OTHER GUYS Topple Inception (Mania.com)

By:Jarrod Sarafin
Date: Sunday, August 08, 2010

 

After three weeks of handing over their hard-earned cash for Christopher Nolan’s mind twister Inception, audiences across the nation gave a nod towards The Other Guys for the latest box office race. The latest comedic team effort between director Adam McKay and his co-writer/friend Will Ferrell, the Sony release was promoted as a buddy cop film that didn’t center on the kick-ass “Bad Boys” of their particular precinct. And that formula seemed to work for moviegoers, with the film grabbing an estimated $35.6 million in coin over its first three days of release and propelling it into the 1st place spot.
“Other Guys” is the fourth theatrical feature for McKay and Ferrell since Anchorman struck theaters back in 2004, and their second best opening performance Talladega Nights took in $47.0 million in its 2004 debut. Opening audiences for the PG-13 pic skewed 56% male, with 55% of patrons under age 25.
With the studio setting the production budget at $85 million, it’s a respectable launch for Sony and McKay, who expressed a “huge sigh of relief and gratitude to audiences” on his Twitter over the weekend. The studio also chimed in that they were pleased with the premiere.
"It was a really sweet opening," Sony distribution topper Rory Bruer said. "Mark and Will have been everywhere and really worked hard to open this movie so successfully."

Warner Bros. may have fallen short of taking down a fourth consecutive box office victory but they have nothing to worry about with Chris Nolan’s Inception. Dropping only 32% from its previous weekend tally, the dreamscape tale pulled in another $18.6 million on 3,418 theaters across the country. The latest numbers pushes its domestic cume to $227.7 million, quite a margin over its budget of $160 million. If you want to include the extra $250 million it has grabbed from international waters the release has a global gross of $477.7 million since invading theaters 24 days ago.

The trades are reporting that Disney fell below expectations with the 3D threequal of their Step Up franchise, despite a 3rd place finish and $15.5 million over its first three days. Insiders are pointing out an insufficient number of 3D screens in the marketplace if you can believe that excuse. For those who did attend the opening bow, analytical numbers suggest the premiere’s audience was 60% female, with 70% of all patrons under 25 of age.
The opening tally also seems in line with the previous two installments, with the first one grabbing $20.7 mil and its 2008 sequel earning $18.9 million. Co-produced and financed with Summit Entertainment, the budget for Step Up 3-D is set at around only $30 million so it’s certainly not the end of the world for Disney here.

Beyond the opening victory of “Other Guys,” Sony Pictures’ spy thriller Salt also lands in the top 5 for this report. The Angelina Jolie-led vehicle had the 4th place spot by taking in another estimated $11.1 million in cash. Perhaps under the radar with Nolan’s release taking the limelight, the film’s latest weekend performance has increased its domestic gross to $91.9 million. With another $62.8 million from foreign markets, it has $154.7 million in global receipts. The budget is set at $110 million.
And dropping three slots to 5th place is Paramount & DreamWorks’ comedy Dinner for Schmucks. The Steve Carell-Paul Rudd comedy grabbed another $10.5 million on its 3,004 theaters. After two full weekends of release the film has taken in $46.7 million in domestic sales.
Before we go, it should be noted that Disney and Pixar are entering more elite company with their latest animated effort Toy Story 3. While the release is winding down at theaters—in only 1,714 theaters after 8 weeks of release---the latest weekend sales has increased its domestic score to $396.3 million, just $4 million shy of the amazing $400 mark. Likely to make the mark within a week or so, that will also push its global cume to the $900 million mark.
Collectively, Rentrak says the weekend top 10 rung up $118 million, or 7% less than top performers in last year's comparable frame for the first industry downtick in almost two months.
 

Rank
Movie
Weekend
Theaters
Average
Total
Budget
1
The Other Guys
$35.6 mil
3,651
$9,751
$35.6 mil
$85
2
Inception
$18.6 mil
3,418
$5,442
$227.7 mil
$160
3
Step Up 3-D
$15.5 mil
2,435
$6,366
$15.5 mil
$30
4
Salt
$11.1 mil
3,317
$3,346
$91.9 mil
$110
5
Dinner for Schmucks
$10.5 mil
3,004
$3,495
$46.7 mil
$69
6
Despicable Me
$9.4 mil
3,413
$2,754
$209.4 mil
$69
7
Cats & Dogs 2
$6.9 mil
3,705
$1,865
$26.4 mil
$85
8
Charlie St. Cloud
$4.7 mil
2,725
$1,725
$23.5 mil
$44
9
Toy Story 3
$3.0 mil
1,714
$1,778
$396.3 mil
$200
10
The Kids Are All Right
$2.6 mil
994
$2,622
$14.0 mil
$4

 
Here’s the top global performers of the 2010 Summer Season. We’ll give it a couple more weeks before we drop it down to the top 5. And with The Expendables and Scott Pilgrim vs. the World set to hit theaters next Friday, feel free to sound off with your predictions on their opening scores down below.
 
Toy Story 3 Numbers:
Budget: $200 mil
Opening: $110.3 mil

Domestic: $396.3 mil
Foreign: $498.7 mil
Worldwide: $895.0 mil
 
Shrek Forever After Numbers:
Budget: $165 mil
Opening: $70.8 mil

Domestic: $236.5 mil
Foreign: $426.7 mil
Worldwide: $663.2 mil
 
The Twilight Saga: Eclipse Numbers:
Budget: $68 mil
Opening: $64.8 mil

Domestic: $293.1 mil
Foreign: $356.7 mil
Worldwide: $649.8 mil
  
Iron Man 2 Numbers:
Budget: $200 mil
Opening: $128.1 mil

Domestic: $311.8 mil
Foreign: $309.6 mil
Worldwide: $621.4 mil
  
Inception Numbers:
Budget: $160 mil
Opening: $62.7 mil

Domestic: $227.7 mil
Foreign: $250.0 mil
Worldwide: $477.7 mil
 
The Prince of Persia: The Sands of Time Numbers:
Budget: $200 mil
Opening: $30.1 mil

Domestic:
$89.7 mil

Foreign:
$237.4 mil

Worldwide: $327.1 mil
 
Robin Hood Numbers:
Budget: $200 mil
Opening: $36.0 mil

Domestic: $105.2 mil
Foreign: $205.0 mil
Worldwide: $310.3 mil 
Sex and the City 2 Numbers:
Budget: $100 mil
Opening: $31.0 mil

Domestic: $95.1 mil
Foreign: $188.7 mil
Worldwide: $283.8 mil
 
The Karate Kid Numbers:
Budget: $40 mil
Opening: $55.6 mil

Domestic: $173.2 mil
Foreign: $81.7 mil
Worldwide: $254.9 mil
 
Despicable Me Numbers:
Budget: $69 mil
Opening: $56.3 mil

Domestic: $209.4 mil
Foreign: $43.5 mil
Worldwide: $252.9 mil
 
The Last Airbender Numbers:
Budget: $150 mil
Opening: $40.3 mil

Domestic: $128.9 mil
Foreign: $53.0 mil
Worldwide: $181.9 mil
 
Grown Ups Numbers:
Budget: $80 mil
Opening: $40.5 mil

Domestic: $155.7 mil
Foreign: $18.3 mil
Worldwide: $174.0 mil
 
The A-Team Numbers:
Budget: $110 mil
Opening: $25.6 mil

Domestic: $76.3 mil
Foreign: $74.5 mil
Worldwide: $150.8 mil
  
The Sorcerer’s Apprentice Numbers:
Budget: $150 mil
Opening: $17.6 mil

Domestic: $57.0 mil
Foreign: $54.2 mil
Worldwide: $111.2 mil
 
 
 
Friday, August 13, 2010 Releases:
Wide
The Expendables (3,000+)
Eat Pray Love (2,800+)
Scott Pilgrim vs. the World (2,600+)
Limited
Tales from Earthsea
Animal Kingdom
The People I’ve Slept With


Series: