Feige Talks Hulk Looks (Mania.com)

By:Jarrod Sarafin
Date: Thursday, July 28, 2011
Source: Los Angeles Times

Hulk older, Hulk smash gym? Just a few days after showing off some concept art from The Avengers---one of which showed off Mark Ruffalo's new Hulk image---Marvel Studios chief Kevin Feige sat down with the Los Angeles Times to discuss the new look and feel of the character. And how it has evolved into this version.

He'll be about the same size he was in "The Incredible Hulk" [which was about 9 feet tall] or maybe a little bit smaller. His muscles won't be quite as cut. We figure he's been the Hulk now for a few years and [his physique is changing]. He's not as cut or as ripped as he was in "The Incredible Hulk." The most important thing is that face. As you can already see in that concept painting, it is — more than any Hulk that's ever been done in live action — a Hulk that let's you see the actor in there. You will be able to see Ruffalo in there. That was a big revelation for us. It's just a concept painting, but in that you can see the [influence of Marvel Comics pioneer and original Hulk artist Jack] Kirby, as people have already pointed out, but also, and equally important in this case, Ruffalo's eyes and his cheek structure. It is him.

When asked on changing it from the previous version of The Incredible Hulk, Feige responded with:

It is. It was something we actively avoided before. Hulk was Hulk, he’s not any one actor and Hulk should look like Hulk. It was like Iron Man’s armor, in a way, it wouldn’t change depending on the actor wearing it. But we’ve taken a different approach because Hulk is Banner and, frankly, we came to question our approach. Why are we not doing it this way? So we did a few designs that put Ruffalo into it, and we immediately saw how much more you feel for the creature.

Check out the full interview here.

The Avengers will strike theaters May 4, 2012.

Series: Avengers (Marvel Studios' The Avengers)