Warner Bros launches DC Entertainment Inc (Mania.com)

By:Rob M. Worley
Date: Thursday, September 10, 2009
Source: Various

Warner Bros launches DC Entertainment Inc. Plus: Wright addresses 'Ant-Man' rumors. 'Green Hornet' set footage (car crash!). 'Solomon Kane' trailer. More! The for bickering is over. Now is the time for your Comics2Film 9.9.10!

 

 

Warner Bros creates DC Entertainment, Inc.

It almost seems to come as a rebuttal to the Marve/Disney venture. Warner Bros. Entertainment Inc. has announced the "creation" of DC Entertainment Inc., a new company with the mission of leveraging DC Comics characters into other media, namely movies and TV.

The move sees Warner Bros Studio vet Diane Nelson taking the reigns of the comics company and long-time Publisher Paul Levitz stepping aside. Levitz will remain involved with DC and is serving, at least, to write comics such as 'Legion of Superheroes'.

Here's the complete text of WB's announcement:

Warner Bros. Entertainment Inc. (WBEI) has created DC Entertainment Inc., a new company founded to fully realize the power and value of the DC Comics brand and characters across all media and platforms, to be run by Diane Nelson, it was announced today by Barry Meyer, Chairman & CEO, and Alan Horn, President & COO, Warner Bros.

DC Entertainment, a separate division of WBEI, will be charged with strategically integrating the DC Comics business, brand and characters deeply into Warner Bros. Entertainment and all its content and distribution businesses. DC Entertainment, which will work with each of the Warner Bros. divisions, will also tap into the tremendous expertise the Studio has in building and sustaining franchises and prioritize DC properties as key titles and growth drivers across all of the Studio, including feature films, television, interactive entertainment, direct-to-consumer platforms and consumer products. The DC Comics publishing business will remain the cornerstone of DC Entertainment, releasing approximately 90 comic books through its various imprints and 30 graphic novels a month and continuing to build on its creative leadership in the comic book industry.

In her new role, Nelson will report to Jeff Robinov, President, Warner Bros. Pictures Group, in order to best capitalize on DC Entertainment’s theatrical development and production activities and their importance to drive its overall business with each of the divisions of Warner Bros.

Nelson will bring her expertise and more than 20 years’ experience in creative brand management, strategic marketing and content development and production to ensuring DC Entertainment’s dual mission of marshalling Warner Bros.’ resources to maximize the potential of the DC brand while remaining respectful of and collaborative with creators, talent, fans and source material. Additionally, Nelson will continue to oversee the franchise management of the Harry Potter property, which she has done since 2000, and also continue to represent the Studio’s interests with the author of the Harry Potter books, J.K. Rowling. Nelson will segue from her post as President, Warner Premiere but maintain oversight responsibilities of that division. (An executive succession plan for Warner Premiere will be announced shortly.)

Paul Levitz, who has served as President & Publisher of DC Comics since 2002, will segue from that role to return to his roots as a writer for DC and become a contributing editor and overall consultant to DCE. This transition will take place as expeditiously as possible without disrupting DC’s business operations.

In his new role, Levitz will be called upon for his deep knowledge and more than three-decade history with DC Comics, both as a comic creator and an executive. Besides serving as a writer on a number of DC Comics titles, he will be a contributing editor and consultant to DC Entertainment on projects in various media. Additionally, he will consult as needed on the transition and integration of the DC Comics organization into DC Entertainment and will utilize his unique experience, knowledge and relationships with the comics industry’s creative community to help achieve DC Entertainment’s goal of maximizing the value of DC properties. Further, Levitz will advise DC Entertainment on creative and rights-holder relationships, in particular regarding the legacy relationships that have been a part of DC Comics for decades.

Widely recognized and respected for his support of writers, artists and creators in the comics industry, Levitz is best known creatively for his work with DC Comics, having written most of the classic DC characters, including Batman, Wonder Woman and the Superman newspaper strip. At Comicon International in 2008, Levitz was awarded the Bob Clampett Humanitarian Award as part of the Will Eisner Comic Industry Awards, the only industry executive ever so honored.

“DC Comics and its super hero characters are truly touchstones of popular culture, and the formation of DC Entertainment is a major step in our company’s efforts to realize the full potential of this incredible wellspring of creative properties,” said Meyer. “Diane knows our studio as a creative executive, a marketer and a senior manager, and this varied background will help her effectively and creatively integrate the DC brand and properties across all our businesses. We’re also thrilled that Paul will remain involved with DC and we’ll be able to tap his expertise to help us reach our goals for this new business.”

“It’s no secret that DC has myriad rich and untapped possibilities from its deep library of iconic and lesser-known characters,” said Horn. “While we’ve had great success in films and television, the formation of DC Entertainment will help us to bring more DC properties across additional platforms to fans around the world, while maintaining brand integrity and authenticity. Diane is a terrific choice to lead DC Entertainment, and with Paul in his new role as a valued consultant and contributing editor, both our company and comic fans win.”

“Based on the great success we’ve had working with DC Comics to create some of the most popular and successful super hero films of all time, I’ve long believed that there was much more we could do across all of Warner Bros.’ businesses with this great body of characters and stories,” said Robinov. “The prioritization of DC and the creation of DC Entertainment is a great opportunity that reaches far beyond the film group. There are endless creative possibilities to build upon the many significant successes already achieved by my colleagues Kevin Tsujihara and the Home Entertainment Group in the videogame, home video and direct-to-platform arenas and Bruce Rosenblum and the Television Group in live-action, animated and digital series. Collectively, we have the ability to grow a body of properties highlighting the iconic characters and the diversity of the creative output of DC Comics.”

“The founding of DC Entertainment fully recognizes our desire to provide both the DC properties and fans the type of content that is only possible through a concerted cross-company, multi-platform effort,” said Nelson. “DC Entertainment will help us to formally take the great working relationships between DC Comics and various Warner Bros. businesses to the next level in order to maximize every opportunity to bring DC’s unrivalled collection of titles and characters to life.”

“After so many roles at DC, it’s exciting to look forward to focusing on my writing and being able to remain a part of the company I love as it grows into its next stage,” said Levitz.  “It’s a new golden age for comics and DC’s great characters, and I hope my new position will allow me to contribute to that magic time.”

DC Comics will celebrate its 75th anniversary in 2010 (NEW FUN COMICS #1, the first DC comic, began publishing in 1935), at which time more explicit details regarding DC Entertainment’s corporate and management structure, film and content release slate, creative roster and business objectives will be unveiled at a multi-faceted anniversary celebration and press conference in the first quarter of the year.

Current DC properties in development and/or production at Warner Bros. Entertainment include:

– “Human Target” is being produced by Warner Bros. Television for a mid-season debut on Fox.

– “Midnight Mass” is in series development at Warner Bros. Television for consideration for the 2010-11 season.

– “Jonah Hex,” Warner Bros. Pictures’ supernatural Western starring Josh Brolin, Megan Fox and John Malkovich, recently wrapped production in Louisiana.

– “The Losers,” Dark Castle/Warner Bros. Pictures’ action-adventure drama starring Jeffrey Dean Morgan, Zoe Saldana and Chris Evans, began principal photography mid-July in Puerto Rico.

– “The Green Lantern,” Warner Bros. Pictures’ next big superhero tentpole release, recently cast Ryan Reynolds as the titular character.  The film has a projected second quarter 2011 release date.

– “Lobo,” based on the DC Comics anti-hero, has Guy Ritchie attached as a director; Joel Silver, Akiva Goldsman and Andrew Rona are producing for Silver Pictures and Warner Bros. Pictures.

– Warner Premiere’s direct-to-platform DVD animated release of “Green Lantern: First Flight” debuted July 28.

– Warner Bros. Animation currently produces “Batman: The Brave and the Bold,” which airs on Cartoon Network.

– Warner Bros. Interactive Entertainment released “Batman: Arkham Asylum” on August 25, a dark, action packed videogame adventure for Xbox 360 videogame and entertainment system, PlayStation3 computer entertainment system and Games for Windows.

Prior to being named President, DC Entertainment, Nelson most recently served as President, Warner Premiere since its founding in 2006. Warner Premiere is a Studio-based production company which develops and produces high-quality, direct-to-DVD and short-form digital content, including the highly successful line of DC Universe animated DVD titles, and also pioneered the development of the motion comics category. Under Nelson’s leadership, Warner Premiere functions as a full-service production entity with its own resources and release schedule, furthering the Studio’s mandate of being a destination for both established and up-and-coming talent to create stand-alone properties as well as experiment in new media.

Before that, Nelson served as Executive Vice President, Global Brand Management, Warner Bros. Entertainment, with the primary responsibility of working cross-divisionally and throughout Time Warner to maximize and optimize all the various windows and outlets available to the Studio’s signature franchises, brands and event properties on a global basis. In this post, Nelson’s primary focus was the management of the Harry Potter brand, which she has overseen since the brand’s launch at the Studio in 1999. These efforts have helped drive the success of the brand to become the most successful film franchise of all time, as well as a respected consumer property that has generated billions of dollars for the Studio.

At Global Brand Management, Nelson and her team of more than 15 employees worked in all media and platforms to support a number of other key franchise properties, including “The Matrix Reloaded,” “The Matrix Revolutions,” “Batman Begins,” “The Dark Knight,” “Happy Feet,” “Polar Express” and “Charlie and the Chocolate Factory,” among others.

Prior to overseeing Global Brand Management, Nelson had served as Executive Vice President, Domestic Marketing, Warner Bros. Pictures. Nelson rose quickly through the ranks, having also served as Senior Vice President, Domestic Marketing, Warner Bros. Pictures and prior to that, Senior Vice President, Family Entertainment, Warner Bros. Corporate Worldwide Marketing and Planning. She was also Vice President, Worldwide Corporate Promotions, a post to which she was promoted in March 1998, after joining the Studio in September 1996 as Director of Worldwide Corporate Promotions.

Nelson came to the Studio from Walt Disney Records, where she served as Director of National Promotions. She is a graduate of Syracuse University’s Newhouse School of Communications.

 

 

Open Letter of Resignation from Paul Levitz

Shortly following the big announcement from DC, Paul Levitz published his open letter of resignation on the DC Comics website.

Dear Friends,

Thank you for your efforts, your support, and your contributions to DC Comics over the long years that I’ve had the honor of serving as part of DC’s leadership team. Together, our staff, creative contributors, readers, retailers and business partners have helped bring us to the beginning of what looks to be a new golden age for comics in the United States, and one that will bring more respect for the talent and the medium.

It will come as no surprise to anyone who’s heard me answer a comic convention request, “When are you going to do more Legion stories?” that I’m going to step away from my executive desk in coming months to resume my writing career, in comics and hopefully other forms as well. One of the lessons I learned from my many great teachers, from Frank McCourt through Joe Orlando and Jenette Kahn, is that creative work is more enduring than executive acts, and I look forward to adding to the stories I’ve told. Expect to see my byline at DC, as it has appeared for almost 37 years, adding what I can to a mythology and company that has my enduring affection, and expect to see me around the world of comics, which I hope never to leave. I already hear Karen and Dan sharpening their blue pencils with glee, waiting for my first pages.

DC will remain in the hands of the people who have had ultimate responsibility for its success throughout the past two decades, the management team of Warner Bros., headed by Barry Meyer and Alan Horn. They have encouraged our growth as a creative enterprise, and I have confidence that the people they will select to join the DC team, beginning with Diane Nelson, will do their best to make DC a success. While that transition process is taking place, I’ll continue to run DC until the baton can be carefully passed, and afterwards will have a role in which I can provide my advice and help.

On a personal note, I deeply appreciate the warmth and friendship I have found in these halls since my first visit, as a 13 year old comics fan. The relationships I have made here, including one that began in a DC circulation meeting and developed into the first DC marriage in four decades (thereby rebooting a grand tradition?), have been and will remain central to my life.

And now, if you forgive me, the future is calling.

 

If you need a reminder of just how influential Levitz has been in shaping the comics industry, Bleeding Cool has an excellent summary of the man's accomplishments as Publisher at DC.

Comic Book Resources has also published a round-up of reactions from industry heavyweights who have worked with Levitz over the years.

 

 

Diane Nelson Introduces Herself

Although she's well-known and well-liked within the film industry, DC Comics readers and fans are likely unacquainted with Diane Nelson, the new head of DC Entertainment, Inc. She has also posted an open letter of introduction on the DC Comics website:

Dear DC Colleagues and Friends,

As hopefully each of you now know, this morning Warner Bros. announced the formation of DC Entertainment, and I’ve been entrusted with the honor of heading up this exciting new venture, reporting to Jeff Robinov, President, Warner Bros. Pictures Group.

DC Entertainment’s mission is to deeply integrate the DC brand and characters into all of Warner Bros.’ creative production and distribution businesses, while maintaining the integrity of the properties and DC’s longstanding commitment to and respect for writers, creators and artists. The founding of DC Entertainment is about Warner Bros. taking DC to the next level and giving DC an even greater degree of focus and prioritization in all the businesses in which we operate—films, television, home entertainment, digital, consumer products and videogames.

You are all an integral part of the success DC has achieved to date and your expertise and support will be essential moving forward – as we raise this brand and collection of characters to even greater heights. Together we can make the next 75 years even more successful and productive than DC’s illustrious 75-year history.

Jeff and I will be in the DC offices next week and will say hello personally at that time. Until then, thank you in advance for your support and continued contributions to DC Comics and the new DC Entertainment.

Best regards,

Diane

 

While this corporate restructuring doesn't have the same asteroid impact of the Marvel/Disney deal, it's still a major move. Hopefully it will yield some of the DC Superhero movies we've been waiting for: 'Wonder Woman', 'Flash', a kick-ass 'Superman' and 'Metamorpho' (OK, C2F is the only one waiting for that last one).

What do you think, Maniacs? What promise does DC Entertainment, Inc. hold for you? Post your comments below...

Thanks to Matador for the submission.

 

 

GREEN HORNET Smash-Up

TMZ Caught some video from the set of 'Green Hornet'. The footage syncs up with the set photos we saw over the weekend, of a press conference disrupted by some kind of attack (perhaps gunfire).

In this clip we see the Green Hornet's car, the Black Beauty,  pull up to the podium (where Seth Rogen's Britt Reid is making his statement) and then speed off with the police in hot pursuit.

But wait...check out what happens the second time they run through the sequence. Looks to us like the stunt driver lost control of Black Beauty.

Thanks to avidfan and AntoBlueberry for the submission.

 

 

Warner Bros. No Longer a Fan of HE-MAN

The Deal Memo blog at Variety claims that Warner Bros. has bowed out of plans to bring 'He-Man and the Masters of the Universe' to the big screen.

They had been developing the movie with Mattel and producer Joel Silver since 2007. However, the studio and the toy maker were at odds over the creative direction of the film and mutually agreed to let the studio's option lapse.

John Stevenson ('Kung Fu Panda') is currently attached to direct and will likely keep that position as Mattel seeks a new home for the property. Silver is exclusive to Warner Bros and will bow out as well.

 

 

Rad Tebya Videt, SOLOMON KANE

'Solomon Kane' director Michael  J. Bassett unveiled some interesting news on his blog recently. First he announced:

"Not quite coming all the way home but at least in the right state, SOLOMON KANE is going to be one of the opening night films at the awesome genre showcase FANTASTIC FEST in Austin, Texas. We’re screening at 9:45pm on 24th Sept. I’m going to be there in person but sadly James P can’t make it. Hope some of you can find your way there – if there any tickets left. It’s looking to be a pretty popular screening."

Then he pointed out this trailer for the film, for Russian audiences:

Thanks to AntoBlueberry for the submission.

 

 

WHITEOUT Video Interviews

The comic-based 'Whiteout' opens Friday. IGN has posted a number of video interviews with the cast and crew of the film.

 

 

Wright Responds to ANT-MAN Rumor

So, late last week, Entertainment Weekly caused a stir with claim that Pixar was looking to take on Marvel's 'Ant-Man' as a potential movie. This opened up a number of questions, with the primary being: what about the live-action version that Edgar Wright has been developing.

CHUD took the questions straight to Wright himself. Obviously Wright has been focused on his just-wrapped movie 'Scott Pilgrm vs the World' but the director said he's still attached to the film and still working on the script with Joe Cornish. 

"I just spoke to Kevin Feige for the first time since I wrapped and we are meeting this week to discuss the next phase," Wright explained. "It's been something that I have worked on for over five years on and off. There's even a treatment I wrote that dates even further back than that."

He also suggests that EW may have gotten things wrong and that their "scoop" was more speculative than fact-based.

"The news that Pixar is involved is not wholly accurate and a little premature to comment on. I love Pixar's work more than anyone and indeed would love to collaborate with them," Wright admitted. "I'm not sure though that they would want to do a 'shrinking' film as a Pixar animation - since Toy Story and A Bug's Life already cover this territory to some extent."

Click through for more of Wright's comments in which he talks about exactly why he loves the idea of adapting 'Ant-Man' (as opposed to a higher profile character) and what his spin on the concept will be.



Series: Green Lantern, The, Whiteout, Green Lantern, He-Man & the Masters of the Universe, Lobo, Human Target, Solomon Kane, Midnight Mass, Jonah Hex, Losers, The, Green Hornet, Ant Man, Batman: The Brave and the Bold, Green Lantern: First Flight