anything in the fantasy genre. Not taking into account they don't have the huge fanbase LOTR had built in. Anyway it'll probably do well overseas.
As for Hitman, how much could that have cost. There are basically no special effects nor any major action sequences outside of the very end that would seem to require a large budget.
Happy to see No Country doing well. Great movie.
Sad to see The Mist already dropped out of the top ten. Wher are are all the Stephen King fans? At least they're only listing their budget at 18 mil. which they already surpassed.

snallygaster • Dec 09, 2007, 05:43pm •
It looks like GC only managed to pull in about $3M more than Eragon's opening weekend about this time last year. Or for another comparison, this opened to only about $4M more than Bridge to Terabithia from earlier this year - but that's a movie which wasn't exactly of "tent pole" stature. This past year has not been kind to the box office of fantasy-literature movies (with the exception of Harry Potter of course).

I saw GC at a matinee today and thought it was OK. My biggest issue with it is that I really didn't find myself particularly caring about any of the characters. I haven't read the books, but it felt like characters were hastily introduced without much in the way of developing them beyond whatever exposition was needed to further the plot. As a result, by the climax, I just wasn't that interested in the fates of the heroes.

Last weekend I saw The Mist which was quite enjoyable. The best way to describe it is that it felt like a classic Rod Serling Twilight Zone episode, much moreso than all the attempts in recent years to resurrect TW as a new TV show. If you consider yourself a fan of Twilight Zone, I highly recommend seeing it.

almostunbiased • Dec 09, 2007, 07:35pm •
I was going to see Compass this weekend, but had to go out of town for Funeral. Now, probably won't see it till after Christmas. If at all.

eelbonjack • Dec 09, 2007, 07:56pm •
This bums me out. A Great story like this.......and this is what it gets.
To tell the truth, the movie to me didn't capture certain things like I hoped it would, although visually, it looked close to the way I imagined it.
I'm disappointed that the sequels won't be likely made, but I also have a feeling that if they were, they wouldn't do justice to the books. They are harder to adapt than the first one, methinks, although its not impossible to do so.

But it isn't likely, the way the industry works, that they would be done right. This is painful for me, because this is truly a great story that really should succeed.

halfuck1 • Dec 09, 2007, 09:24pm •
While there may not be organized, picketing religious right protesters, there has been a distinct message filtered throughout the organized Christian community: do not let your children see this film.

One of my students (I teach high school) told me Friday that none of her friends would go see it with her, because their parents were forbidding it. These are high school juniors.

This was also the same day that a story about the book, the movie, and various schools banning the book was on the front page of the Houston Chronicle. The basic argument is "If I let my kid see the movie, then they may want to read the book. But we're not talking about censorship..." Right.

Personally, I wasn't a tremendous fan of the series of books. I think Pullman over simplifies certain concepts, but in general the notion of a magical, technological Earth-like world was engaging.

That said, I tend to avoid PG-rated fantasies based on young adult fiction. Especially if it's directed by one of the

wessmith1966 • Dec 09, 2007, 10:07pm •
I might be living in a cave and I have to say that I've never read the book or really knew anything about the story, but I had no idea there was anything anti-religious about GC. I took my friends' kids to see it and they enjoyed it, but thought it was just "ok." It really didn't strike a chord with them at all and I found it rather forgettable.

Wiseguy...the only movie I ever saw picketed was "The Last Temptation of Christ" when I lived in Memphis back in the late 80s. There were about 15 protesters expressing their right of free speech, condemning myself and the other people paying to see the movie to the depths of Hell for wanting to make up our own minds about the film. I tried to talk to some of the Bible-wielding sign wavers, but couldn't get a decent conversation out of any of them, although a priest did offer to take my confession after the movie was over.

I recommend seeing August Rush for anyone wanting a story with a lot of heart and a terrific performance from Robin Williams. I'm looking forward to I Am Legend this weekend (I like Will Smith, but think this movie's going to be a big disappointment), and Lord help me (although he probably won't because I saw The last Temptation of Christ!) I have to take the kids to see Alvin and the Chipmunks!

Merin • Dec 09, 2007, 10:25pm •
snallygaster, don't forget The Seeker: The Dark is Rising in October or Series of Unfortunate Events in December of 2004.

Seeker - Opening weekend = $3.7 million.
Lemony Snicket - Opening weekend = $30 million.

These are other "popular" children's fantasy series put to film that failed to get near Harry Potter numbers.

Eragon, Dark is Rising, Golden Compass, Lemony Snicket "poorly" if you want to measure against Harry Potter or more mainstream films.

Harry Potter (and, if you want to stretch comparisions, LotR) are phenomenons, not just successful fantasy series. Dragonlance Chronicles or the Drizzt Do'Urden series by R.A. Salvatore are both extremely successful and popular fantasy series that, if put to live action film, would probably be lucky to pull in Eragon numbers.

Fantasy (especially high fantasy or children's fantasy )is one of the poorest selling movie genres there is.

It isn't fair to compare these just because someone studio execs decided to give them huge budgets.

Saying it "failed" due to its high budget is ridiculous. It did fine in the box office - it was just a poor return on an investment. What do we, the audience, care about the profitability really (unless we are itching for sequels or worry that our favorite genres are deemed unprofitable) when a $20+ million opening weekend should mean there was enough interest for this film to open nationally.

*shrug* And being box office leader of a poor weekend could also show that, hey, this isn't typically a good time for movies (Christmas growing close and shopping getting frantic, plus by all accounts families are even worse off financially this year!)

If this summer of big sequels not equaling their predecessors proves anything its that flooding theaters with choices and making most films bigger budgets just means that more films will do, profit wise, less well.

raa2001 • Dec 09, 2007, 10:51pm •
speaking of picketing, when I went to see Divinci Code at the theater there were people picketing in front of the theater.

NotAFan • Dec 09, 2007, 10:58pm •
I think it's time to put the blame where it belongs...on the polar bear! People obviously couldn't deal with a polar bear wearing a helmut. Tsk, Tsk, such intolerance in this day and age! It seams people can only deal when polar bears wear sunglasses, or knit hats and scarfs! Hey it's 2008, polar bears can be fabulous if they want too, okaaaaaay!

1 2 3 4 > >>
Login to post a comment!