Mania Box Office Report: Spidey Swings only so High (Mania.com)

By:Robert T. Trate
Date: Sunday, July 08, 2012
Source: Box Office Mojo

The Amazing Spider-Man got off to a very good start over the past six days, though it didn't perform at the same level as the previous series entries. Meanwhile, Ted continued to play well, Savages got off to a decent start, and Katy Perry: Part of Me disappointed. The Top 12 earned an estimated $187.1 million this weekend, which is up 28 percent from the same frame last year.
 
The Spider-Man reboot earned an estimated $65 million for the three-day weekend. Adding in its previous three days of grosses, the new version of the webslinger's story had a $140 million six-day opening. Over the identical six-day period in 2007, Transformers earned $155.4 million. 
 
That six-day opening is significantly higher than Batman Begins ($79.5 million) or X-Men: First Class ($69.9 million) among comic book reboots. The best way to judge the movie's success, though, is not to compare to different franchises, but instead to compare within the Spider-Man franchise. It did wind up close to the first Spider-Man's $144.2 million six-day start, though it was way off from Spider-Man 2 ($180.1 million) and Spider-Man 3 ($176.2 million). Batman Begins, on the other hand, had the highest six-day start in Batman franchise history at the time.
 
First Class provides a more accurate comparison; it was also a reboot that opened five years after a trilogy conclusion that made tons of money but was creatively disappointing. X-Men: First Class's $55.1 million debut was about in line with the first X-Men's $54.5 million, and at the time it was deemed mildly successful; therefore, The Amazing Spider-Man deserves about the same status at this point.
 
According to distributor Sony Pictures, the movie's audience was 58 percent male and 54 percent were 25 years of age and older. They awarded Spider-Man an "A-" CinemaScore, which suggests good word-of-mouth that could propel the movie to close to $300 million (assuming it doesn't get completely crushed by The Dark Knight Rises in two weeks). 
 
Even though on the surface it appeared to have one of the more interesting uses of 3D in recent years, only 44 percent of The Amazing Spider-Man's grosses came from those higher-priced tickets. IMAX was comparatively much more impressive: the format accounted for $14.3 million, or roughly 10 percent, of the six-day grosses (all of that is included within the 3D share).

 
Rank
 
Movie
 
Weekend
 
Theaters
 
Average
 
Total
 
Budget
1
Amazing Spider-Man
 
$65,000,000
4,318
$15,053
$140,000,000
$230
2
Ted
 
$32,593,000
3,256
$10,010
$120,240,000
$50
3
Brave
 
$20,162,000
3,891
$5,182
$174,519,000
$185
4
Savages
 
$16,162,000
2,628
$6,150
$16,162,000
$45
5
Magic Mike
 
$15,610,000
3,120
$5,003
$72,797,000
$7
6
Tyler Perry’s Madea’s Witness Protection
 
$10,200,000
2,161
$4,720
$45,846,000
$20
7
Madagascar 3
 
$7,700,000
2,861
$2,691
$196,020,000
$145
8
Katy Perry: Part of Me
 
$7,150,000
2,730
$2,619
$10,250,000
$12
9
Moonrise Kingdom
 
$4,642,000
884
$5,251
$26,893,000
$16
10
To Rome With Love
 
$3,502,000
806
$4,345
$5,621,000
-

Marvel’s The Avengers has dropped to 12th place with $611,130,000 grossed thus far. Ridley Scott’s Prometheus is still in the top 20 (#15) with a total of $122,400,000 domestically.

The genre titles are sparse this week as Mania will be bringing you a review of Ice Age 4: Continental Drift. Though we’re sure your attention will not be on the movies coming out this week. As all attention falls on the geek event of the year this week, Comic Con.
 


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