Mania Box Office Report: Guardians Rules the Box Office (Mania.com)

By:Robert T. Trate
Date: Sunday, August 03, 2014
Source: Box Office Mojo

As a member of the press I feel a tad guilty. I loved Guardians of the Galaxy (read my column on it here) and I saw it on press night. Why do I feel guilty? Because a movie that good deserves my money. So I plan on seeing it again this week. I also hope my contribution will helpkeep Michael Bay’s Teenage Mutant Ninja Turtles movie out of the number one spot. 

We are tickled pink here at Mania that a film like Guardians of the Galaxy has done so well in it’s opening weekend. As you Maniacs have seen, we have been in full support of the film and ran all the news stories, clips, interviews, and toy images we good get our hands on.

So why did a space movie with a talking raccoon and a walking tree do so well? Again, read my column. However, I’ll give you Maniacs a second opinion. Ray Subers of Box Office Mojo had a lot to say about Guardians: 

How to explain this huge opening? To begin with, the Marvel Studios brand is about as popular as it gets right now. This feels equivalent in some ways to Pixar Animation circa 2008, when moviegoers had such trust in the brand that they turned up in big numbers to see a movie about a lonely, vocally-challenged robot.


Similarly, Guardians of the Galaxy looked like a tough sell on paper. The current iteration of the team has only been around since 2008, and they don't have anywhere near the built-in recognition of Thor or Captain America. Disney's stellar marketing campaign addressed that issue early and often: from the teaser trailer on, the focus was squarely on building a connection between the audience and this bizarre group. Characters that initially seemed like liabilities—Rocket Raccoon and Groot, specifically—wound up being a major draw, particularly with A-list actors Bradley Cooper and Vin Diesel providing vocal support. 


More broadly, the movie consistently managed to look like a fun and (mostly) fresh adventure. Add in an aggressive late marketing push and some very positive reviews (over 90 percent on Rotten Tomatoes), and a new Marvel franchise was born this weekend” (read Suber’s full report here).



 

Rank

 

Movie

 

Weekend

 

Theaters

 

Average

 

Total

 

Budget

1

Guardians of the Galaxy

 

$94,000,000

4,080

$23,039

$94,000,000

$170

2

Lucy

 

$18,283,000

3,202

$5,710

$79,571,000

$40

3

Get On Up

 

$14,031,000

2,468

$5,685

$14,031,000

-

4

Hercules (2014)

 

$10,700,000

3,595

$2,976

$52,348,000

$100

5

Dawn of the Planet of the Apes

 

$8,700,000

3,283

$2,650

$189,330,000

$170

6

Planes: Fire and Rescue

 

$6,424,000

3,241

$1,982

$47,596,000

$50

7

The Purge Anarchy

 

$5,551,000

2,656

$2,090

$62,962,000

$9

8

Sex Tape

 

$3,550,000

2,500

$1,420

$33,908,000

$40

9

And So It Goes

 

$3,344,000

1,816

$1,841

$10,473,000

-

10

A Most Wanted Man

 

$3,324,000

729

$4,560

$7,059,000

-



Teenage Mutant Ninja Turtles arrives this weekend as well as Into the Storm. I’ll being seeing Guardians of the Galaxy again. How about you?



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