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Cycle of Gimmicks

By: Kurt Amacker
Date: Wednesday, September 12, 2007

Greetings, Maniacs, and welcome to another adventure into the astounding unknown with Comicscape! I, your host, will take you aboard this craft of my own design – one powered by fan-boy indignation! So, quickly – climb in, strap in, and think of your least favorite Batman actor! Contemplate Hal Jordan’s turn to the dark side! Ruminate over the delays that plagued Wonder Woman for its first four issues! Tell everyone how you would write All-Star Batman and Robin differently! Think of variant covers and how much money you spent in the ‘90s! Complain loudly about Spider-Man 3!  Fume over Fantastic Four: Rise of the Silver Surfer! Why at this rate, we’ll reach the outer limits of the universe in no time!
 
Seriously, though, fan controversy always interests – and frequently, amuses – me. And, after having read last week’s 544th issue of Amazing Spider-Man – the first part of the much-hyped One More Day – I see more on the horizon. Before we dive in: read this week’s Comicscape  and send me your thoughts at comicscape@mania.com or kurtamacker@yahoo.com. If I get enough responses, I’ll run your letters next week with my pithy remarks.
 
For those unaware, One More Day will cross over all three Spider-Man titles – Amazing Spider-Man, Friendly Neighborhood Spider-Man, and Spectacular Spider-Man. As it opens, Peter Parker and his wife, Mary Jane, stand at Aunt May’s bedside as she slowly expires. In #538, May accidentally took a sniper’s bullet intended for Peter, at the Kingpin’s behest. When the four-part story ends in November, Marvel promises huge changes and a “back to basics” approach to the character. The publisher will also consolidate the three titles into the new, thrice-monthly Amazing Spider-Man. According to Newsarama, the creative teams are:
 
Dan Slott, Steve McNiven, Dexter Vines and Morry Hollowell
Marc Guggenheim, Salvador Larrocca and Jason Keith
Bob Gale, Phil Jimenez, Andy Lanning and Jeromy Cox
Zeb Wells, Chris Bachalo, Tim Townshend and Antonio Fabela
 
Each creative team will write its own arc, based on an outline of stories already mapped out with Amazing editor Steve Wacker.
 
I have wildly mixed feelings about this. I need to state first that I haven’t read Amazing Spider-Man in a couple of years, outside of #544 before writing this. While I enjoyed J. Michael Straczynski’s early work on the title, I thought the quality of his writing wavered after a time – not only on Amazing, but in other titles as well. Hence, a few of you may think me unqualified to comment on the series’s direction. But, the consolidation of the titles, the odd shipping schedule, and the – as stated by writer Guggenheim – “back to basics” approach remind me of some of the same trends that have plagued super-hero comics for years.
 
In and of itself, the consolidation of the titles bothers me very little. Most fans seem to dislike it when publishers flood the market with multiple titles. Few people stand around comic shops wondering why Marvel won’t give the fans another X-book. Without a doubt, the practice stands as a shameless moneymaking ploy meant to appeal to completists. And, in some cases, we happily fall for it. I read both Punisher and Wolverine titles with no apologies. I like the characters and I want more than one reading experience a month. But, anyone that hates Wolverine: Origins – and many of you do – doesn’t have to buy it to understand the goings-on between issues #58 and #59 of Wolverine. When Amazing Spider-Man hits the shops three times a month, you buy all or none. Granted, the book won’t ship weekly, like DC’s 52 or Countdown. But, I feel confident guessing that Marvel looked at the relative success of 52 in deciding to consolidate Amazing. If that series had failed miserably, I doubt the publisher would have moved forward. Maybe it should look at the lower sales figures of Countdown and reconsider.
 
Still, DC published multiple Superman titles in a very similar fashion for 11 years. A single editor oversaw the main titles featuring the Man of Steel. Each issue had a golden shield – and later, the “S” logo – with the week and year in it. Hence, while Action Comics retained an independent numbering system, any reader that wanted to follow all of the titles and keep them in reading order could do so by following the week number elsewhere on the cover. DC effectively already tried what Marvel will attempt with Spider-Man, though it had different creative teams on each title. And, regardless of your opinion of those Superman stories, that numbering system lasted from 1991 until 2002 – an incredibly long time, as publishing gimmicks go. But, anyone that elected to only read Action Comics could at least stay with the loose confines of a single series and, if nothing else, feel like they had a choice in the matter. The differences between DC’s schedule on its Superman titles and Marvel’s on Amazing Spider-Man strike me as illusory at best, but publishing a single title as such will confirm the all-or-nothing nature of the schedule to readers. In a perfect world, the consolidation of all of the Spider-Man ongoing series and the thrice-monthly publishing schedule would solve many problems. It cleans up continuity and gives the fans more of a character they love, with a strong set of creators at that. And, 52 showed fandom and comic publishers that a weekly series (or, at least, multiple-issues-per-month) could work. But, 52 stood as a novelty and a single title. The market will not sustain multiple weekly titles, in the same way that it wouldn’t sustain the flood of variants, manufactured collectibles, and multiple-titles-per-character in the 1990s. As the business of publishing comics grows popular again, Marvel and DC reach back into the same old bag of tricks. 
 
This harkens back to Guggenheim’s “back to basics” comment over at Newsarama. It remains the prerogative of both Marvel and DC to reset their universes every few years. I speculate – and feel free to correct me – that they do so to appeal to each new generation of readers picking up comics with “classic” understandings of the characters. Most readers don’t know about Ben Reilly and the Clone Saga. They don’t know that Batman’s on his fourth Robin now. They know those characters from movies and cartoons. Those popular depictions stem largely from a handful of writers that created those characters or otherwise defined them in readers’ minds – Stan Lee and Steve Ditko with Spider-Man; Stan Lee and Jack Kirby with the Fantastic Four; Chris Claremont and John Byrne with the X-Men; Frank Miller with Daredevil; and the list goes on. Hence, as comic readers age and move on, the publishers usually care less about their opinion than that of younger readers weaned on the Teen Titans cartoon. But, a lot of us haven’t moved on. Hence, the “back to basics” approach looks like another attempt by Marvel and DC to fall back on the nostalgia that keeps older readers around in the first place. Many of us still read comics to recapture just a taste of the experience we had as a child. As I grow older, I find myself drawn back to the Bronze Age comics that I first pulled out of the box brought to me by my uncle. Many of them were already older than I was, but they remain my earliest memories of the medium. I also find myself drawn to a select few titles from the ‘90s boom that still hold up, as I purchased my first comics with my own money during that era. But, that doesn’t keep me from watching the industry remix and rearrange its characters, its gimmicks, and its publishing schedule for a few years before yelling “It’s old school time!” Then, the X-Men go back to the spandex costumes, the Infinite Earths consolidate, somebody comes back from the dead, and we find ourselves at the start of another cycle.
 
With Marvel’s new plan for Amazing Spider-Man, it sounds like a little of both problems. The new schedule may hold up for a while, but the book will return to monthly status and Marvel will say that they want to give writers more freedom. Spider-Man may lose Mary Jane or Aunt May or both, but the series’s tone will return him to, as Marc Guggenheim put it, “pure, New York City, can't pay the rent, can't get a date, crackin' wise, kickin' butt Spider-Man. And taking that Spidey to new and surprising places.” After a couple of years of that, something like Civil War will happen that will “change everything!” Then, Peter Parker will give up his mantle and we’ll have a new Spider-Man for a year. Or, he’ll die and Dr. Strange will bring him back. Or, he’ll join the Defenders. Then, Marvel will decide that the character has strayed too far from the stories written by Stan Lee and Steve Ditko and bring us back home. Spider-Man might retain those changes made during the interval – the organic web-shooters, for instance – but the stories will return to the classic understanding of the character. And, if I’m still writing this column, I’ll say this all again.
 
Now, what do you think?
 
The Spinner Rack
By Ben Johnson and Kurt Amacker
 
DARK HORSE COMICS
 
Blade Of The Immortal #129 (MR) $2.99
 
BPRD Killing Ground #2 (Of 5) $2.99
Ben: Once, when I was at McDonalds I thought I was eating ground #2.
Kurt: All right, I hereby ban all sh-t jokes from Comicscape.
 
Criminal Macabre Two Red Eyes TP $12.95
Ben: It will work, but TP would be more useful being used with two brown eyes.
Kurt: Steve and I are going to send Mo’Lock to kick your pasty ass.
 
Fear Agent Last Goodbye #3         $2.99
 
Groo 25th Anniv Special $5.99
 
Hellboy Vol 7 The Troll Witch & Others TP $17.95
Kurt: Dark Horse is about to release all of the Hellboy books in hardcover, so save your money.
 
Path Of The Assassin Vol 7 TP (MR) $9.95
 
Star Wars Legacy #16 $2.99
Ben: So….
 
Star Wars Rebellion #10 $2.99
Ben: …Lame.
 
DC COMICS
 
100 Bullets #85 (Res) (MR) $2.99
 
Batman Confidential #9 $2.99
 
Batman Strikes #37 $2.25
 
Batman Strikes Duty Calls TP $12.99
 
Black Adam The Dark Age #2 (Of 6) $2.99
Ben: This is actually really cool.
 
Booster Gold #2 $2.99
Ben: One of the most original ideas to run in a super hero comic in a long time.
Kurt: Is this “Ben is Nice to DC Week”?
 
Booster Gold Var Ed #2 $2.99
 
Cartoon Network Action Pack #17 $2.25
 
Confessions Of A Blabbermouth $9.99
Ben: Brian M Bendis’ first DC book.
 
Countdown 33 $2.99
Ben: Book of the week!!! I’m so excited!!! I still have no idea what we are counting down to, but I’m sure we’ll find out in the next 33 weeks. Now that is storytelling!!!
 
Countdown Search For Ray Palmer Wildstorm #1 $2.99
Ben: First prize – One free issue of Countdown. Second Prize One free issue of Countdown and Countdown Search for Ray Palmer
Kurt: I’m not buying this.
 
DMZ #23 (MR) $2.99
 
Emma Vol 5 $9.99
 
Fables #65 (MR) $2.99
Ben: I can’t believe this title keeps getting better 65 issues in.
 
Friday The 13th Summer Vacation #1 (Of 2) (MR) $2.99
Kurt: I can only imagine the letters home to mom.
 
From Eroica With Love Vol 10 $9.99
 
Gen 13 #12 $2.99
 
Green Lantern #23       $2.99
Ben:  In a lot of ways this is the DC version of Annihilation, a far superior story to the primary event that is not getting enough notice.
 
Green Lantern Sinestro Corps Special 4th Ptg #1 $4.99
 
Ion Vol 2 The Dying Flame TP $14.99
 
Jack Of Fables #14 (MR) $2.99
 
JLA Classified #42 $2.99
 
JLA Wedding Special #1 $3.99
 
Justice Society Of America #9 $2.99
Ben: This is one of the most frustrating books to write about. How does one say “This book is great” every month in new ways.
Kurt: Buy a thesaurus. It’s not a dinosaur.
 
Justice Society Of America Var Ed #9 $2.99
 
Mad Classics #18 $4.99
 
Nightmare On Elm Street TP (MR) $14.99
 
Showcase Presents Batman And The Outsiders Vol 1 TP $16.99
 
Stormwatch PHD #11 $2.99
 
Suicide Squad Raise The Flag #1 (Of 8) $2.99
Ben:  Like the Thunderbolts, just not as good.
 
Superman #667 $2.99
 
Superman Death And Return Of Superman Omnibus HC $75.00
Ben:  I went back and read this again and it kinda sucks.
Kurt: Thanks for the heads-up. I haven’t read any of this stuff in years and I was kind of thinking about getting it, but maybe not.
 
Trials Of Shazam #8 (Of 12) $2.99
 
Un-Men #2 (MR) $2.99
Ben: A bunch a guys who have been married for a few years.
Kurt: That means that we’re…God damn you.
 
Welcome To Tranquility #10 $2.99
 
Wonder Girl #1 (Of 6) $2.99
 
IMAGE COMICS
 
Age Of Bronze #26       $3.50
 
Bad Planet #3 (Of 6) (Res) (MR) $3.99
 
Casanova #9 (MR) $1.99
Kurt: Heath Ledger not included.
 
Nightly News Vol 1 TP $16.99
Kurt: I heard this was really good. Anyone care to chime in?
 
Noble Causes #31 $3.50
Kurt: I’ve got one – to raise funds to force Ben to wear pants.
 
Parade With Fireworks #1 (Of 2) $3.50
Kurt: Dude, parades don’t have fireworks. They have beads.
 
Spawn Godslayer #4 $2.99
 
Walking Dead #42 (MR) $2.99
Ben: I guess if you’re only going to have one page of story per issue moving to a bi-weekly is smart marketing.
Kurt: Could this be an omen of sorts for Amazing Spider-Man?
 
MARVEL COMICS
 
Amazing Spider-Girl #12 $2.99
 
Civil War Chronicles #3 $4.99
 
Daredevil #100 $3.99
Ben: About time Brubaker started kicking Matt’s ass again.
 
Daredevil Wraparound #100 $3.99
 
Essential Punisher Vol 2 TP $16.99
Kurt: As mayor of Comicscape Town, I declare this Awesome Day. 
 
Fantastic Five #5 (Of 5) $2.99
 
Ghost Rider #15 $2.99
Ben: Have I mentioned how much this sucks?
Kurt: You know how I know you’re gay?
 
Heroes For Hire #13 $2.99
 
Loners #5 (Of 6) $2.99
 
Marvel Adventures Hulk #3 $2.99
 
Marvel Illustrated Man In The Iron Mask #3 (Of 6) $2.99
 
Marvel Zombies Army Of Darkness HC $19.99
Ben: This was the best Army of Darkness book in a long time.
 
Moon Knight #12 CWI $2.99
 
New Avengers #34       $2.99
 
New Avengers Transformers #3 (Of 4)            $2.99
Kurt: And this is the worst idea ever.
 
Nova #6 $2.99
Ben: My favorite new book of the year, which means it will be cancelled by issue 12.
 
Punisher War Journal #11 $2.99
Kurt: I love this series. See Ben’s comment about Nova.
 
Spider-Man Fairy Tales #4 (Of 4) $2.99
 
Thor #3 $2.99
Ben: Stark finally pays for the Clor incident.
Kurt: It takes place in New Orleans. I’m still not buying it.
 
Thor 2nd Ptg Coipel Wraparound Var #2 $2.99
Kurt: That doesn’t even look like English, so I’m just going to ignore it.
 
Ultimate Power #7 (Of 9) $2.99
Kurt: This is prime wait-for-trade material.
 
Ultimate Spider-Man #113 $2.99
Ben: It’s really hard to see a new artist on this book.
Kurt: I get this in trade and haven’t grabbed a new one in a while, but Bendis’s writing on this has always been really entertaining.
 
Ultimate Spider-Man Vol 18 Ultimate Knights TP $15.99
 
Ultimate X-Men #86 $2.99
 
Wolverine Classic Vol 5 TP $14.99
Kurt: It’s in color and that’s nice, but I still have the Essentials volumes.
 
World War Hulk 2nd Ptg Jrjr Var #1 (Of 5) $3.99
 
X-Factor #23 $2.99
 
X-Men Emperor Vulcan #1 (Of 5) $2.99
Ben: Spock is going to kick Gambits Creole ass.
Kurt: Gambit’s Cajun. That’s totally different. As mayor of Comicscape Town, I sentence you to a branding. Your brand will read “FoC” – Full of Crap. And also as mayor, I declare this week’s column finished.
 
Questions? Comments? Let us know what you think at comicscape@mania.com.

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Comments/Responses
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agentkooper • Sep 12, 2007, 11:48am •
Last week after I read Amazing Spider-Man #544 I wrote a blurb in the comment section about how good it was. Then, after I sobered up (literally) I read it again.

My suggestion is, if you are going to read Spider-Man #544 do it after 3 drinks. The quality will improve dramatically.

lister • Sep 12, 2007, 12:24pm •
Yeah I was wondering what got into you. I should have guessed that it was your favorite crutch: liquor!

amateurscientist • Sep 12, 2007, 01:03pm •
this whole "back to basics" thing just has a bothersome ring to it... mainly because it comes from the "house of ideas" that up and "outed" Spidey with the excuse, "... you don't know how the story ends."

well, if it ends with a reboot or a back to basics-ing, then the real question becomes "WHY DO IT IN THE FIRST PLACE?"

I admit I haven't read the issues in a while. I was excited when J. Michael started the run, but then, when a whole lot of nothing was happening, or, when it got TOO MYSTICAL, and overly melodramatic, I just stopped.

I dipped in to see what was going on, and found: oh, they plucked his eye out... oh, they killed him... oh, (of course) they brought him back (yawn)... now he's Spider-Iron, or Iron-Spider, or Man-Iron-Spider-guy...

Civil War was a debacle and I feel anyone who likes Spidey was unfairly punished. more and more, these crossovers with major characters feel like misshapen deals on a movie pitch that good actors (our favorite superheroes) have to muddle through -- not really themselves, almost phoning in "performances" cause it's just not them. when the voice of the character deviates from the heart of the character and the understanding that the character has been endowed with over the years, then I'd argue that that character ain't the character.

not to say there's no place for "different voices" but if you want Spidey, you don't want to be reading Punisher-as-Spidey, or DoctorStrange-as-Spidey... ugh... why am I even talking about this?

the basics-backing that was inevitable speaks to the fact that really what's a work here is the fact that as great as the characters are, they have limits. they're not meant to change by design. to age them is the beginning of their mess. you either live them in the real world and have them age and change and even risk the characters themselves growing out of the superhero life, or you lock them into certain modes to insure that those same certain storylines will still work for them.

listen, what are we talking about here? cause many want their superheroes "real", but that's a mistake. and many want it all to be in a solid continuity, but that too doesn't hold when Editorial will bend to the whims of the hottest creative teams of the day for sales, and when RETCON-ing yourself out of a fudge is all the rage. I guess what I'm saying is, we know what these characters do, and like using a Cessna to fly on little trips, you don't bulk one up and expect it to fly it to the moon. they're not designed or built to do that, and it's wrong to WANT them to. (this is not me saying that "comics can't be more than superheroes", but I am suggesting that certain superhero lines and characters will be plauged with reboots, retellings, reimaginings and backtobasics-doings unless you recognize that what's at it's core is something simple to start with. Less is More simple.)

for the record, I read all forms of comics, and things like Vaugn's Y THE LAST MAN are some of the best things ever to happen to comics as a medium, and that's not superheroes. of course, on the superhero front, one of the best hero books on the market (and I'd dare to say ever - and stand by it) is Kirkman's INVINCIBLE mainly because HE DEFINES the books parameters and limitations, and sticks to it. he's not bogged down by needs of recon and history, no, but he's also free precisely because while INVINCIBLE may feel like a Superman/Spider-man character, he's uniquely original, and because of that Kirkman is able to take the character and storylines anyplace he wants to.

going back to basics or whatever probably wouldn't feel like a gimmick if it was understood that doing so is just what's part of the whole deal.

as for the issue consolidation, frankly, I think it's a great idea. a gimmick? sure. but I think it's a smart one. business wise it's smart, having multiple teams on the book is great. it's all good.

I think it's smart to pipeline it all, and that goes back to our discussion on lateness and shipping. I'd say that it's smart to limit it all to one title -- keeps it neat, makes you want it. I think having many teams (how many is that list? two, three? four?) spread over a two-to-three book a month schedule is a great idea. but here's the issue: the jumping around of ideas and artwork and teams within a story's run will get annoying. I'd say, keep one team on a run, and run that. when they're done, have the next (already completed and in the hopper) ready to go. this would be the true reason for having teams, as support. then, the editorial can do what it does best: manage and direct the creative flow of the book.

but will this happen? who knows? how seriously do they take this? how seriously do they take themselves? or us? I'd love to see this as a start of solid scheduling and a creatively rewarding stream of comics.

will it be? aahh...

albrown • Sep 12, 2007, 02:27pm •
HA! Actually, I pretty much only read comics when drunk. Seriously. It's probably why I still think comics are great. Whenever the girl goes out for the night without me I get myself a nice glass of wine and put on old school rap and read comic books.

I was hammered by the time I got through the Ultimate Spider-Man "Clone Saga" TPB and I was practically crying. That thing was really long. Someday maybe I'll read it sober and see...y'know, what actually happened.

scoundrel • Sep 12, 2007, 03:33pm •
This is what burned me out on comics back in the 90s -- the need to buy 3 different books for one title. Honestly, it's just another reason for me to wait for the TPB. Or not. Another thing I don't like about it is that the quality or art will change with every issue. That will jar me as a reader, even if the issues are collected.

I love Spider-man, Wolverine, the X-Men, Batman, all those guys but in the end I seem to be buying less of their comics and more of comics like Y the Last Man, Ex Machina, etc., partly because they're new and fresh, and partly because there's some kind of endpoint. The only classic superhero comic that's continued to entrance me is Daredevil.

I still love the old superheroes, and I pick up some of their trades every once in a while, but right now I enjoy them way more in the movies than I do reading about them in giant, convoluted, never-ending cross-over events.

agentkooper • Sep 12, 2007, 04:19pm •
What really surprises me about the current state of cross-overs is that there are many I don't enjoy know matter how drunk I am.

If a person can't enjoy a comic after shooting a bottle of Thunderbird or OE then that book just doesn't deserve to be.

Merin • Sep 12, 2007, 06:11pm •
I think part of the problem with this is the whole American super-hero comic book scene -

and by that I simply mean this:
The publishers want to keep using the cash cows that everyone knows (Superman, Batman, Captain America, Spider-Man) but doesn't want to alienate new readers with the sheer weight of decades of backstory.
The publishers continuously balancing between letting writers "take stories in new and exciting directions" but then needing to "get the characters back to what readers expect" is why we have such a mess with super-hero comics.
The truth of the matter is they cannot have it both ways - old yet new, new yet old - but they keep on trucking like they can.

Now, there are fictional characters OLDER than super-heroes - ones in public domain, even - that continue to be written about and reimagined. But when Sherlock Holmes or King Arthur or Aladdin are written about no one REALLY expects this version to have much to do with other versions except in passing - i.e. the basics of the character, but not the history.

Super-hero comics need to make a decision, IMO. Either work WITH continuity (my preference) or damn continuity entirely and make all stories not really relate to each other beyond the current arc or whatever the current writer wants to reference. Don't pretend to do both.

Beyond that, I prefer reading comic stories in trades - over the last decade or so single issues get harder to harder to enjoy as less and less happen in each one. I'm waiting a month for a cool scene or one-liner, and that's it. If I wait for the trade, I get in a 6-12 issue compilation about the level of story I used to get from 2-3 issues of comics way back when.

I couldn't care less about gimmicks - let them use them. I care more about the stories and how much enjoyment I get from them.

EDIT - To be clearer, if they were to go with the "damn continuity" route, we'd see an "Ultimates" take on the heroes every few years to a decade.
In other words, redoing the characters and such as if they weren't written before.
In that sense, I do like the Ultimates.

nrollins • Sep 13, 2007, 08:28am •
To be fair, Batman is back to his third Robin. The fourth one died.

scoundrel • Sep 13, 2007, 11:18am •
There was a 4th Robin? What happened to Tim Drake? Wait, no, nevermind. Don't answer that. This is exactly the kind of stuff I'm talking about...

lister • Sep 13, 2007, 12:19pm •
Thor Spoiler-y (maybe):

I didn't think I'd like this Thor seeking the other gods storyline. But this is bitchin! Can't wait until next issue... I just hope they are still fun guys and haven't been turned into sour grapes!

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