Video Business reports that the Blu-Ray release of 'Iron man' is rocketing up the charts with heroic sales numbers.
The release is tracking as the top format debut to date at Best Buy and other retailers.
An average of about 20% of Iron Man’s total unit sales are on Blu-ray, according to retail sources, though in some instances, its share goes as high as 50%. By comparison, the Blu-ray portion for many recent popular titles, including I Am Legend, logged about 9% of sales in the format, according to Adams Media Research.
One industry source said Iron Man Blu-ray sales range from 10% to 30% of the title’s total sales, varying by retailer. In some isolated cases, including at retailers Amazon.com and DeepDiscount.com, Iron Man’s Blu-ray version is selling more briskly than one or more of the film’s standard DVD SKUs.
Paramount Home Entertainment bowed Iron Man on Sept. 30. The studio has not yet commented on the title’s sales.
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