Toy Fair 2010: Mattel MOTU and DC Universe (Mania.com)

By:Robert T. Trate
Date: Friday, February 19, 2010

 

Last year at Comic Con I was literally blown away by the sheer magnitude of Mattel toys. Long had I thought of them as nothing but Hot Wheels, Barbies and those guys that used to make He-Man figures. As I stood in line for over an hour for a Mattel SDCC exclusive I noticed quickly how fast the line grew and how many of the exclusives started to disappear off the wall. This usually brings about a sense of dread for the collector but then a funny thing happened. A member of Mattel announced that they were only sold out of that particular figure that day. Tomorrow they would have more. Mattel understands the collector and their need to not only get what they want but the best quality as well. MattyCollector is Mattel’s collector’s site which caters to individuals who truly love toys. They had a special invite for all their new figures and Mania’s own Toy Maniac was on hand.
 
Masters of the Universe:
This line is a double edged sword and totally designed for the true die hard fan. If you are interested in getting a certain character you have to follow the site for months at a time just to know their release date. I reviewed Zodak a few months back (see review) and the experience with shipping and packaging were superb. The figure itself is pretty cool too. There have been several SDCC exclusives already but this year there were two that premiered at Toy Fair. The first is Keldor (check out his full origin). In case you don’t know that is Skeletor’s real name. He was mortally wounded and left to look like the villain we have all come to despise. Before old bone head he was that Captain Morgan looking fellow in the blue (also in the header in image). 
 
The other SDCC exclusive is Mo-Larr an Eternian Dentist. If you are still confused the character originated on Robot Chicken and has become a fan favorite. Mattel is honoring the show and the character by making him into a figure (bottom picture). I took the liberty of including the original sketch at the bottom of the article for your enjoyment.
 
Other new figures in the line include Gy-gor, a big yellow gorilla based on an original unproduced figure for the old series, Count Marzo, Optikk, Whiplash, She-Ra, 2 different Moss Mans and the giant from ancient Eternian times Tytus (second from the bottom).
 
There are new Masters of the Universe Classics figures every month. If you are a fan of The Masters of Universe sign up for the MattyCollector newsletter and become a fan of theirs on Facebook.
 

Mattel Toy Fair photos

Mattel Toy Fair photos

Mattel Toy Fair photos

Mattel Toy Fair photos

Mattel Toy Fair photos

Mattel Toy Fair photos

Mattel Toy Fair photos

 
DC Universe:
The DC Universe Justice League Unlimited line will continue to grow again this year. The Atom and Plastic Man both come with great extras. The Atom will have a smaller version of himself and Plastic Man comes with him molded into a shape. Yet, that seventies looking Batman done in the animated style is pretty sweet too.
 

Mattel Toy Fair photos

Mattel Toy Fair photos

Mattel Toy Fair photos

 
DC Universe12 inch Series:
The 12 inch line for the DC Universe is just as good if not better than many of the Sideshow Collectibles 12 inch figures. Two main reasons: accessibility and the price. Sure many of us treat our figures like museum quality pieces but who wants to shell out hundreds of dollars for just one? Then again who can? Let us not forget the months of ordering and waiting for your Sideshow Collectible. I like going to the toy store for my toys or ordering one directly from a website. In less than two weeks he’ll be there. Who needs months upon months of waiting? My pick in the whole lot is obviously Zantana. The additional Green Lanterns are great and I love that Alan Scott GL but Zantana took my breath away.
 

Mattel Toy Fair photos

Mattel Toy Fair photos

Mattel Toy Fair photos

Mattel Toy Fair photos

 
DC Universe Classics (Build a Figure):
This line, with each wave, really outshines Marvel’s Legends series. There is a beautiful simplicity to these figures. The Marvel Legends just have too many visible points of articulation.
 

Mattel Toy Fair photos

Mattel Toy Fair photos

 
VS Figures: DCU VS MOTU
Both will be Toys R Us exclusives and are inspired by DC Comics Presents #47 SUPERMAN VS HE-MAN. The issue was originally written Paul Kupperberg and drawn by Curt Swan. Its debut was in July of 1982. If you are not into ordering toys online it will be your only way to get He-Man and Skeletor in a toy store.
 

Mattel Toy Fair photos

Mattel Toy Fair photos

 
Ghostbusters:
I picked up the Egon Spengler SDCC exclusive last July (see column). I thought that it would be the only one I would ever get. A nice little collector’s piece for the toy shelf. After seeing the full line I am hooked. I am also glad to see that they will have the guys in their lab coats as well. The 12 inch line is actually better than most Sideshow Collectibles I have seen. I saw a Ray a few weeks back where I could exam him more closely. He was nothing but perfection down to the tiniest detail. Having seen all four I suddenly realized there isn’t enough room on my toy shelf. Check out the Matty Collector Ghostbusters site for official release dates.
 

Mattel Toy Fair photos

Mattel Toy Fair photos

Mattel Toy Fair photos

Mattel Toy Fair photos

 
Check out Robert’s Toy Fair coverage of Hasbro’s Marvel Universe line, Mezo’s Kick-Ass figures and several pictures of the new Star Wars figures for 2010.
 
Robert Trate writes two weekly columns for Mania the DVD Shopping Bag and the Toy Maniac. Robert also participates in a pod cast that reviews movies, comics and celebrates all things geek. Check it out at You’ve Got Geek on You.com.
Mo-Larr: Eternian Dentist Episode:


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