Mania Box Office Report: TED over Magic Mike (Mania.com)

By:Mania Staff
Date: Monday, July 02, 2012
Source: Box Office Mojo

After nearly two months of Summer movies targeted at younger audiences, this weekend served as a good reminder that adults like to go to the theater too. Seth MacFarlane's Ted scored one of the best R-rated comedy debuts ever, while R-rated male stripper flick Magic Mike proved to be a very attractive option. Even the latest PG-13 Tyler Perry movie, Madea's Witness Protection, had a strong opening propelled mainly by older African American women. Overall the Top 12 earned an estimated $196.9 million, which makes it the biggest aggregated weekend ever in the month of June.
 
Ted scored a very impressive $54.1 million from 3,239 locations. That bests the first Hangover movie's $44.98 million for highest debut ever for an original R-rated comedy. Among all R-rated movies it ranks eighth all-time, and it ranks third among comedies behind The Hangover Part II and Sex and the City.
 
Ted's success is due primarily to the strength of its broadly-appealing, completely original premise: what's not to like about a foul-mouthed, pot-smoking teddy bear hanging out with Mark Wahlberg? It didn't hurt that this felt like a logical transition to the big screen for Family Guy creator Seth MacFarlane, and previews maintained the general humor of that show while clearly bringing something new to the table.
 
It's also worth pointing out the importance of a great release date. Originally, Ted was scheduled for July 13, which was sandwiched directly in between The Amazing Spider-Man and The Dark Knight Rises. When G.I. Joe: Retaliation was bumped to next March, Universal immediately moved Ted up two weeks to June 29. As a result, Ted came out at a time when animated movies had ruled the box office for three-straight weeks, and when two R-rated comedies (The Dictator and That's My Boy) had already failed to deliver this Summer. This turned out to be the perfect time for a raunchy crowd-pleasing comedy like Ted, and kudos to Universal for figuring this out.
 
According to Universal's exit polling, Ted's audience skewed male (56 percent) and younger (52 percent were 30 years of age and under). They awarded the movie a very good "A-" CinemaScore, which implies that strong word-of-mouth should help Ted play well for at least the next month or so.
 
Magic Mike had to settle for second place behind Ted, though its estimated $39.16 million was a very impressive tally indeed. It's the third Channing Tatum movie this year to open north of $36 million, and if estimates hold it will become director Steven Soderbergh's highest opening ever ahead of Ocean's Twelve ($39.15 million). All that being said, it earned just shy of 50 percent of its weekend box office from Friday showings, which makes it one of the most front-loaded debuts ever. Add in an underwhelming "B" CinemaScore, and there's a good chance that Tatum doesn't get his third $100 million movie of 2012.
 

 
Rank
 
Movie
 
Weekend
 
Theaters
 
Average
 
Total
 
Budget
1
Ted
 
$54,100,000
3,239
$16,703
$54,100,000
$50
2
Magic Mike
 
$39,155,000
2,930
$13,363
$39,155,000
$7
3
Brave
 
$34,011,000
4,164
$8,168
$131,685,000
$185
4
Tyler Perry’s Madea’s Witness Protection
 
$26,350,000
2,161
$12,193
$26,350,000
$20
5
Madagascar 3
 
$11,815,000
3,715
$3,180
$180,012,000
$145
6
Abraham Lincoln: Vampire Hunter
 
$6,000,000
3,109
$1,930
$29,034,000
$69
7
Prometheus
 
$4,925,000
1,951
$2,524
$118,262,000
$130
8
Moonrise Kingdom
 
$4,873,000
854
$5,706
$18,406,000
$16
9
Snow White and the Huntsmen
 
$4,405,000
2,337
$1,885
$145,591,000
$170
10
People Like Us
 
$4,306,000
2,055
$2,095
$4,306,000
$16

 

This week it is all about The Amazing Spider-Man. Have a Happy 4th of July and after Spidey we set our sights on Comic Con and the rest of 2012!

 

 



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