SUPER 8 Wins Debut Weekend (

By:Jarrod Sarafin
Date: Sunday, June 12, 2011


The weekend estimates are in and we have no explosive box office numbers to report for this second week of June. That’s not to say that this report’s winner, Super 8, didn’t perform up to expectations of its studio. It just means that with no specific movie reaching the $40+ range, it feels like a soft weekend for the summer calendar.
Initial tracking had J.J. Abrams’ latest thriller premiering somewhere between $25-$30 million so its $37 million debut certainly performed up to speed for Paramount Pictures. Another positive sign for the studio was that the sci-fi thriller found more money on Saturday ($14 mil) in comparison to its first day gross of $12.2 million, translating to positive word-of-mouth. Tack on the $6.7 million it made from its early foreign markets and the studio found $44.7 million over its first three days of release. As the studio reports the film only cost $50 million to produce, they seem pleased with its opening bow.
“I think we accomplished what we set out to do. It was never positioned as a big blockbuster, but as a smaller movie,” Paramount vice chair Rob Moore said. “We used the sneaks to infuse the marketplace with great word-of-mouth, and it certainly looks like it paid off.”
Rentrak reports that 71% of its opening audience was over the age of 25, while 56% of it consisted of the male gender. The film’s Imax coverage found $4.4 million, representing 12% of total earnings.
Following in 2nd place was last weekend’s champion, X-Men: First Class. The 20th Century Fox prequel tale found another $25 million over its second frame, increasing its domestic tally to $98.9 million after 10 days of release. The Matthew Vaughn release fell 55% from its opening tally which is the second best sophomore effort for any X-Men film behind only X2: X-Men United. That one dropped only 53% back in 2003.
With First Class taking down another $42.2 million overseas from 10,643 screens in 66 markets, its international cume stands at $124.2 million. Combine that with its domestic score and you have a global sum of $223.0 million.
“It’s a high quality original film, and has great playability,” Fox senior vice president of domestic distribution Chris Aronson.
In 3rd place we have Warner Bros. Pictures’ comedic sequel The Hangover Part II, which continues to grab amazing numbers in both the domestic and international arena. It managed to find another $18.5 million here in the states and $38.3 million on 7,200 screens in 55 foreign markets.
Despite it being critically panned, the latest Wolf Pack adventure managed to cross the $200 million mark in domestic stakes and accomplish the same feat overseas on the same weekend. The 2009 original found only $190.1 million in foreign sales but this sequel has already surpassed that with $214.8 million. With the $216.5 million it has from its domestic venues, The Hangover Part II has a global gross of $431.3 million after 18 days of release. The budget is set only $80 million.  
DreamWorks Animation’s sequel Kung Fu Panda 2 kicked up another $16.6 million over its third frame, increasing its domestic performance to $126.9 million. With the animated follow-up winning the international box office this weekend by pulling in $56.5 million from 11,025 screens in 45 territories, the film crossed over the $200 million range in foreign sales and has made a global tally of $331.9 million.
The Hangover sequel wasn’t the only film surpassing the $200 million range in domestic sales this weekend. Walt Disney Pictures’ Pirates of the Caribbean: On Stranger Tides managed the same feat, pulling in $10.8 million in 5th place. The latest numbers from the Jack Sparrow adventure has its domestic cume at $208.7 million. It’s a very decent domestic mark for any fourth entry in a franchise but the real treasure for Disney is coming from international waters.
With Stranger Tides pulling in another $41.1 million overseas this weekend---a second place finish in the foreign box office race----this latest pirate adventure has $678 million just from its foreign markets. Combine the two and you have a global tally of $886.7 million, the clear global winner of this summer so far.
Will it maintain that lead over the upcoming releases of Tranformers 3, Harry Potter and the Deathly Hallows: Part 2 and Captain America? We shall see, Maniacs.  
Check out the rest of the top 10 down below. Domestic box office revenues were down roughly 7% from a year ago.

Super 8
$37.0 mil
$38.0 mil
X-Men: First Class
$25.0 mil
$98.8 mil
Hangover Part II
$18.5 mil
$216.5 mil
Kung Fu Panda 2
$16.6 mil
$126.9 mil
Pirates of the Caribbean 4
$10.8 mil
$208.7 mil
$10.1 mil
$123.9 mil
Judy Moody
$6.2 mil
$6.2 mil
Midnight in Paris
$6.1 mil
$14.2 mil
$2.3 mil
$173.6 mil
Fast Five
$1.7 mil
$205.0 mil

Here’s the summer global race as they stack up now. Disney’s Pirates of the Caribbean: On Stranger Tides is in a box office realm beyond any of its current competition as it nears the $900 million worldwide mark.
Unless Paramount Pictures bumps Super 8 into 121 more domestic venues, we’re not placing the J.J. Abrams thriller into the below list. The minimum theater requirement to be featured in the global race is 3,500+ and this weekend’s winner premiered in only 3,379 houses across the nation.
As you’ll also see below, the incredible global performance of The Hangover Part II has it poised to take over the 3rd place spot.
Pirates of the Caribbean: On Stranger Tides Numbers:
Budget: $250 mil
Opening: $90.1 mil

Domestic: $208.7 mil
Foreign: $678.0 mil
Worldwide: $886.7 mil
Fast Five Numbers:
Budget: $125 mil
Opening: $86.1 mil

Domestic: $205.0 mil
Foreign: $378.3 mil
Worldwide: $583.3 mil
Thor Numbers:
Budget: $150 mil
Opening: $65.7 mil

Domestic: $173.6 mil
Foreign: $258.0 mil
Worldwide: $431.6 mil
The Hangover II Numbers:
Budget: $80 mil
Opening: $85.9 mil

Domestic: $216.5 mil
Foreign: $214.8 mil
Worldwide: $431.3 mil
Kung Fu Panda 2 Numbers:
Budget: $150 mil
Opening: $47.6 mil

Domestic: $126.9 mil
Foreign: $205.0 mil
Worldwide: $331.9 mil
X-Men: First Class Numbers:
Budget: $160 mil
Opening: $55.1 mil

Domestic: $98.8 mil
Foreign: $124.2 mil
Worldwide: $223.0 mil
Feel free to make your predictions now on how Green Lantern performs next weekend…
Friday, June 17, 2011 Releases:
Green Lantern (3,600+)
Mr. Popper’s Penguins (3,200+)
The Art of Getting By

Series: Thor, Green Lantern