Help, Apes Defeat Remakes (Mania.com)

By:Jarrod Sarafin
Date: Sunday, August 21, 2011

 

In what we consider to be the final confirmation that the summer box office season is officially over, we saw the introduction of two high-profile ‘80s remakes (in 3D) and a family adventure hit theaters this weekend and none of them could top the box office. Hell, one of the ‘80s remakes couldn’t even find a top 5 spot. Instead, this weekend’s reports saw the top 2 from last weekend continuing their control over the cinematic landscape even if they switched places by the final estimates. Walt Disney Pictures’ dramatic adaptation of The Help found itself moving up to the 1st place spot with an estimated tally of $20.4 million, enough cash to win the race this weekend. The film’s sophomore score has increased its domestic gross to $71.8 million after 10 days of release, creating quite a profitable distance from the $25 million price tag.
In the 2nd place spot goes the reigning champion for the past three weeks, 20th Century Fox’s origin tale Rise of the Planet of the Apes. The James Franco-Andy Serkis vehicle found another $16.3 million on 3,471 theaters across the nation. With the third frame’s numbers in the bag, the studio has $133.7 million after 17 days of release. If you want to include the $94.1 million it has from early foreign market distribution, this latest “Planet” adventure has $227.9 million worldwide. Not bad at all with director Rupert Wyatt and producers managing to keep its budget down to only $93 million.
With those two previous releases continuing their hold at the top, we can now take a look at some of the new releases.
The Weinstein Company, Dimension Films and director Robert Rodriguez continued their family-friendly franchise of Spy Kids this weekend with the release of Spy Kids: All the Time in the World taking down the 3rd place spot. Led by Jessica Alba and Antonio Banderas, the film launched into 3,295 theaters and found $12.0 million as a result. It may sound like a lackluster premiere for a family film but Team Rodriguez managed to keep their budget low at a cost of only $27 million.
"We were within range of our expectations. Yes, it was on the low end, but given the market conditions, we're okay with this number. We're going to be in good shape with this movie, and it will play for the rest of the summer, since there's no other family film coming in," Weinstein president of distribution Erik Lomis said.
Unlike the above release, it’s Lionsgate and director Marcus Nispel that should worry about opening score versus budget cost. The two combined to premiere a revised Conan the Barbarian into 3D theaters and yet found only $10.0 million for the 4th place spot. With the film entering 3,015 theaters, the average came out to only $3,317 per showing and they have quite a ways to go before they could hope to touch the $90 million budget. For their part, Lionsgate executives didn’t sugarcoat their lackluster results beyond remembering better times.
“It was a rough weekend, and disappointing for the new films,” Lionsgate executive vice president of distribution David Spitz said. “Historically, August has always been a challenge, but we at Lionsgate have certainly enjoyed plenty of success with titles like The Expendables and The Last Exorcism.”
And following in the 5th place spot is Sony Pictures’ adaptation of The Smurfs. The film dropped only one slot in its fourth frame by pulling in another $8.0 million on 3,057 theaters across the states. The latest tally has increased the domestic score to $117.7 million. The studio also has another $211.4 million from international waters, with the little blue guys having a global cume of $329.1 million. As reported last week, Sony has already launched development into a sequel to debut in the summer of 2013.
Before we go, let’s talk about Walt Disney’s 3D remake of Fright Night. The redo of the 1985 film opened up in 3,114 theaters and found only $7.9 million after its first three days of release. But even with a dismal first showing at the box office, it seems the studio is in the same boat as Dimension with their latest Spy Kids release. Craig Gillespie and Marti Noxon (check out our interview with her here) managed to keep the costs down here, with a production budget of only $30 million. It seems likely they’ll make that up and more in the end game.
Check out the rest of the top 10 down below and sound off with your thoughts.
 

Rank
Movie
Weekend
Theaters
Average
Total
Budget
1
The Help
$20.4 mil
2,690
$7,613
$71.8 mil
$25
2
Rise of the Planet of the Apes
$16.3 mil
3,471
$4,696
$133.7 mil
$93
3
Spy Kids: All the Time in the World
$12.0 mil
3,295
$3,648
$12.0 mil
$27
4
Conan the Barbarian
$10.0 mil
3,015
$3,317
$10.0 mil
$90
5
The Smurfs
$8.0 mil
3,057
$2,617
$117.7 mil
$110
6
Fright Night
$7.9 mil
3,114
$2,537
$8.3 mil
$30
7
Final Destination 5
$7.7 mil
3,155
$2,442
$32.3 mil
$40
8
30 Minutes or Less
$6.3 mil
2,888
$2,181
$25.7 mil
$28
9
One Day
$5.1 mil
1,719
$2,983
$5.1 mil
$15
10
Crazy, Stupid, Love
$4.9 mil
1,940
$2,552
$64.4 mil
$50

 
With the summer box office season officially complete, we’ll put up the summer tent pole statistics one last time for your viewing enjoyment. Here are the winners and losers of the 2011 summer season.
 
Harry Potter and the Deathly Hallows- Part 2 Numbers:
Budget: $200 mil
Opening: $169.1 mil

Domestic: $365.9 mil
Foreign: $900.0 mil
Worldwide: $1.265 bil
 
Transformers: Dark of the Moon Numbers:
Budget: $195 mil
Opening: $97.8 mil
Domestic: $348.5 mil
Foreign: $747.0 mil
Worldwide: $1.095 bil
 
Pirates of the Caribbean: On Stranger Tides Numbers:
Budget: $250 mil
Opening: $90.1 mil

Domestic: $240.1 mil
Foreign: $798.5 mil
Worldwide: $1.038 bil
   
Kung Fu Panda 2 Numbers:
Budget: $150 mil
Opening: $47.6 mil

Domestic: $163.9 mil
Foreign: $459.0 mil
Worldwide: $622.9 mil
 
Fast Five Numbers:
Budget: $125 mil
Opening: $86.1 mil

Domestic: $209.8 mil
Foreign: $395.6 mil
Worldwide: $605.4 mil
  
The Hangover II Numbers:
Budget: $80 mil
Opening: $85.9 mil

Domestic: $254.0 mil
Foreign: $327.0 mil
Worldwide: $581.0 mil
 
Cars 2 Numbers:
Budget: $200 mil
Opening: $66.1 mil

Domestic: $186.9 mil
Foreign: $314.4 mil
Worldwide: $501.3 mil
 
Thor Numbers:
Budget: $150 mil
Opening: $65.7 mil

Domestic: $180.9 mil
Foreign: $267.1 mil
Worldwide: $448.1 mil
 
   
X-Men: First Class Numbers:
Budget: $160 mil
Opening: $55.1 mil

Domestic: $145.8 mil
Foreign: $204.4 mil
Worldwide: $350.2 mil
 
Captain America: The First Avenger Numbers:
Budget: $140 mil
Opening: $65.0 mil

Domestic: $164.7 mil
Foreign: $147.0 mil
Worldwide: $311.7 mil
 
Rise of the Planet of the Apes Numbers:
Budget: $93 mil
Opening: $54.8 mil

Domestic: $133.7 mil
Foreign: $94.1 mil
Worldwide: $227.9 mil
 
Green Lantern Numbers:
Budget: $200 mil
Opening: $53.1 mil

Domestic: $115.2 mil
Foreign: $78.6 mil
Worldwide: $193.8 mil
 
Cowboys & Aliens Numbers:
Budget: $163 mil
Opening: $36.4 mil

Domestic: $89.4 mil
Foreign: $18.0 mil
Worldwide: $107.4 mil
 
Friday, August 26, 2011 Releases:
Wide
Colombiana (2,500+)
Don’t Be Afraid of the Dark (2,400+)
Our Idiot Brother (2,000+)
Limited
Redemption Road
Brighton Rock
Buzzkill
Chasing Madoff
Higher Ground
Suing the Devil
Circumstance


Series: Harry Potter and the Deathly Hallows: Part 2, Thor, Green Lantern, Cowboys & Aliens, X-Men: First Class, Smurfs, Transformers: The Dark of the Moon