A portion of the cover for SPIDER-MAN – ONE MORE DAY/BRAND NEW DAY by John Rhett Thomas.
© Marvel Comics
Cycle of Gimmicks
By: Kurt AmackerDate: Wednesday, September 12, 2007
Greetings, Maniacs, and welcome to another adventure into the astounding unknown with Comicscape! I, your host, will take you aboard this craft of my own design – one powered by fan-boy indignation! So, quickly – climb in, strap in, and think of your least favorite Batman actor! Contemplate Hal Jordan’s turn to the dark side! Ruminate over the delays that plagued Wonder Woman for its first four issues! Tell everyone how you would write All-Star Batman and Robin differently! Think of variant covers and how much money you spent in the ‘90s! Complain loudly about Spider-Man 3! Fume over Fantastic Four: Rise of the Silver Surfer! Why at this rate, we’ll reach the outer limits of the universe in no time!
Seriously, though, fan controversy always interests – and frequently, amuses – me. And, after having read last week’s 544th issue of Amazing Spider-Man – the first part of the much-hyped One More Day – I see more on the horizon. Before we dive in: read this week’s Comicscape and send me your thoughts at comicscape@mania.com or kurtamacker@yahoo.com. If I get enough responses, I’ll run your letters next week with my pithy remarks.
For those unaware, One More Day will cross over all three Spider-Man titles – Amazing Spider-Man, Friendly Neighborhood Spider-Man, and Spectacular Spider-Man. As it opens, Peter Parker and his wife, Mary Jane, stand at Aunt May’s bedside as she slowly expires. In #538, May accidentally took a sniper’s bullet intended for Peter, at the Kingpin’s behest. When the four-part story ends in November, Marvel promises huge changes and a “back to basics” approach to the character. The publisher will also consolidate the three titles into the new, thrice-monthly Amazing Spider-Man. According to Newsarama, the creative teams are:
Dan Slott, Steve McNiven, Dexter Vines and Morry Hollowell
Marc Guggenheim, Salvador Larrocca and Jason Keith
Bob Gale, Phil Jimenez, Andy Lanning and Jeromy Cox
Zeb Wells, Chris Bachalo, Tim Townshend and Antonio Fabela
Each creative team will write its own arc, based on an outline of stories already mapped out with Amazing editor Steve Wacker.
I have wildly mixed feelings about this. I need to state first that I haven’t read Amazing Spider-Man in a couple of years, outside of #544 before writing this. While I enjoyed J. Michael Straczynski’s early work on the title, I thought the quality of his writing wavered after a time – not only on Amazing, but in other titles as well. Hence, a few of you may think me unqualified to comment on the series’s direction. But, the consolidation of the titles, the odd shipping schedule, and the – as stated by writer Guggenheim – “back to basics” approach remind me of some of the same trends that have plagued super-hero comics for years.
In and of itself, the consolidation of the titles bothers me very little. Most fans seem to dislike it when publishers flood the market with multiple titles. Few people stand around comic shops wondering why Marvel won’t give the fans another X-book. Without a doubt, the practice stands as a shameless moneymaking ploy meant to appeal to completists. And, in some cases, we happily fall for it. I read both Punisher and Wolverine titles with no apologies. I like the characters and I want more than one reading experience a month. But, anyone that hates Wolverine: Origins – and many of you do – doesn’t have to buy it to understand the goings-on between issues #58 and #59 of Wolverine. When Amazing Spider-Man hits the shops three times a month, you buy all or none. Granted, the book won’t ship weekly, like DC’s 52 or Countdown. But, I feel confident guessing that Marvel looked at the relative success of 52 in deciding to consolidate Amazing. If that series had failed miserably, I doubt the publisher would have moved forward. Maybe it should look at the lower sales figures of Countdown and reconsider.
Still, DC published multiple Superman titles in a very similar fashion for 11 years. A single editor oversaw the main titles featuring the Man of Steel. Each issue had a golden shield – and later, the “S” logo – with the week and year in it. Hence, while Action Comics retained an independent numbering system, any reader that wanted to follow all of the titles and keep them in reading order could do so by following the week number elsewhere on the cover. DC effectively already tried what Marvel will attempt with Spider-Man, though it had different creative teams on each title. And, regardless of your opinion of those Superman stories, that numbering system lasted from 1991 until 2002 – an incredibly long time, as publishing gimmicks go. But, anyone that elected to only read Action Comics could at least stay with the loose confines of a single series and, if nothing else, feel like they had a choice in the matter. The differences between DC’s schedule on its Superman titles and Marvel’s on Amazing Spider-Man strike me as illusory at best, but publishing a single title as such will confirm the all-or-nothing nature of the schedule to readers. In a perfect world, the consolidation of all of the Spider-Man ongoing series and the thrice-monthly publishing schedule would solve many problems. It cleans up continuity and gives the fans more of a character they love, with a strong set of creators at that. And, 52 showed fandom and comic publishers that a weekly series (or, at least, multiple-issues-per-month) could work. But, 52 stood as a novelty and a single title. The market will not sustain multiple weekly titles, in the same way that it wouldn’t sustain the flood of variants, manufactured collectibles, and multiple-titles-per-character in the 1990s. As the business of publishing comics grows popular again, Marvel and DC reach back into the same old bag of tricks.
This harkens back to Guggenheim’s “back to basics” comment over at Newsarama. It remains the prerogative of both Marvel and DC to reset their universes every few years. I speculate – and feel free to correct me – that they do so to appeal to each new generation of readers picking up comics with “classic” understandings of the characters. Most readers don’t know about Ben Reilly and the Clone Saga. They don’t know that Batman’s on his fourth Robin now. They know those characters from movies and cartoons. Those popular depictions stem largely from a handful of writers that created those characters or otherwise defined them in readers’ minds – Stan Lee and Steve Ditko with Spider-Man; Stan Lee and Jack Kirby with the Fantastic Four; Chris Claremont and John Byrne with the X-Men; Frank Miller with Daredevil; and the list goes on. Hence, as comic readers age and move on, the publishers usually care less about their opinion than that of younger readers weaned on the Teen Titans cartoon. But, a lot of us haven’t moved on. Hence, the “back to basics” approach looks like another attempt by Marvel and DC to fall back on the nostalgia that keeps older readers around in the first place. Many of us still read comics to recapture just a taste of the experience we had as a child. As I grow older, I find myself drawn back to the Bronze Age comics that I first pulled out of the box brought to me by my uncle. Many of them were already older than I was, but they remain my earliest memories of the medium. I also find myself drawn to a select few titles from the ‘90s boom that still hold up, as I purchased my first comics with my own money during that era. But, that doesn’t keep me from watching the industry remix and rearrange its characters, its gimmicks, and its publishing schedule for a few years before yelling “It’s old school time!” Then, the X-Men go back to the spandex costumes, the Infinite Earths consolidate, somebody comes back from the dead, and we find ourselves at the start of another cycle.
With Marvel’s new plan for Amazing Spider-Man, it sounds like a little of both problems. The new schedule may hold up for a while, but the book will return to monthly status and Marvel will say that they want to give writers more freedom. Spider-Man may lose Mary Jane or Aunt May or both, but the series’s tone will return him to, as Marc Guggenheim put it, “pure, New York City, can't pay the rent, can't get a date, crackin' wise, kickin' butt Spider-Man. And taking that Spidey to new and surprising places.” After a couple of years of that, something like Civil War will happen that will “change everything!” Then, Peter Parker will give up his mantle and we’ll have a new Spider-Man for a year. Or, he’ll die and Dr. Strange will bring him back. Or, he’ll join the Defenders. Then, Marvel will decide that the character has strayed too far from the stories written by Stan Lee and Steve Ditko and bring us back home. Spider-Man might retain those changes made during the interval – the organic web-shooters, for instance – but the stories will return to the classic understanding of the character. And, if I’m still writing this column, I’ll say this all again.
Now, what do you think?
The Spinner Rack
By Ben Johnson and Kurt Amacker
DARK HORSE COMICS
Blade Of The Immortal #129 (MR) $2.99
BPRD Killing Ground #2 (Of 5) $2.99
Ben: Once, when I was at McDonalds I thought I was eating ground #2.
Kurt: All right, I hereby ban all sh-t jokes from Comicscape.
Criminal Macabre Two Red Eyes TP $12.95
Ben: It will work, but TP would be more useful being used with two brown eyes.
Kurt: Steve and I are going to send Mo’Lock to kick your pasty ass.
Fear Agent Last Goodbye #3 $2.99
Groo 25th Anniv Special $5.99
Hellboy Vol 7 The Troll Witch & Others TP $17.95
Kurt: Dark Horse is about to release all of the Hellboy books in hardcover, so save your money.
Path Of The Assassin Vol 7 TP (MR) $9.95
Star Wars Legacy #16 $2.99
Ben: So….
Star Wars Rebellion #10 $2.99
Ben: …Lame.
DC COMICS
100 Bullets #85 (Res) (MR) $2.99
Batman Confidential #9 $2.99
Batman Strikes #37 $2.25
Batman Strikes Duty Calls TP $12.99
Black Adam The Dark Age #2 (Of 6) $2.99
Ben: This is actually really cool.
Booster Gold #2 $2.99
Ben: One of the most original ideas to run in a super hero comic in a long time.
Kurt: Is this “Ben is Nice to DC Week”?
Booster Gold Var Ed #2 $2.99
Cartoon Network Action Pack #17 $2.25
Confessions Of A Blabbermouth $9.99
Ben: Brian M Bendis’ first DC book.
Countdown 33 $2.99
Ben: Book of the week!!! I’m so excited!!! I still have no idea what we are counting down to, but I’m sure we’ll find out in the next 33 weeks. Now that is storytelling!!!
Countdown Search For Ray Palmer Wildstorm #1 $2.99
Ben: First prize – One free issue of Countdown. Second Prize One free issue of Countdown and Countdown Search for Ray Palmer
Kurt: I’m not buying this.
DMZ #23 (MR) $2.99
Emma Vol 5 $9.99
Fables #65 (MR) $2.99
Ben: I can’t believe this title keeps getting better 65 issues in.
Friday The 13th Summer Vacation #1 (Of 2) (MR) $2.99
Kurt: I can only imagine the letters home to mom.
From Eroica With Love Vol 10 $9.99
Gen 13 #12 $2.99
Green Lantern #23 $2.99
Ben: In a lot of ways this is the DC version of Annihilation, a far superior story to the primary event that is not getting enough notice.
Green Lantern Sinestro Corps Special 4th Ptg #1 $4.99
Ion Vol 2 The Dying Flame TP $14.99
Jack Of Fables #14 (MR) $2.99
JLA Classified #42 $2.99
JLA Wedding Special #1 $3.99
Justice Society Of America #9 $2.99
Ben: This is one of the most frustrating books to write about. How does one say “This book is great” every month in new ways.
Kurt: Buy a thesaurus. It’s not a dinosaur.
Justice Society Of America Var Ed #9 $2.99
Mad Classics #18 $4.99
Nightmare On Elm Street TP (MR) $14.99
Showcase Presents Batman And The Outsiders Vol 1 TP $16.99
Stormwatch PHD #11 $2.99
Suicide Squad Raise The Flag #1 (Of 8) $2.99
Ben: Like the Thunderbolts, just not as good.
Superman #667 $2.99
Superman Death And Return Of Superman Omnibus HC $75.00
Ben: I went back and read this again and it kinda sucks.
Kurt: Thanks for the heads-up. I haven’t read any of this stuff in years and I was kind of thinking about getting it, but maybe not.
Trials Of Shazam #8 (Of 12) $2.99
Un-Men #2 (MR) $2.99
Ben: A bunch a guys who have been married for a few years.
Kurt: That means that we’re…God damn you.
Welcome To Tranquility #10 $2.99
Wonder Girl #1 (Of 6) $2.99
IMAGE COMICS
Age Of Bronze #26 $3.50
Bad Planet #3 (Of 6) (Res) (MR) $3.99
Casanova #9 (MR) $1.99
Kurt: Heath Ledger not included.
Nightly News Vol 1 TP $16.99
Kurt: I heard this was really good. Anyone care to chime in?
Noble Causes #31 $3.50
Kurt: I’ve got one – to raise funds to force Ben to wear pants.
Parade With Fireworks #1 (Of 2) $3.50
Kurt: Dude, parades don’t have fireworks. They have beads.
Spawn Godslayer #4 $2.99
Walking Dead #42 (MR) $2.99
Ben: I guess if you’re only going to have one page of story per issue moving to a bi-weekly is smart marketing.
Kurt: Could this be an omen of sorts for Amazing Spider-Man?
MARVEL COMICS
Amazing Spider-Girl #12 $2.99
Civil War Chronicles #3 $4.99
Daredevil #100 $3.99
Ben: About time Brubaker started kicking Matt’s ass again.
Daredevil Wraparound #100 $3.99
Essential Punisher Vol 2 TP $16.99
Kurt: As mayor of Comicscape Town, I declare this Awesome Day.
Fantastic Five #5 (Of 5) $2.99
Ghost Rider #15 $2.99
Ben: Have I mentioned how much this sucks?
Kurt: You know how I know you’re gay?
Heroes For Hire #13 $2.99
Loners #5 (Of 6) $2.99
Marvel Adventures Hulk #3 $2.99
Marvel Illustrated Man In The Iron Mask #3 (Of 6) $2.99
Marvel Zombies Army Of Darkness HC $19.99
Ben: This was the best Army of Darkness book in a long time.
Moon Knight #12 CWI $2.99
New Avengers #34 $2.99
New Avengers Transformers #3 (Of 4) $2.99
Kurt: And this is the worst idea ever.
Nova #6 $2.99
Ben: My favorite new book of the year, which means it will be cancelled by issue 12.
Punisher War Journal #11 $2.99
Kurt: I love this series. See Ben’s comment about Nova.
Spider-Man Fairy Tales #4 (Of 4) $2.99
Thor #3 $2.99
Ben: Stark finally pays for the Clor incident.
Kurt: It takes place in New Orleans. I’m still not buying it.
Thor 2nd Ptg Coipel Wraparound Var #2 $2.99
Kurt: That doesn’t even look like English, so I’m just going to ignore it.
Ultimate Power #7 (Of 9) $2.99
Kurt: This is prime wait-for-trade material.
Ultimate Spider-Man #113 $2.99
Ben: It’s really hard to see a new artist on this book.
Kurt: I get this in trade and haven’t grabbed a new one in a while, but Bendis’s writing on this has always been really entertaining.
Ultimate Spider-Man Vol 18 Ultimate Knights TP $15.99
Ultimate X-Men #86 $2.99
Wolverine Classic Vol 5 TP $14.99
Kurt: It’s in color and that’s nice, but I still have the Essentials volumes.
World War Hulk 2nd Ptg Jrjr Var #1 (Of 5) $3.99
X-Factor #23 $2.99
X-Men Emperor Vulcan #1 (Of 5) $2.99
Ben: Spock is going to kick Gambits Creole ass.
Kurt: Gambit’s Cajun. That’s totally different. As mayor of Comicscape Town, I sentence you to a branding. Your brand will read “FoC” – Full of Crap. And also as mayor, I declare this week’s column finished.





My suggestion is, if you are going to read Spider-Man #544 do it after 3 drinks. The quality will improve dramatically.