"Casino Royale" makes big splash with DVD sales (Mania.com)

By:Karl Schneider
Date: Thursday, March 22, 2007

According to the Hollywood Reporter, Casino Royale took the top position on the national DVD sales and rental charts the week ending March 18.

The film, which grossed $167 million in theaters, bumped last week's top seller and renter, 20th Century Fox's Borat, to the No. 3 spot on Nielsen VideoScan's First Alert sales chart and No. 2 on Home Media Magazine's video rental chart.

As for sales, Casino Roayle outsold Holiday by more than 3-to-1; in rental stores, Holiday generated an estimated $8 million in revenue, compared with $9.2 million for Casino Royale.

KJ's Take: Casino Royale is probably the most successful Bond film of all time, which is good since I loved the more realistic feel.