Deca Launches New Web Property PROJECT LORE -


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Deca Launches New Web Property PROJECT LORE

With an initial focus on the World of Warcraft, a new Video site.

    July 15, 2008

World of Warcraft
© Blizzard Entertainment

DECA, a digital entertainment studio that brings together the best of Hollywood, Madison Avenue, and Silicon Valley, today announced a new website and online video show dedicated to the world of massive multiplayer online games – Project Lore. The show will be hosted by one of the best known podcasters and fast-rising television personality, Alex Albrecht, and will initially focus on the World of Warcraft (WOW) videogame phenomenon.

As a part of the daily online show, viewers can look forward to seeing gaming and tech guru Alex Albrecht in action while he and four buddies take on various WOW levels and challenges. Gameplay will be captured from every possible angle – including the perspective of the players documenting the multiplayer gaming experience with unprecedented fidelity.

“Project Lore is focused on tapping into the passions of millions of MMO gamers in a unique, relatable way,” said Michael Wayne, CEO and founder of DECA. “We look forward to providing audiences with a premium video and community experience to extend their ongoing commitment to their favorite video games.”   

Project Lore will be not only be a video show, but full-fledged companion site focused on sharing tips and information for the millions who have developed a cult-like obsession with the game World of Warcraft. Project Lore will offer everything WOW gamers are looking for including:

-              Video and text tips and commentary

-              Definitive multimedia guides & location specific glossaries

-              MMOG news blogging, commentary and community

-              User generated games videos

“What can I say? – this couldn’t be more fun for me,” said Alex Albrecht, host of Project Lore. “There was nothing in the marketplace that presented this kind of video and interactive experience for gamers and I am thrilled to be able to participate in developing and producing this ultimate destination around a game I love.”

Aside from offering a unique production model, DECA also funds, markets and distributes digital entertainment properties. Distribution for Project Lore has been secured through ZAM Network  – the largest massively multiplayer online game content network in the world reaching more than 17 million users per month. Project Lore is fully integrated across,, and, premier World of Warcraft sites in the ZAM Network.

Jeffrey Moyer, President of ZAM said, “We are extremely excited to be partnering with DECA and Alex and feel that this is a great additional source of content to our community.”

DECA has also already secured PC manufacturer Falcon Northwest as a premier sponsor on the Project Lore site.

DECA is the digital entertainment studio behind some of the best web-specific entertainment programming including Boing Boing TV , Dog & Pony in partnership with CNET, BushLeague.TV and most recently 


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almostunbiased 7/15/2008 7:56:31 AM
I love Guild Wars, but never played WOW.


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