Marvel announces plans for new rating system (Mania.com)
Date: Thursday, July 05, 2001
Source: Marvel Comics
Since it made the decision to stop the use of the Comics Code Authority rating system, Marvel Comics has been working to a develop a new means by which to self-regulate its books. Debuting in the "Marvel" section of next month's PREVIEWS, the following is how the publisher breaks down its new ratings system:
All Ages: These titles will carry no label and are appropriate for readers of all ages. Titles such as ULTIMATE SPIDER-MAN, ULTIMATE MARVEL TEAM-UP and ULTIMATE X-MEN fit into this category.
MarvelPG: These titles are suitable for most readers, but it is suggested that parents read them with their younger children. Titles you can expect in this category are FANTASTIC FOUR, THOR, NEW X-MEN, UNCANNY X-MEN and AMAZING SPIDER-MAN.
MarvelPG +: Similar to MarvelPG, but on these titles you will generally find the violence and language turned up a notch. Recommended for teen and adult readers. Look for titles like PUNISHER, ELEKTRA, MARVEL KNIGHTS: DOUBLE-SHOT and BANNER to carry this label.
Parental Advisory: Explicit Content: These comics, falling under the new MAX Comics banner, will be similar in content to an R rated movie, with harsh language, intense violence, and perhaps even some partial nudity. To avoid confusion, the MAX titles will be designed to look very different from the mainline Marvel titles. They will not carry a Marvel logo on their covers, they will not be sold on the newsstand, and they will not be marketed to younger readers. So far, ALIAS, FURY, and U.S. WAR MACHINE have been offered to retailers, with more titles joining them in the near future.