Mania Box Office Report: Guardians Score 2nd Best Weekend (Mania.com)

By:Robert T. Trate
Date: Sunday, August 10, 2014
Source: Box Office Mojo

The good news is that Marvel’s Guardians of the Galaxy scored the best second weekend of the summer. Hollywood is thrilled as this will be a billion dollar August for them. The first of its kind. We still have the third Expendables and Sin City: A Dame to Kill For to add to that pot. 

I had a lot of people ask me if I was going to see Teenage Mutant Ninja Turtles this weekend, or had I seen yet. I am not a Michael Bay fan, nor do I have a fondness/ nostalgia for the Turtles, and if I want to see Megan Fox a quick google search would be good enough. However, these were the reasons why many people were going to see TMNT. Outside of the Google search, the Turtles' cartoons are everywhere, we just got enough Michael Bay action with the latest Transformers and Disney XD was running the original Turtles movies all weekend. I guess Bay’s Turtle movie is for the masses. 

Ray Subers of Box Office Mojo had this to report on why TMNT took the weekend. "This strong opening can be attributed primarily to the power of the Ninja Turtles brand. Older moviegoers (over 25, at least), have a fondness for the Turtles of the 80s and 90s, while children have formed a connection with the Turtles via the recent (and very popular) Nickelodeon animated show. This new version managed to align nicely with the existing brand, while also creating something visually distinct from its predecessors (primarily with the CGI turtles and Michael Bay style action). As a result, it drew strong interest from moviegoers young and old: according to Paramount, the audience was 55 percent over the age of 25”.



 

Rank

 

Movie

 

Weekend

 

Theaters

 

Average

 

Total

 

Budget

1

Teenage Mutant Ninja Turtles (2014)

 

$65,000,000

3,845

$16,905

$65,000,000

$125

2

Guardians of the Galaxy

 

$41,531,000

4,088

$10,159

$175,922,000

$170

3

Into the Storm

 

$18,015,000

3,434

$5,246

$18,015,000

$50

4

The Hundred-Foot Journey

 

$11,123,000

2,023

$5,498

$11,123,000

$22

5

Lucy

 

$9,331,000

3,147

$2,965

$97,354,000

$40

6

Step Up All In

 

$6,575,000

2,072

$3,173

$6,575,000

-

7

Hercules (2014)

 

$5,700,000

2,896

$1,968

$63,461,000

$100

8

Get on Up

 

$5,012,000

2,469

$2,030

$22,927,000

-

9

Dawn of the Planet of the Apes

 

$4,400,000

2,306

$1,908

$197,834,000

$170

10

Planes: Fire and Rescue

 

$2,419,000

2,280

$1,061

$52,950,000

$50



This week we see if Sly, Arnie, Mel, Harrison, Antonio and Jason have enough star power to ring out one more Expendables movie. 



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