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Deathly Hallows 2 Sets Pre-Opening Sales Record

Advance screenings up to 32 million for final Harry Potter tale.

By Jarrod Sarafin     July 13, 2011
Source: Warner Bros. Pictures


RALPH FIENNES as Lord Voldemort and DANIEL RADCLIFFE as Harry Potter in Warner Bros. Pictures’ fantasy adventure “HARRY POTTER AND THE DEATHLY HALLOWS.”
© Warner Bros. Pictures

Warner Bros. Pictures’ “Harry Potter and the Deathly Hallows – Part 2” has already broken several records in the days leading up to the series finale’s hugely anticipated release. The announcement was made today by Dan Fellman, President, Warner Bros. Pictures Domestic Distribution.

Advance ticket sales have skyrocketed to more than $32 million, a new pre-opening record. Many midnight and first-day show times are already sold out across the country, despite the fact that the movie will be showing on more than 11,000 screens in 4,375 locations—both marking records for the Harry Potter series—with more than 3,800 locations opening the film at midnight on Thursday night. Breaking another industry record, the film is being released on 274 IMAX screens nationwide.

The very first Harry Potter movie to be released in 3D, “Harry Potter and the Deathly Hallows – Part 2” will be shown in 3D at more than 3,000 locations. In a nod to one of the most iconic features of the title character, special commemorative Harry Potter 3D glasses will be given free to fans attending select 3D midnight showings, while supplies last.

In making the announcement, Fellman stated, “We appreciate the loyalty of Harry Potter fans and understand that they have been waiting 10 years for this moment. We can’t wait to show them the movie, which we believe delivers on every level, so we are putting the film out on as many screens as possible in an effort to satisfy demand from coast to coast. We want to ensure that fans who have been counting down to the finale will have every chance to see it, early and often, and we hope that they will take advantage of the opportunity to watch all their favorite characters in 3D for the first time, which is an experience not-to-be-missed.”

“Harry Potter and the Deathly Hallows – Part 2,” is the final adventure in the Harry Potter film series. In the epic finale, the battle between the good and evil forces of the wizarding world escalates into an all-out war. The stakes have never been higher and no one is safe. But it is Harry Potter who may be called upon to make the ultimate sacrifice as he draws closer to the climactic showdown with Lord Voldemort. It all ends here.


 

COMMENTS AND RESPONSES

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1 
mike10 7/13/2011 4:40:11 PM

Old Harry might be the movie of this summer. I hope it blows Transformers away. Substance over flash.

Supes4ever 7/13/2011 11:15:07 PM

 i just saw Part 2 last night. Potter fans will not be disappointed. they stuck very close to the book. plus, the scene with his family before the first showdown with Voldemort is a bit of a tear jerker. oh, and for the record....dont piss of Nigel Longbottom

FerretJohn 7/14/2011 3:01:35 AM

I was just seeing some stills from Deathly Hallows 2 and I was especially impressed by NEVILLE Longbottom.  Matthew Lewis has really grown up well, he's looking almost action-star level studly.

jedibanner 7/14/2011 5:32:06 AM

Can't wait to see this in NON-3D, it will be awsome.

ddiaz28 7/14/2011 6:47:45 AM

I'm not sure why they are saying you can see your favorite characters in 3D for the first time?  It is the first time the entire film will be in 3D, but both Order of the Phoenix and Deathly Hallows were released with select scenes in Imax 3D. 

halfbloodprincess 7/14/2011 11:48:44 AM

 Seeing it at midnight, can't wait!!

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